Group Product Director, Professional Promotion, DARZALEX

Johnson & Johnson Innovative Medicine; Horsham (PA); On-site; USD 180,000 - 240,000; Full time

Job summary

Johnson & Johnson is recruiting for a Group Product Director, Professional Promotion Marketing, DARZALEX®, Multiple Myeloma, Hematology, located in Horsham, PA. You will lead the U.S.

professional marketing strategies, collaborate with Sales, Finance, Medical Affairs, and other functions, and drive AI-enabled brand initiatives while ensuring compliant, impactful marketing programs. The role requires 10+ years in business with pharma marketing success, oncology experience preferred, and strong

Qualifications

• BA/BS required; MBA preferred.
• Minimum 10 years business experience, with 5+ years in pharma marketing.
• Proven in-line marketing experience and success is required.
• Oncology experience preferred.
• Demonstrated people management experience is required.
• Sales and/or Sales leadership experience is preferred.
• Strong leadership in a matrix environment and aptitude for structured leadership.
• Ability to think strategically and challenge the status quo.
• Strong verbal, written and executive communication skills with presentation ability.
• Experience building AI literacy within teams and responsible AI usage.
• Commitment to learning emerging technologies such as AI.

Responsibilities

• Lead development of short- and long-term professional marketing strategies and tactics for DARZALEX®.
• Position DARZALEX effectively in combination with novel therapies.
• Collaborate with business partners to develop assets based on key insights.
• Drive implementation of AI initiatives as a Lighthouse Brand ambassador.
• Manage agencies for HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audiences.
• Develop medical education content (unbranded and branded).
• Manage budgeting for agency and media spend; monitor spend efficiency.
• Partner with market research, competitive intelligence, and analytics to deepen insights.
• Coordinate with cross-functional teams to develop professional marketing plans for the U.S. business.
• Support franchise cross-functional initiatives, including agile marketing.
• Work with legal, medical, regulatory & HCC on marketing materials approvals.
• Oversee direct reports and provide coaching and development.

Skills

Leadership

Strategic thinking

Executive communication

Cross-functional collaboration

AI literacy

Education

BA/BS degree

MBA preferred

Job description

At Johnson & Johnson,we believe health is everything. Our strength in healthcare innovation empowers us to build aworld where complex diseases are prevented, treated, and cured,where treatments are smarter and less invasive, andsolutions are personal.Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity.Learn more at jnj.com.

As guided by Our Credo, Johnson & Johnson is responsible to our employees who work with us throughout the world. We provide an inclusive work environment where each person is considered as an individual. At Johnson & Johnson, we respect the diversity and dignity of our employees and recognize their merit.

Job Function:

Marketing

Job Sub Function:

Advertising & Promotions

Job Category:

People Leader

All Job Posting Locations:

Horsham, Pennsylvania, United States of America

Job Description:

Johnson & Johnson is recruiting for a Group Product Director, Professional Promotion Marketing, DARZALEX®, Multiple Myeloma, Hematology, located in Horsham, PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients, whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments, finding cures, and pioneering the path from lab to life while championing patients every step of the way.

Learn more at https://www.jnj.com/innovative-medicine

This position is a critical part of the U.S. DARZALEX marketing team and will work closely with the sales and marketing teams as well. The GPD, Professional Marketing, will be responsible for leading a team accountable for the development and execution of the U.S. professional marketing strategies. This role will function as a leader on the DARZALEX marketing team and will report directly to the Director of Marketing. The GPD will be responsible for the leadership of direct reports and must work closely with multiple functions including Sales, Business Analytics, Sales Training, Portfolio Strategy & Execution Marketing, Finance, Medical Affairs, Real World Value & Evidence, Strategic Customer Group, Corporate Communications, and outside vendors to effectively execute key commercial activities. In addition, this GPD will also collaborate closely with the leaders across the Hematology Portfolio.

Responsibilities include but limited to:

• Lead development of short- and long-term professional marketing strategies and tactics for DARZALEX®. Set clear strategy to optimize execution.
• Ensure strong positioning of the role DARZALEX plays in combination with novel therapies
• Lead, partner, share insights with business partners to ensure strong collaboration and ideation to develop and execute assets based on key insights.
• Drive the development and implementation of J&J IM’s AI Next Frontier, as am ambassador/leader of Dara’s position as a “Lighthouse Brand”
• Manage professional agency of record and other specialty agencies to implement HCP tactics and training.
• Lead media and digital strategy and asset creation for HCP audience; partnering with DARA patient team/media leads to ensure an optimized E2E media strategy.
• Develop medical education content (unbranded and branded) to shape market and customer sentiment
• Manage budget, including all aspects of agency and media spend.
• Partner with market research, competitive intelligence, and analytics to deepen key insights for the brand, market & current/future indications.
• Play a meaningful role partnering with cross functional partners including Global, US Medical Affairs, Commercial Excellence, Sales Leadership, Finance, Oncology Franchise marketing and agency partners to develop professional marketing plans and tactics for the U.S. business.
• Coordinate promotional activities with sales leadership and deliver strategic content for field meetings.
• Supports franchise team cross-functional initiatives, including but not limited to agile marketing.
• Partner with legal, medical, regulatory & HCC to support team in approval of marketing materials.
• Oversee tactical execution of direct reports; Provide coaching, development, and day-to-day management of direct reports.
• Develop, retain, and motivate direct reports.

Qualifications:

• A minimum of a BA/BS required; MBA preferred.

• Minimum 10 years business experience is required (e.g., Sales, Marketing, Management, etc.) of which 5 years demonstrated Pharma marketing success and proven performance.

• Demonstrated in-line marketing experience and success is required.

• Oncology experience preferred.

• Demonstrated people management experience is required.

• Sales and/or Sales leadership experience is preferred.

• Must demonstrate excellent leadership skills with the ability to work effectively in a matrix and unstructured environment.

• Demonstrated ability to think strategically and challenge the status quo.

• Strong verbal, written and executive communication skills are required along with demonstrated presentation skills.

• Experience building team AI literacy and confidence, reinforcing trusted and responsible AI use and sound judgment is preferred.

• Demonstrated commitment to learning emerging technologies, such as AI, through exploration, iteration, and applying new tools over time is preferred.

This is not an extensive, comprehensive listing of job functions. May perform other duties as assigned.

This role is based in Horsham, PA and requires up to 25% travel (predominantly US with limited OUS travel).

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center ([e-mail]) or contact AskGS to be directed to your accommodation resource.