Growth Associate

Socket.dev; New York (NY); Hybrid; USD 65,000 - 85,000; Full time

Benefits offered by this job

Stock options

Wellbeing stipend

Parental leave

PTO & US Holidays

Job summary

InstaLILY is seeking a Marketing Leader to own integrated marketing strategy, executive voice, and multi-channel content. The role involves aligning quarterly roadmaps with events and product launches to strengthen top-of-funnel awareness and revenue goals.

You will ghostwrite executive posts, drive omni-channel campaigns, and coordinate cross-functional teams to deliver compelling narratives for enterprise buyers and talent."

Qualifications

• Bachelor's degree (or foreign equivalent) in Marketing, Business, Information Systems or related field.
• 2 years of experience in marketing or related occupation.
• Ability to manage complex timelines and cross-team collaborations.

Responsibilities

• Integrated Marketing Strategy: Develop and own the quarterly marketing roadmap; align content themes, events, and product launches.
• Executive Voice Strategy: Ghostwrite and strategize posts for executives, ensuring a cohesive brand voice.
• Omni-Channel Pipeline Management: Manage content across LinkedIn, Instagram, X, Reddit, and newsletters.
• Strategic Event Production: Lead presence at industry conferences and NYC-based AI community events.
• Product & GTM Campaigns: Create social campaigns translating AI roadmaps into enterprise-focused narratives.
• Cross-Functional Project Management: Coordinate between Product, Engineering, and GTM teams; manage production calendars.
• Market Intelligence: Research AI and supply chain trends to keep storytelling insightful.
• Community Architecture: Build and engage a professional InstaLILY community.
• Analytics & Optimization: Track funnel metrics to link brand awareness to GTM leads.

Skills

Integrated marketing strategy

Executive voice strategy

Omni-channel content

Campaign development

Cross-functional collaboration

Project management

Analytics & optimization

Independent work cadence

Education

Bachelor's degree

Tools

Project management tools

Job description

About InstaLILY

InstaLILY is an AI products and infrastructure company that puts execution at the frontier of enterprise AI. That work begins with Lily™, the world's first AI Forward Deployed Engineer, which learns how a business works, builds the software it needs, and goes live in days. It does not leave when the work ships; it stays and keeps the software working as the business changes. Lily runs wherever the work happens, in the cloud, on-premise, or at the edge, through InstaLILY's Small Data Center, built with NVIDIA technology. Founded in 2023 by Amit Shah and Sumantro Das, InstaLILY has raised nearly $100 million from Energize Capital, Insight Partners, and Home Depot Ventures. Headquartered in New York, with offices in San Francisco, London, and Toronto, InstaLILY serves leading companies across construction, industrial distribution, logistics, healthcare, and other operationally intensive industries. Learn more at https://instalily.ai/.

The Traction

Revenue grew 5x over the past year, and Lily has driven over $200M in new annual sales for a single customer. We serve some of the largest operators in our industries, including SRS Distribution (part of The Home Depot family), United Rentals, and Henry Schein, and we work closely with the Google DeepMind and NVIDIA ecosystems.

How We Work

We work in small teams with real ownership: clear problems, direct access to the customers whose work you're changing, and room to ship. Your code runs in live production systems inside billion-dollar operations, so you see your impact directly. People who do well here want that proximity to the work. We're growing fast, and the people who join now shape what this company becomes. Everything runs on three principles: Customers, Culture, and Code.

The Role

• Integrated Marketing Strategy: Develop and own the quarterly marketing roadmap. You will align content themes, event presence, and product launches into a unified strategy that drives top-of-funnel awareness and supports the GTM team's revenue goals.
• Executive Voice Strategy: Report to the Chief of Staff to drive daily high-signal content for the CEO's LinkedIn and the company page. You will ghostwrite and strategize 2x weekly posts for the VP of Finance and COO, ensuring a distinct yet cohesive brand voice.
• Omni-Channel Pipeline Management: Architect and run multi-platform content pipelines across LinkedIn, Instagram, X, Reddit, and company newsletters.
• Strategic Event Production: Take the lead on "InstaLily in the Wild" This includes project managing our presence at industry conferences (e.g., Manifest, CSCMP), organizing NYC-based AI community mixers, and coordinating executive speaking engagements.
• Product & GTM Campaigns: Develop social campaigns that translate technical AI roadmaps and "InstaWorker" demos into narrative-driven content that resonates with enterprise buyers and talent alike.
• Cross-Functional Project Management: Act as the central node between Product, Engineering, and GTM teams to gather insights and "proof of work" for content. You will manage the production calendar for visuals, carousels, and short-form video (Reels/Threads).
• Market Intelligence: Deep-dive into AI and supply chain trends to ensure our storytelling remains insight-driven and ahead of the curve.
• Community Architecture: Beyond "engagement," you will proactively build a community around InstaLily, sparking high-level conversations with industry influencers and partners.
• Analytics & Optimization: Track full-funnel analytics to understand how brand awareness converts into tangible GTM leads and talent interest.

May telecommute up to 20%. May work at various unanticipated locations throughout U.S.

Requirements:

Employer will accept a Bachelor's degree (or foreign equivalent) in Marketing, Business, Information Systems or a related field and 2 years of experience in the job offered or in a related occupation.

Position requires 2 years of experience in the following:

• Project Management Rigor: Demonstrated ability to manage complex timelines, including social media content calendar events, in-person industry event, and media buying.
• Campaign development.
• Project management tools.
• Cross-team collaboration, collaborating to gather insights and "proof of work" for content.
• Demonstrate ability in tracking performance metrics for marketing deliverables.
• Interviewing and collaborating with leadership to extract their unique perspectives for content.
• Operate independently in a fast-paced environment, maintaining a disciplined cadence without needing a "nudge"

Compensation and Benefits

Salary Range: $65,000–$85,000 per year, commensurate with experience

Equity: Stock options awards, and refreshers for top performers

Benefits: Medical, Dental, Vision, 401K, in-office Lunch reimbursement, Wellbeing Stipend, Generous Parental leave, PTO and 10 US Federal Holidays, and more!

InstaLILY is committed to providing an inclusive and barrier-free recruitment process. If you require an accommodation, please let us know, and we will work with you to meet your needs.