Growth Associate (Boston, MA)

AI Digital; Boston, Northern (MA, KY); Hybrid; USD 70,000 - 110,000; Full time

Job summary

AI Digital in Boston is seeking a motivated Business Development professional to identify target accounts, engage decision-makers, and drive the sales pipeline through outbound outreach and Discovery Calls. You will conduct weekly in-person prospecting visits, travel monthly to designated markets, and leverage CRM tools to track progress.

Collaborating with Planning, Growth, and BD teams, you will optimize outreach strategies and support deal progression.

Qualifications

• 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.
• Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.
• Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.
• Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.
• Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.
• Readiness to travel for agency visits, industry events, client meetings, and other business development activities.
• Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.

Responsibilities

• Identify and engage potential customer accounts and key decision-makers through thorough research.
• Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.
• Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.
• Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.
• Track and report all activities in HubSpot CRM to ensure seamless pipeline management.
• Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.
• Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.
• Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.
• Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.

Skills

B2B sales

Business development

Prospect research

Outbound outreach

Relationship building

Communication

Travel readiness

CRM experience

AI tools

Tools

HubSpot

Salesforce

Apollo

Outreach

ZoomInfo

LinkedIn Sales Navigator

Job description

• Identify and engage potential customer accounts and key decision-makers through thorough research.

• Execute omni-channel outreach via phone, email, and social platforms to build relationships and schedule Discovery Calls/Demos for the Growth Team.

• Conduct weekly in-person prospecting visits to agencies, leveraging physical collateral and professional gifting to establish high-touch relationships.

• Travel monthly to designated markets to execute localized business development and expand the company’s physical presence.

• Track and report all activities in HubSpot CRM to ensure seamless pipeline management.

• Utilize a suite of sales tools (HubSpot CRM, Apollo/Outreach, ZoomInfo, Winmo, Goody, LinkedIn Sales Navigator) to optimize prospecting efforts.

• Support Growth Directors in advancing deals beyond the initial Discovery Call/Demo, ensuring smooth progression through the sales funnel.

• Collaborate cross-functionally with Planning, Growth, and Business Development teams to align sales strategies and maximize impact.

• Curate and share relevant LinkedIn content to enhance personal branding and increase company visibility within the professional network.

• 2-4 years of experience in B2B sales or business development in media, advertising, programmatic, broadcasting, digital media, AdTech, MarTech, or related industries.

• Strong experience in new business development, including prospect research, outbound outreach, relationship building, qualification, and pipeline generation.

• Strong communication and relationship-building skills, with the ability to engage decision-makers and develop relationships with prospective clients and agencies.

• Demonstrated ability to generate qualified opportunities and work toward measurable business development or pipeline targets.

• Self-motivated, proactive, and results-oriented, with the ability to manage prospecting activity and priorities independently.

• Readiness to travel for agency visits, industry events, client meetings, and other business development activities.

• Hands-on experience with CRM, prospecting, and AI tools; experience with HubSpot, Salesforce, Apollo, Outreach, ZoomInfo, or LinkedIn Sales Navigator is preferred.