Graphic Designer and Marketing Coordinator

University of Colorado; Aurora (CO); Hybrid; USD 60,000 - 79,000; Full time

Benefits offered by this job

Medical: Multiple plan options

Dental: Multiple plan options

Additional Insurance: Disability, Life

Retirement 401(a) Plan

Paid Time Off

Vacation Days

Sick Days

Holiday Days

Tuition Benefit

ECO Pass

Job summary

University of Colorado Anschutz is seeking a Graphic Designer and Marketing Coordinator (Open Rank Communications Senior - Principal Professional). The role focuses on developing multi-channel marketing and messaging for internal and external audiences, with emphasis on prospective student recruitment using traditional and new media, including SEO and direct marketing.

You will analyze tactics and metrics, coordinate content for web and social, and support branded assets and materials.

Qualifications

• Bachelor’s degree in marketing, journalism, public relations, communications, business administration, or directly related field.
• 2 years of professional level marketing/content development experience (Senior Professional).
• 3 years of professional level marketing/content development experience (Principal Professional).
• Advanced knowledge of social media marketing.

Responsibilities

• Coordinate content development for school-level marketing communications (website, social media).
• Develop electronic viewbook and printed materials for departments and offices.
• Update school directory, event calendar, homepage, and newsroom.
• Create engaging graphics, layouts, and design aesthetics for ColoradoSPH communications.
• Design and manage ColoradoSPH branded assets (templates, business cards, emails).
• Drive prospective student acquisition through campaign and performance marketing.
• Foster enrollment pipelines with undergraduate institutions in the state and region.
• Design content for recruitment marketing, emails, ads, and social media.

Skills

Graphic design

Marketing communications

Social media marketing

Content development

Analytics

Education

Bachelor’s degree in marketing/PR/communications

Job description

University of Colorado Anschutz

Colorado School of Public Health | Central Administration

Graphic Designer and Marketing Coordinator

40900

Job Summary

Join the Colorado School of Public Health as the Graphic Designer and Marketing Coordinator (Open Rank Communications Senior - Principal Professional). This position is a key member of the school’s Central Administration and will be responsible for the development of multi-channel marketing efforts and appropriate management of messaging to both internal and external constituents, with a focus on prospective student marketing. This position will focus on digital recruitment of new students using a full range of traditional and new media, including but not limited to: electronic and print advertising, event marketing, website content management, integrated search engine optimization (SEO), and direct marketing (mail, email, video, web, printed/digital brochures, promotional giveaways, social media, and more). This individual should have the ability to analyze and evaluate tactics and metrics.

Key Responsibilities

• Coordinate content development for school-level marketing communications, including website, social media, etc.
• Work closely with Director and campus/department leads to develop an electronic viewbook, as well as printed materials for departments/centers/programs and for the Office of Academic & Student Affairs.
• Assist with updates to the school directory, event calendar, website homepage, and newsroom.
• Create engaging graphics, layouts, and design aesthetics to support ColoradoSPH communication and marketing efforts.
• Assist with design and management of ColoradoSPH branded assets, including branded templates (PowerPoint, letterhead, event flyers, email templates and signatures, business cards, etc.).
• Help drive prospective student acquisition and growth through campaign marketing and performance marketing.
• Work collaboratively with team to identify, foster, track, and analyze enrollment pipelines with undergraduate institutions in the state and region.
• Design content for student recruitment marketing, email, ad copy, and social media.

This is a full-time (1.0 FTE) position and reports to the Director of Communications and Marketing.

Work Location

Hybrid - This position is located on the CU Anschutz Campus in Aurora, CO and is expected to work on site three days per week.

Why Join Us

The Colorado School of Public Health (ColoradoSPH) is a unique and collaborative graduate school that combines the collective expertise of three Colorado universities: the University of Colorado Anschutz (CU Anschutz) in Aurora, Colorado State University (CSU) in Fort Collins, and the University of Northern Colorado (UNC) in Greeley, Colorado. The Colorado School of Public Health is the only accredited school of public health in the Rocky Mountain Region, attracting top tier faculty and students from across the country, and providing a vital contribution towards ensuring our region’s health and wellbeing. The school’s faculty, staff, and students work together to share knowledge and conduct innovative research and community service to actively address public health issues including chronic disease, access to healthcare, environmental threats, emerging infectious diseases, costly injuries, and more.

