Software Engineer, Growth

fal; San Francisco (CA); On-site; USD 170,000 - 220,000; Full time

Benefits offered by this job

Employee-friendly equity terms

Learning and growth opportunities

Health, dental, and vision insurance

Job summary

A dynamic tech company in San Francisco seeks a Growth Engineer to bridge engineering and product-led growth. You'll build client libraries, run experiments, and create compelling content. Ideal candidates are data-driven, persuasive writers, and enthusiastic about generative media. Competitive salary range is $170,000 to $220,000, along with equity and benefits.

Qualifications

• Strong analytical skills to derive insights from data.
• Ability to write persuasive and effective copy.
• Experience in engaging with clients and stakeholders.

Responsibilities

• Develop lightweight client libraries and demo applications.
• Run data-driven experiments to improve acquisition and activation.
• Create content that drives engagement and qualified sign-ups.
• Interact with prospects during demos and events.
• Identify high-leverage problems and propose solutions.

Skills

SQL

A/B testing

Copywriting

Data analysis

Job description

fal is building the next generation of generative‑media infrastructure. Our users turn raw creativity into finished experiences in minutes, and we’re growing faster than we can keep up. We’re looking for aGrowth Engineer who blends rapid‑fire engineering with product‑led growth instincts—someone who can ship code in the morning and close a partnership over coffee in the afternoon.

Why this role matters

You’ll sit at the intersection of engineering, product, and GTM. Your scrappy prototypes, experiments, and content will be the first touchpoint for new creators, studios, and Fortune 500 innovation teams. When you do your job well, the rest of the company feels it in tomorrow’s dashboards.

What you’ll do

Spin up lightweight client libraries, demo apps, or event microsites in a few hours.

Run data‑driven experiments. Segment cohorts, design A/B tests, and automate reporting. We have a clear, metric‑based view of acquisition cost and activation rate for every segment.

Draft compelling blog posts, tweets, and teardown threads (zero “AI slop”).

Our content consistently drives qualified sign‑ups and sparks industry conversations.

Own customer touchpoints: Meet prospects, debug their first calls, and represent fal at meetups and hackathons. Prospects leave every interaction saying, “These folks get it—and ship fast.”

Identify high‑leverage problems, time‑box solutions, and ship. After ramp‑up, you propose your own roadmap—and we mostly just say “Yes.”

You might be a fit if you

Live in the metrics. SQL, Amplitude/Looker, or plain‑text CSVs—whatever gets you to the insight fastest.

Write to persuade. Your copy earns clicks because it’s human, helpful, and opinionated.

Love people as much as code. You’re energized by demos, DMs, and IRL events.

Crave ownership. Ambiguous problems and blank pages don’t scare you; they excite you.

Geek out on generative media. You follow the latest diffusion paper for fun and have strong opinions on video model architectures.

Nice‑to‑haves

• Prior experience in PLG or developer‑tool startups
• Familiarity with growth analytics stacks
• A portfolio of technical writing, open‑source libs, or side projects

Compensation:

$170,000 - $220,000 + equity + comprehensive benefits package

What we offer at fal

Interesting and challenging work

Employee‑friendly equity terms (early exercise, extended exercise)

A lot of learning and growth opportunities

We offer visa sponsorship and will help you relocate to San Francisco.

Health, dental, and vision insurance (US)

Regular team events and offsites