Group Product Marketing Manager

Affirm; Richmond (VA); Remote; USD 195,000 - 255,000; Full time

Benefits offered by this job

Health coverage

Monthly stipends

Time off

Employee stock purchase plan

Job summary

Affirm is a remote-first company building a clear, predictable pay-over-time experience. We seek a Group Product Marketing Manager to own strategy and systems across our B2B organization, synthesizing merchant, consumer, and market insights to guide product and go-to-market investments.

You’ll lead a portfolio narrative, coordinate across planning and launches, and influence senior leaders. You’ll partner with Revenue Enablement to translate narrative into messaging, tools, and proof points,

Qualifications

• 12+ years of experience in product marketing, product strategy, or a related field.
• Strong track record delivering outcomes for a large product portfolio.
• Portfolio storytelling connecting complex products to senior leaders, merchants, and partners.
• Exceptional strategic and business judgment.
• Ability to influence senior leaders and align cross-functional teams.
• Strong self-serve analytical skills with SQL/dashboards for data-driven decisions.
• High AI fluency and ability to build reusable tools and workflows.
• Experience building reusable frameworks for segmentation, GTM planning, launches, and measurement.

Responsibilities

• Own and evolve the portfolio narrative and messaging architecture.
• Connect product and GTM teams with aligned rhythms for planning, forecasting, launches, and opportunities.
• Equip Revenue teams with messaging, tools, training, and proof points for merchant conversations.
• Lead Voice of the Merchant through client advisory boards and feedback loops to shape product priorities.
• Own high-priority, ambiguous opportunities like strategic partnerships or new market launches.
• Model a culture of collaboration, trust, inclusion, and risk-aware decision making.

Skills

Strategic leadership

Storytelling

Stakeholder management

Analytical thinking

AI fluency

Cross-functional collaboration

Product marketing

Growth mindset

Tools

SQL

Dashboards

AI-assisted analysis

Job description

At Affirme exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.

About The Product Marketing Team

The Product Marketing team brings intellectual curiosity to understanding our customers, our market, and where affirm can create value. We ask questions, challenge assumptions, and turn what we learn into product recommendations and focused go-to-market strategies. We’re the connective tissue across Product, Analytics, Revenue, and Marketing, building a shared understanding of who we’re serving, what matters to them, and how we’ll drive adoption and growth. We’re also storytellers: we make complex products easy to understand and give merchants and consumers a clear, compelling reason to choose affirm.

About The Role

As a Group Product Marketing Manager, you’ll own the strategy and systems that drive product marketing excellence across affirm’s B2B organization. You’ll synthesize merchant, consumer, market, and performance insights across our portfolio to shape shared strategy, strengthen our merchant narrative, and guide product and go-to-market investments. You’ll establish the frameworks, standards, and operating mechanisms that improve segmentation, go-to-market planning, and measurement across teams. Alongside this portfolio-wide mandate, you’ll directly lead a focused set of critical, ambiguous cross-portfolio opportunities from discovery through commercialization. This senior individual contributor role will create leverage across the broader Product Marketing team, raising the quality, consistency, and impact of our work.

What You’ll Do

• Own and evolve the portfolio narrative: Develop affirm’s merchant story, messaging architecture, and proof points. Partner with Brand and other Marketing teams to connect it to affirm’s broader brand story and activate it across priority merchant channels.
• Connect product and GTM teams: Establish operating rhythms that sustain alignment across teams, with deeper coordination at critical moments such as planning, forecasting, launches, and strategic client opportunities.
• Equip Revenue teams to tell the story: Partner with Revenue Enablement to turn the portfolio narrative into messaging, tools, training, and proof points that strengthen merchant conversations across the field.
• Lead Voice of the Merchant: Own affirm’s Client Advisory Board and broader merchant feedback loops. Turn insights from strategic merchants, Revenue teams, research, and performance data into product priorities, go-to-market decisions, and pilot or co-development opportunities.
• Lead critical initiatives: Own a limited number of high-priority, ambiguous opportunities, such as strategic commerce and payments platform partnerships or new market launches.
• Be a culture carrier: model affirm’s values and set a high bar for how teams collaborate, make decisions, and learn. Build trust across functions, create an inclusive environment for candid debate and thoughtful risk-taking, and coach others to do their best work.

What We’re Looking For

• 12+ years of experience in product marketing, product strategy, or a related field, with depth in B2B payments, fintech, commerce, or platform businesses.
• A track record of setting strategic direction and delivering measurable outcomes for a significant product portfolio or business area.
• A strong portfolio storyteller who can connect complex products into a clear narrative for senior leaders, merchants, and partners.
• Exceptional strategic and business judgment. You can turn merchant, consumer, market, and performance insights into product priorities, business cases, and investment recommendations.
• Proven ability to influence senior leaders, resolve tradeoffs, and build alignment across Product, Revenue, Partnerships, Analytics, and Marketing.
• Strong self-serve analytical skills. You’re comfortable using SQL, dashboards, and AI-assisted analysis to investigate questions, test hypotheses, and decide when to scale, adjust, or stop.
• High AI fluency and a track record of improving the quality and speed of your own work while helping others do the same, using AI for tasks such as synthesizing research, analyzing data, automating workflows, and building reusable tools.
• Experience building reusable frameworks and operating mechanisms that improve segmentation, go-to-market planning, launches, and measurement across teams.

Employees new to affirm typically come in at the start of the pay range

Affirm focuses on providing a simple and transparent pay structure which is based on a variety of factors, including location, experience and job-related skills.

Base pay is part of a total compensation package that may include equity rewards, monthly stipends for health, wellness and tech spending, and benefits (including 100% subsidized medical coverage, dental and vision for you and your dependents.)

USA base pay range (CA, WA, NY, NJ, CT) per year: $220,000 - $280,000

USA base pay range (all other U.S. states) per year: $195,000 - $255,000

Pay Grade - O

Equity Grade - 10

Remote-first with flexibility built in

Affirm is proud to be a remote-first company. Most roles can be done from almost anywhere within the country of employment. Some positions may occasionally require in-person work at an affirm office, and a few are office-based due to the nature of the work. All new hires will be invited to attend an in-person onboarding experience.

Benefits Designed For You

• Health coverage at no cost: We cover 100% of premiums for employees and their dependents.
• Spending stipends: Monthly stipends support your tech setup, and the ability to choose health and wellness options that are right for you.
• Time off to recharge: Flexible time off and generous holiday calendars help you rest when you need to.
• Own a piece of what you build: Our employee stock purchase plan (ESPP) lets you buy affirm stock at a discount.

We’re committed to providing an inclusive interview process, including accommodations for candidates with disabilities. If you need support, we’re happy to help.

For positions based in San Francisco or Los Angeles: affirm considers qualified applicants with arrest and conviction records, as required by law.