Group Director, Lifestyle

powerdigitalmarketing; United States; On-site; USD 180,000 - 250,000; Full time

Job summary

Power Digital Marketing is seeking a Group Director, Lifestyle to lead client relationships and expand revenue for consumer product brands in a D2C environment. You’ll manage executive relationships, drive expansion revenue, and guide a team toward AI-enabled growth strategies that balance paid, brand, and content investments.

You’ll oversee retention forecasts, track CAC payback and AOV trends, and coach Account Directors to deliver value-based business cases.

Responsibilities

• Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target
• Personally own executive relationships across the top 30-40% of the portfolio by MRR - direct relationship, not delegated
• Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account
• Maintain an accurate, self-owned retention forecast on a weekly basis - accountable for the accuracy of the division's retention data
• Track vertical-specific marketing signal such as CAC payback period, average order value trends, and consideration-cycle length/multi-touch conversion paths
• Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio
• Personally review and support all expansion proposals across priority partnerships before client delivery
• Partner with Account Directors to build value-based, consultative business cases - expansion

Job description

Who We Are:

We are a tech-enabled growth firm-at the intersection of marketing, consulting & data intelligence-igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world-with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what's possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.

As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.

At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A--putting marketers in a strategic seat at the table--and providing value in unparalleled ways.

Managing billions in media, our dynamic team--of consultative marketers, creatives, analysts and technologists--challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.

We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U.S.

A day in the life:

The Group Director, Lifestyle is Power Digital's senior client relationship and revenue leader for consumer product brands operating primarily through traditional D2C ecommerce but also available through other sales channels.. Your clients compete on a longer, higher-consideration purchase journey - a single sale can carry months of nurture, multiple touchpoints, and a meaningful financial commitment from the customer, and you manage your portfolio the way a fund manager runs a book: you know which accounts compound, which CAC payback economics are drifting, and exactly where to spend your time. You are the executive a client calls when payback period stretches out or a consideration-heavy funnel starts leaking, and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker.

At Power, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. In Lifestyle, that means staying closer to consideration-cycle length, CAC payback period, and the balance between paid acquisition efficiency and brand/content investment than almost any other Group Director role requires - because in this vertical, a shift in any of those shows up in a client's D2C economics before it shows up in a quarterly plan. You coach Account Directors and their teams to operate as AI-Native Growth Directors - faster, sharper, and less buried in manual work than the role has ever required before. You decide which AI tools and workflows the division adopts. Your influence runs beyond Client Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent Power Digital in market on Lifestyle and higher-AOV D2C strategy.

Key Responsibilities:

• Own net revenue retention and expansion MRR for the division; treat expansion as the primary commercial lever of the role and own the division's monthly service expansion target
• Personally own executive relationships across the top 30-40% of the portfolio by MRR - direct relationship, not delegated
• Run monthly, relationship-focused executive check-ins with top-tier accounts and 1x1 check-ins with every priority account
• Maintain an accurate, self-owned retention forecast on a weekly basis - accountable for the accuracy of the division's retention data
• Track vertical-specific marketing signal such as CAC payback period, average order value trends, and consideration-cycle length/multi-touch conversion paths, since a shift in any of these shows up in a client's D2C economics before it shows up in a QBR
• Diagnose risk early and install fixes, not just responses; lead or co-lead quarterly plans for the top 10% of the portfolio, weighted toward strategic outcomes over metrics recaps
• Personally review and support all expansion proposals across priority partnerships before client delivery
• Partner with Account Directors to build value-based, consultative business cases - expansion