Why work for the University

We have AMAZING benefits and offer exceptional amounts of holiday, vacation and sick leave! The University of Colorado offers an excellent benefits package including:

• Medical: Multiple plan options
• Dental: Multiple plan options
• Additional Insurance: Disability, Life, Vision
• Retirement 401(a) Plan: Employer contributes 10% of your gross pay
• Paid Time Off: Accruals over the year
• Vacation Days: 22/year (maximum accrual 352 hours)
• Sick Days: 15/year (unlimited maximum accrual)
• Holiday Days: 10/year
• Tuition Benefit: Employees have access to this benefit on all CU campuses
• ECO Pass: Reduced rate RTD Bus and light rail service

There are many additional perks & programs with the CU Advantage.

Qualifications

Minimum Requirements

Senior Professional

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Two (2) years of professional level experience with marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
• Advanced knowledge of social media marketing.

Principal Professional

• A bachelor’s degree in marketing, journalism, public relations, communications, business administration, business, or a directly related field from an accredited institution.
• Three (3) years of professional level experience with marketing/content development, social media, web/digital marketing, and/or multi-channel marketing campaigns.
• Advanced knowledge of social media marketing.

Substitution: A combination of education and related technical/military/paraprofessional experience may be substituted for the bachelor’s degree on a year for year basis.

Preferred Qualifications

• A master’s degree in marketing, journalism, public relations, communications, business administration or a directly related field from an accredited institution.
• Prospective student marketing experience in a university, higher education, and/or graduate program.
• Photography experience/skills and editing.
• Experience in design for digital marketing with the ability to create simple ads, brochures, and videos in-house.
• Video production experience.

Conditions of Employment

Applicants must be legally authorized to work in the United States without requiring sponsorship. We are unable to provide work visa sponsorship or employment authorization for this position now or in the future.

Knowledge, Skills, And Abilities

• Excellent communication and interpersonal skills on the phone and in person. Strong command of the English language, including grammar, spelling, punctuation, formats, proofreading, and syntax.
• Ability and knowledge to track and measure success through analytics and other metrics.
• Ability to multi-task and prioritize multiple projects at once, while meeting deadlines.
• Ability to establish and maintain effective working relationships with employees at all levels throughout the institution.
• Ability to learn new digital, social media, and software applications.
• Ability to perform in a changing technological environment and learn quickly; adapt and reinvent procedures according to change.
• Outstanding creativity, with a flair for marketing, design, and content editing.
• Demonstrated experience in fostering a community that values a wide range of backgrounds, experiences, and perspectives.

Anticipated Salary Range

Senior Professional: $60,000 - $69,000 (1.0 FTE)

Principal Professional: $63,000 - $79,000 (1.0 FTE)

The above salary represents the University’s good faith and reasonable estimate of the range of possible compensation at the time of posting. This position may be eligible for overtime compensation depending on the level.

Your total compensation goes beyond the number on your paycheck. The University of Colorado provides generous leave, health plans and retirement contributions that add to your bottom line.

Total Compensation Calculator: http://www.cu.edu/node/153125

Equal Opportunity Statement

CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities. As the School of Public Health located within the University of Colorado on the Anschutz Campus, we are committed to developing and sustaining a faculty, staff, and student body that reflects a broad range of backgrounds and perspectives. We advocate for and actively lead efforts and activities to build a community that treats people with dignity, respect, and compassion among the school’s students, staff, faculty, and external community partners.

The University will provide reasonable accommodations to applicants with disabilities throughout the employment application process. To request an accommodation pursuant to the Americans with Disabilities Act, please contact the Human Resources ADA Coordinator at [e-mail]

Background Check Statement

The University of Colorado Anschutz is dedicated to ensuring a safe and secure environment for our faculty, staff, students and visitors. To assist in achieving that goal, we conduct background investigations for all prospective employees.

Vaccination Statement

CU Anschutz strongly encourages vaccination against the COVID-19 virus and other vaccine preventable diseases. If you work, visit, or volunteer in healthcare facilities or clinics operated by our affiliated hospital or clinical partners or by CU Anschutz, you will be required to comply with the vaccination and medical surveillance policies of the facilities or clinics where you work, visit, or volunteer, respectively. In addition, if you work in certain research areas or perform certain safety sensitive job duties, you must enroll in the occupational health medical surveillance program.