Growth-Driven GM: Media & Strategy VP

Sinclair Broadcast Group; Boise (ID); On-site; USD 120,000 - 180,000; Full time

Job summary

AMP Sales & Marketing Solutions is seeking a VP, General Manager to lead one or more local content centers and monetization teams. You’ll shape strategy, champion growth, and cultivate a high-performance culture that empowers teams and drives revenue.

You will guide cross-functional groups from content creation to sales, aligning with corporate goals, expanding market presence, and building lasting client relationships in a fast-paced environment.

Qualifications

• Proven Leadership: experience in senior management roles leading diverse teams to measurable success.
• Strategic Visionary: able to set a big-picture direction with P&L ownership and financial planning.
• Regulatory Savvy: understands broadcasting regulations and compliance with confidence.
• Financial Acumen: skilled in budgeting, forecasting, and driving profitability.
• Relationship Builder: strong communicator who builds trust with clients and teams.
• Digital First: strong digital acumen and comfort with AI-driven growth.
• Growth Mindset: thrives in fast-paced settings, embraces learning and change.

Responsibilities

• Lead market presence ensuring content, sales and operations align with strategic goals and deliver results.
• Guide sales and marketing teams to hit revenue targets, grow audience engagement, and build client relationships.
• Develop and implement innovative business plans; identify growth opportunities and analyze market trends.
• Mentor cross-functional teams and foster a positive, inclusive, high-performance culture.
• Dive into competitive landscapes and audience data to fuel expansion strategies.
• Build strong relationships with clients, advertisers, community leaders, and industry partners.

Job description

AMP Sales & Marketing Solutions is seeking a VP, General Manager to lead one or more local content centers and monetization teams. You’ll shape strategy, champion growth, and cultivate a high-performance culture that empowers teams and drives revenue.

You will guide cross-functional groups from content creation to sales, aligning with corporate goals, expanding market presence, and building lasting client relationships in a fast-paced environment.