Group Sales Manger

Sage Hospitality Group; Denver (CO); On-site; USD 68,000 - 92,000; Full time

Benefits offered by this job

Bonus plan

Unlimited paid time off

Medical insurance

401(k) with employer match

Employee discounts

Job summary

Hotel Teatro, part of Sage Hospitality Group, seeks a Group Sales Manager in Denver to drive group bookings by connecting clients with the venue's boutique sophistication and culinary program. You will build group accounts, respond to RFPs, and close business through relationship-driven selling.

The role emphasizes yield management, proactive account development, and exceptional client service to exceed revenue goals in a dynamic hospitality setting.

Qualifications

• Minimum of high school diploma or equivalent; college degree preferred.
• Six months minimum in sales, customer service related position or hotel experience preferred.
• Requires fluent English with strong written and verbal communication.

Responsibilities

• Direct sales: target high revenue potential calls to meet direct sales goals.
• Key Account Management: maximize current hotel key accounts and revenue growth.
• Respond to RFPs with compelling proposals and close business with an entrepreneurial spirit.
• Develop new business via networking, referrals, and hit-list account development.
• Maintain accurate client files and trace system for superior account service.

Skills

Group Sales

Customer Service

English Fluency

Relationship Building

Travel Sales

Education

High School Diploma

College Degree Preferred

Tools

CRM software

Job description

Why us?

Step into a world where history meets modern luxury in the vibrant heart of Denver's Theater District. Nestled within the iconic walls of the historic Denver Tramway trolley building lies Hotel Teatro, a beacon of elegance and refinement, proudly standing as Denver's original boutique hotel.

Adjacent to this architectural gem is The Nickel, a culinary destination where rustic charm and industrial sophistication converge to redefine American classics with a dash of innovation. Embark on a journey with us and become a part of Denver's best-kept secret. Immerse yourself in the lively atmosphere of our dining room, where every meal is a celebration of flavors and creativity. Join our team and be part of an experience where historical elegance and modern hospitality blend seamlessly to create unforgettable moments.

This position will be posted for the next 30 days, or until it is filled.

Job Overview

The Group Sales Manager at Hotel Teatro drives group booking production by connecting clients with the boutique sophistication, historic character, and celebrated culinary program that make Hotel Teatro an exceptional choice for group travel in Denver.

This associate builds group accounts, responds to RFPs with compelling proposals, and closes business with the personal, relationship-driven approach that reflects Hotel Teatro's independent, entrepreneurial spirit.

Responsibilities

ESSENTIAL RESPONSIBILITIES

Direct Sales:

• Targets results-oriented high revenue potential sales calls to ensure a successful direct sales program, in accordance with goals established by department budget and marketing plan.
• Must have own reliable transportation and possess a valid state driver’s license in order to make sales calls.
• Key Account Management: Maximizes current hotel key accounts by identifying and capturing those that offer revenue growth.
• Achieves a minimum of 90% of productivity goals and 100% of activity goals, as established by management.
• New Account Development:
• Captures competitor's accounts through networking, research and reader board surveys in order to target and solicit those most probable to generate new business.
• Acquires referrals from existing accounts: Follows up on all leads within 48 hours of receipt in an effort to create new business for the hotel, and, when appropriate, sends leads to other Sage hotels.
• Plans and implements an on-going Targeted Account Development "hit list" in order to create new revenue and acquire valuable hotel contacts, and contracts.
• Continually targets and prospects for new business through telemarketing, individual creativity and innovation.
• Yield Management:
• Utilizes yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the hotel's financial performance.
• Account Service and Management:
• Maintains well-documented, accurate, organized and up-to-date file management system in order to serve client and employer in the most expedient, organized and knowledgeable manner.
• Develops strong customer relationships through frequent communication and the use of professional, courteous and ethical interpersonal interaction.
• Develops customer profiles and maintains an effective trace system, including trace dates and references, in order to best meet client needs, resulting in superior account service and increased revenues.
• Promptly follows-up on all customer needs and inquiries in an efficient and expedient manner.
• Product Knowledge:
• Conducts research, surveys, personal investigation and studies market place and territory in order to effectively capitalize on the hotel's strengths and competitor's weaknesses and capabilities.
• Time Management:
• Focuses on revenue-producing activity and maximizes selling time by dedicating a minimum 90% work time on direct sales efforts.
• Professionalism: Controls expenses while traveling on the property's behalf in order to minimize department and hotel costs.
• Represents themselves, the hotel and Sage Development Resources, Inc. with the highest level of integrity and professionalism, a service-focused approach, and a caring, sincere attitude at all times.
• Exhibits a positive and involved team attitude to all hotel departments and maintains open communications with all co-workers for the best overall performance of the hotel.
• Displays a neat, clean, and business-like appearance at all times.

