Graphic Designer — User Journey & Brand System Architect

BMW; Dearborn (MI); On-site; USD 53,000 - 70,000; Full time

Job summary

BMW is seeking a Graphic Designer to own the space between mood boards and final export in Dearborn, MI. The role offers a base salary in the 53,000–70,000 USD range with growth milestones and a mentorship that supports your creative trajectory.

You’ll fold accessibility into early sketches, map user journeys, and stitch fragmented brand assets into a scalable system. With about 5 years of creative cycles, you’ll own outcomes from week one and collaborate across teams to sharpen BMW’s design

Qualifications

• Strong rapport-building skills and a genuinely positive presence.
• Real proficiency with User Journey Mapping, plus willingness to learn Heuristic Evaluation fast.
• Self-motivated and able to work independently with minimal oversight.
• Resilience measured across 5 years of creative cycles.
• Willingness to commute to Dearborn, MI or work flexibly as needed.

Responsibilities

• Fold accessibility into the first sketch, not the final QA pass.
• Test headline rhythm by reading every option aloud before shipping one.
• Pace a product walkthrough so the solutions-focused payoff lands at the right second.
• Stitch fragmented brand assets into a system that scales past BMW's next phase.
• Interrogate a brief until the real ask underneath it surfaces.

Skills

User Journey Mapping

Heuristic Evaluation

Rapport-building

Independent work

Creativity

Job description

BMW is seeking a Graphic Designer to own the space between mood boards and final export in Dearborn, MI. The role offers a base salary in the 53,000–70,000 USD range with growth milestones and a mentorship that supports your creative trajectory.

You’ll fold accessibility into early sketches, map user journeys, and stitch fragmented brand assets into a scalable system. With about 5 years of creative cycles, you’ll own outcomes from week one and collaborate across teams to sharpen BMW’s design