Graphic Designer

Tommy Bahama; Greenville (SC); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Health and wellness coverage

401k with company match

Discounted stock purchasing

Education reimbursement

Product discounts

Job summary

Southern Tide is seeking a Social Content Creator & Graphic Designer for its Greenville, SC office. You will craft engaging organic social content, design across formats, and edit video to boost storytelling while aligning with brand standards.

This onsite role collaborates with marketing, product, and ecommerce to execute campaigns and maintain creative quality. Responsibilities include developing platform-native content, repurposing assets, and supporting the social content calendar.

Qualifications

• This is an onsite role, in Southern Tide's Greenville, SC office.

Responsibilities

• Serve as a key creative resource for organic social, developing engaging, platform-native content that brings the brand, product stories, campaigns, and cultural moments to life.
• Concept, design, and produce paid and organic social content across platforms and formats, including static posts, carousels, Stories, Reels, short-form video, animations, and other emerging social formats.
• Edit video for social, including selecting clips, pacing, transitions, music/audio, text overlays, graphics, and other elements that increase engagement and strengthen storytelling.
• Repurpose and reimagine existing campaign and brand assets into fresh social content while maintaining the integrity of the original creative.
• Partner with social stakeholders to help develop and execute the organic social content strategy and calendar.
• Use social performance insights and learnings to help inform future creative concepts and evolve the brand's organic social approach.

Job description

Southern Tide, LLC At Southern Tide, our mission is to share our love for the coastal lifestyle through premium products, experiences, and service. We offer competitive benefits packages which may include generous vacation policy, health and wellness coverage, 401k with company match, discounted stock purchasing, options for education reimbursement, and amazing product discounts! The Social Designer is an integral member of the Creative Team, responsible for developing compelling, brand-right content for organic social media, with an additional responsibility for paid social advertising and broader digital creative needs. Creates compelling visual content and ensures all marketing assets are delivered accurately and on time.

This is an onsite role, in Southern Tide's Greenville, SC office.

Crew Position: Social Content Creation & Graphic Design

• Serve as a key creative resource for organic social, developing engaging, platform-native content that brings the brand, product stories, campaigns, and cultural moments to life.
• Concept, design, and produce paid and organic social content across platforms and formats, including static posts, carousels, Stories, Reels, short-form video, animations, and other emerging social formats.
• Edit video for social, including selecting clips, pacing, transitions, music/audio, text overlays, graphics, and other elements that increase engagement and strengthen storytelling.
• Repurpose and reimagine existing campaign and brand assets into fresh social content while maintaining the integrity of the original creative.
• Partner with social stakeholders to help develop and execute the organic social content strategy and calendar.
• Use social performance insights and learnings to help inform future creative concepts and evolve the brand's organic social approach.
• Create other digital content as needed including digital ads, banners, line books, and other materials guided by brand standards.

Creative & Asset Management

• Maintain strong graphic design standards while working quickly and efficiently within the pace of social media.
• Stay knowledgeable about all product styles and features to effectively communicate marketing messages.
• Collaborate with eCommerce, Product and Marketing to understand key product stories, styles, and business-driving looks.
• Support the social content calendar by ensuring creative deliverables are developed, reviewed, approved, and available for timely activation.
• Ensure all designs and social content align with brand standards while continuing to explore fresh, relevant ways for the brand to show up socially.
• Support broader Creative Team needs, including digital marketing assets, presentations, campaign extensions, retail marketing, sales materials, and other graphic design projects as needed.
• Retouch (masking, color changes, shadow work, etc.), edit, and process digital images for use across print and digital platforms, maintaining accuracy and efficiency throughout the postproduction workflow when needed.
• Organize, manage, and archive digital assets, tracking through the workflow process and maintaining strategic naming conventions.
• Providing general support to the marketing team and related projects including tradeshows, photoshoot preparation, retail marketing, and sales meetings.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision‑making, lawful off‑duty use of marijuana, any other characteristic protected by law, or any combination of two or more of the characteristics listed here.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision‑making, lawful off‑duty use of marijuana, or any other characteristic protected by law.

Oxford Industries participates in E‑Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design. Innovative, yet timeless in its youthful style, Southern Tide offers an array of apparel and accessory products for men, women, and kids that deliver their authentic lifestyle through quality, experience, and service. Southern Tide is available for purchase in Southern Tide’s company owned stores, