Graphic Designer / Packaging Expert

52Launch; Framingham (MA); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Bonus plan

Health insurance

Dental insurance

Disability insurance

Life insurance

Paid time off

IRA / retirement contribution

Growth opportunities

Company socials

Dogs allowed in office

Job summary

52Launch is seeking a highly skilled Graphic Designer with packaging expertise to lead the development of product visual identities. You will produce polished, production-ready work and support branding, presentations, and marketing collateral across multiple client brands.

You’ll collaborate with design, product development, and marketing teams to deliver consumer-facing visuals that reflect each brand’s identity, maintaining consistency from packaging to digital touchpoints.

Qualifications

• 5+ years of graphic design experience with packaging portfolio.
• Expert in Adobe Creative Suite, especially Illustrator, InDesign, Photoshop.
• Understanding of packaging production, dielines, print specs, and file prep.

Responsibilities

• Design packaging from concept to production for retail, including artwork, dielines, inserts, and labels.
• Develop brand-aligned packaging solutions balancing aesthetics and market appeal.
• Collaborate with design, marketing, and production teams to ensure cohesive branding.

Skills

Packaging design

Cross-functional collaboration

Brand systems

Independently drive timelines

Fast-paced environment

Education

Graphic Design degree/certification

Tools

Illustrator

InDesign

Photoshop

Job description

Job Position Title: Graphic Designer / Packaging Expert

Department: Marketing

Reports to: Director of Marketing

Employment type: Full-time, Exempt

Office location: Framingham, MA (onsite)

About 52Launch

52 Launch is a full-service design and technology that takes unique product ideas from concept to market. We partner with entrepreneurs and growing businesses to handle every step: industrial design, sourcing, manufacturing, branding, and marketing; all integrated, all in-house. Our clients come to us because they are ready to execute, and they stay because we deliver. If you're looking for a place where the work is tangible, the team is sharp, and no two projects look the same, you'll find it here.

Position Description

We are a team of builders, strategists, and creatives who hold ourselves to an exceptionally high standard because our clients depend on us to get it right. We are seeking a highly skilled and detail-oriented Graphic Designer with proven experience designing packaging for consumer products to lead the development and execution of our product visual identities. This role is ideal for a designer who can independently produce polished, production-ready work, while also supporting a wide range of creative needs across the company from branding to internal presentations and marketing collateral.

Packaging design will be a core responsibility, but you’ll also play a critical role in supporting how our clients’ products are presented across every touchpoint—digital, physical, and in retail. You’ll work closely with our design, product development, and marketing teams to bring new products to life with clean, consumer-ready visuals that reflect each brand’s identity.

The ideal candidate approaches design from a systems perspective, ensuring that all visual elements work together cohesively. You are thoughtful in your decision-making and committed to delivering work that maintains consistency and integrity across all formats, from packaging to digital experiences.

Responsibilities

• Design packaging from concept to production—including artwork, dielines, inserts, and labels, optimized for retail.
• Develop brand-aligned packaging solutions that balance aesthetics, functionality, and market appeal.
• Research and select materials that meet performance, cost, and sustainability goals.
• Collaborate with design, marketing, and production teams to align packaging with product form, unboxing experience, and marketing objectives.
• Ensure compliance with safety, labeling, and environmental regulations.
• Prepare print-ready files, review proofs, and support production through final delivery.
• Produce prototypes and mock-ups to visualize, test, and refine design concepts.
• Create supporting assets, such as instruction manuals and hang tags as needed.
• Occasionally support broader graphic design needs (e.g. logo design, branding, pitch decks, one-pagers, and other marketing graphics) across various client brands.
• Develop structured color palettes, typography systems, and formalized brand guidelines
• Create high-quality, on-brand assets for packaging, marketing collateral, and digital platforms
• Collaborate cross-functionally to ensure consistent and accurate brand application
• Additional responsibilities
  • Experience collaborating with cross-functional teams (sales, creative, and product)
  • This job description is not intended to cover every single requirement of the job
  • The company reserves the right to change job duties at any time.

What success looks like in the first 3-6 months

• AI-forward approach to daily work and responsibilities
• Successful setup and management of projects
• Well-organized day-to-day and the ability to pivot quickly, moving from project to project while meeting tight deadlines
• Consistent quality of work and on-time deliverables
• Efficient and clear communication with clients

Qualifications & Experience (required)

• 5+ years of graphic design experience with a strong portfolio of packaging and design work to be shared during the interview process.
• Expert in Adobe Creative Suite (especially Illustrator, InDesign, Photoshop)
• Understanding of packaging production, dielines, print specs, and file prep
• Deep understanding of core design principles, including color theory, typography, and layout
• Proven ability to translate brand strategy into cohesive and scalable visual systems
• Ability to take creative direction but also work independently and drive timelines in a fast paced environment with numerous projects underway simultaneously
• Comfortable working across multiple brands and design styles
• Strong collaboration and communication skills; comfortable interfacing directly with founders and marketing leaders.

Qualifications & Experience (preferred)

• Degree or certification in Graphic Design
• Experience with motion graphics or social media asset creation

52Launch is an equal opportunity employer. We are committed to creating a diverse, inclusive, and equitable workplace. We do not discriminate against any applicant or employee on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other characteristic protected under applicable federal, state, or local law.

Compensation & Benefits

52Launch offers a competitive compensation and benefits package designed to reflect the talent, skill, and ownership this role demands. In accordance with Massachusetts law, the salary range for this position is disclosed below.

Salary Range: $60,000 – $80,000 annually (exempt, salaried)

Full-time Benefits:

• Competitive compensation package with bonus plan based on individual and company performance
• Comprehensive health, dental, disability, and life insurance plans
• Paid time off plan (after first 90 days) and paid holidays
• IRA / retirement company contribution
• Growth opportunities within an expanding organization
• Other perks: company socials, lots of 52Launch apparel, dogs allowed in office, and more!