Group Sales Manager

Carneros Resort and Spa; Napa (CA); Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Medical, Dental, Vision Coverage

Short-Term and Long-Term Disability

Job summary

Carneros Resort and Spa seeks a Group Sales Manager to drive group business and revenue in the luxury hospitality market. You will secure new accounts, nurture relationships, and collaborate with the Sales Director to execute strategic plans.

The role blends on-property work with periodic remote opportunities and requires strong negotiation and presentation skills. The ideal candidate brings hotel sales experience, excellent communication abilities, and an understanding of Napa/Sonoma markets.

Qualifications

• Bachelor's degree in Hospitality, Business, or related field.
• Proven hotel or luxury-resort sales experience.
• Excellent written and verbal communication; strong negotiation.
• Ability to manage multiple accounts and meetings.
• Proficient in MS Office and CRM software.

Responsibilities

• Solicit and secure new group accounts to drive revenue.
• Proactively conduct calls, property tours, and client entertainment.
• Meet sales, revenue, and solicitation goals for the resort.
• Develop and execute group sales plans with the Director of Sales.
• Collaborate across departments to ensure seamless events and service.
• Prepare sales reports, forecasts, and documentation timely.

Skills

Sales leadership

Account development

Negotiation

Relationship management

CRM proficiency

Education

Bachelor's degree in Hospitality, Business, or related field

Tools

Salesforce CRM

MS Office

Job description

Position Overview

The Group Sales Manager is responsible for driving group business and achieving revenue goals for Carneros Resort and Spa. This role focuses on securing new accounts, nurturing existing relationships, and ensuring the resort meets its revenue and market share objectives. The ideal candidate combines strong sales skills with a deep understanding of the luxury hospitality market to deliver outstanding results. While the preference is for the Group Sales Manager to be based on property, periodic remote work is an option.

Key Responsibilities

Sales and Revenue Goals

• The individual will be responsible for effectively soliciting and securing new accounts
• Proactively conduct solicitation calls, property tours, and client entertainment to build and maintain strong relationships.
• Attain assigned sales, revenue, and solicitation call goals to support the resort’s financial objectives.

Market Analysis and Strategic Planning

• Maintain strong visibility within the local community and relevant industry organizations.
• Collaborate with the Director of Sales and fellow colleagues to develop and execute effective sales plans for group segments.
• Monitor and evaluate market trends to identify new opportunities and adapt strategies accordingly.

Guest Experience and Service Standards

• Participate in special promotions, sales blitzes, and other initiatives to enhance the resort’s market presence.
• Develop a full understanding of the resort’s operations, amenities, and policies to effectively communicate value to clients.
• Approach all guest and client interactions with professionalism, warmth, and a service-oriented attitude.

Administrative and Team Collaboration

• Perform additional duties as assigned by the Director of Sales or General Manager.
• Collaborate with other departments to ensure seamless group events and client satisfaction.
• Attend daily, weekly, and monthly sales meetings, sharing updates and contributing to team goals.
• Prepare and submit sales reports, forecasts, and other required documentation in a timely manner.

Qualifications

• High school diploma or equivalent required; bachelor’s degree in Hospitality, Business, or a related field preferred.
• Previous hotel sales experience, preferably in a luxury or resort setting.
• Strong verbal and written communication skills, with the ability to effectively negotiate, influence, and sell.
• Proficiency in professional selling skills, including opening, probing, supporting, and closing techniques.
• Proficient in Microsoft Office Suite and general computer knowledge.
• Ability to manage multiple tasks independently with excellent organizational and presentation skills.
• Valid driver’s license required.

Preferred Skills and Attributes

• Familiarity with Napa and Sonoma markets is a plus.
• Active participation in local community and industry organizations.

Compensation and Benefits

Carneros Resort and Spa offers a competitive benefits package for full-time associates, including:

• Medical, Dental, and Vision Coverage
• Short-Term and Long-Term Disability Insurance