OTHER RESPONSIBILITIES

• All other duties as assigned, requested or deemed necessary by management.

SUPERVISORY DUTIES

• Indirect supervision of Sales Coordinator.

BEHAVIORAL FOCUS

At Sage Hospitality, how we work matters just as much as what we do. We are guided by a shared purpose to enrich lives, one experience at a time, and a vision to redefine how the world experiences hospitality.

At Hotel Teatro, we embrace:

• Historic Landmark Identity - Built within Denver's iconic 1889 Denver Tramway building, Hotel Teatro wears its history proudly — preserved architectural details and a landmark location tell the story of Denver's past at every turn.
• Boutique Sophistication - Refined, intimate atmosphere that honors the building's grandeur while delivering modern luxury.
• Culinary Creativity at The Nickel - Home to The Nickel, a farm-to-table restaurant recognized as one of Denver's best hotel dining experiences — locally sourced, seasonal, and as thoughtfully crafted as the hotel itself.
• Independent & Entrepreneurial Spirit - Encourages innovation and risk-taking, rooted in the bold vision it took to transform a historic building into a world-class boutique hotel.

All associates play an essential role in creating welcoming, inclusive environments where kindness, hospitality, and excellence are felt by guests and teams alike. These brandings reflect the unique spirit of Hotel Teatro and align with Sage Hospitality's commitment to genuine, meaningful connection.

Qualifications

Education/Formal Training

• Minimum of high school diploma or equivalent. College degree preferred.

Qualifications

• Six months minimum in sales, customer service related position or hotel experience preferred.

Knowledge/Skills

• Requires knowledge of general sales techniques.
• Requires yield management experience.
• Requires highly developed customer service skills.
• Requires ability to hear, speak, read and write English fluently.
• Requires 12th grade level mathematics, spelling and reading skills.
• Requires effective business writing skills.
• Must be able to meet clients on and off premises, to tour property and attend functions, to climb stairs, use door keys and operate basic office equipment.
• Vision to read fine print and computer screens, to see colors, to observe rooms in poorly lit conditions.
• Understand and follow verbal/written instructions.
• Work on more than one task at a time.
• Develop strong internal and customer relationships.
• Set and manage priorities and plan activities in advance.
• Solve problems and make sound business decisions. Respond to coaching, feedback and training.
• Strong and effective sales skills.

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Bending/kneeling - repeated bending and kneeling required while filing
• Mobility - must be able to reach all areas of hotel to assist clients. Occasional standing. Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

• General office and hotel environment

This position description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the position. May perform other duties as assigned.

Benefits

• Eligible to participate in Sage bonus plan.
• Unlimited paid time off
• Eligible to enroll in medical insurance with employer covering up to 70% of premiums with wellness credit
• Eligible to enroll in dental insurance with employer contribution towards premiums & vision insurance
• Eligible to participate in the Company’s 401(k) program with up to 4% employer match, meeting safe harbor requirements and no vesting period
• Eligible to enroll in Health savings accounts with qualifying medical plans and receive up to $1000 company contribution
• Eligible to enroll in Health, Dependent and Commuter flexible spending accounts
• Company paid Basic Life and AD&D insurance coverage, with option to enroll in additional coverage
• Eligible to purchase Pet Insurance, Accidental Insurance, Critical Insurance and Hospital Indemnity Insurance
• Company-paid short-term disability
• (GM & EC Members only): Company-paid long-term disability otherwise Eligible to enroll in long term disability insurance
• WINFertility guidance for those enrolled in Sage medical plan
• Calm Health Application Subscription
• Tuition Reimbursement of up to $2,000 per calendar year
• Paid FMLA leave for up to a period of 12 weeks
• Employee Assistance Program
• Great discounts on Hotels, Restaurants, and much more.
• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

Salary

USD $80,000.00 - USD $80,000.00 /Yr.