Growth-Driven Campaign Automation Lead

Oppurtuna; New York (NY); Hybrid; USD 121,000 - 151,000; Full time

Job summary

Justworks is seeking a Marketing Campaign Operations & Automation Manager in New York to build and run the execution engine for campaigns across paid media, web, email, events, and customer-engagement platforms. You will translate plans into working campaigns, including audience segmentation, automation workflows, landing pages, and tagging.

This hands-on role requires 6+ years in marketing operations, strong CRM and marketing automation skills, and the ability to partner with channel owners,

Qualifications

• 6+ years of experience in marketing operations, campaign operations, marketing automation, digital operations, or a related discipline.
• Hands-on experience building campaigns and workflows in marketing automation and CRM platforms.
• Experience executing across multiple channels, including paid media, web, email, and events.
• Practical knowledge of landing pages, forms, tagging, UTMs, pixels, conversion tracking, and campaign data flows.
• Strong understanding of audience activation, suppression, deliverability, consent, and launch quality assurance.
• Experience supporting nurture and customer lifecycle programs as well as acquisition campaigns.
• Strong prioritization and project-management skills with a track record of managing concurrent campaigns.
• Experience using AI and automation to improve throughput and reduce manual work and errors.

Responsibilities

• Own the operational process from campaign intake and approved brief through build, testing, launch, monitoring, and post-campaign learning.
• Establish a shared intake process, prioritized backlog, and campaign calendar with clear requirements, dependencies, approvals, and capacity.
• Build campaigns and automated workflows in marketing automation and customer-engagement platforms.
• Activate audiences using segmentation, eligibility, trigger, and suppression rules developed with Funnel & Lifecycle Operations.
• Build and maintain landing pages, forms, and digital conversion paths using established platforms and templates.
• Implement or coordinate campaign tagging, UTMs, trafficking, pixels, conversion events, and CRM campaign records.
• Coordinate execution across paid media, web, email, webinars, events, content syndication, nurture, and customer programs.
• Ensure campaign responses connect to the correct routing, nurture, sales follow-up, or customer journey.
• Own launch quality assurance covering audiences, workflows, links, forms, tracking, consent, suppression, routing, and follow-up.
• Monitor deliverability, workflow health, data capture, and tracking after launch; troubleshoot issues with channel and technology teams.
• Partner with channel owners and Analytics to execute experiments across audiences, messages, timing, landing pages, forms, and conversion paths.
• Maintain consistent campaign naming, taxonomy, tracking, templates, checklists, and documentation.
• Use AI and automation to accelerate campaign production, testing, quality assurance, and repetitive execution tasks.
• Measure and improve campaign cycle time, execution quality, capacity, and the use of post-campaign findings.

Skills

Marketing operations

Campaign operations

Marketing automation

CRM platforms

Multi-channel campaigns

AI & automation

Job description

Justworks is seeking a Marketing Campaign Operations & Automation Manager in New York to build and run the execution engine for campaigns across paid media, web, email, events, and customer-engagement platforms. You will translate plans into working campaigns, including audience segmentation, automation workflows, landing pages, and tagging.

This hands-on role requires 6+ years in marketing operations, strong CRM and marketing automation skills, and the ability to partner with channel owners,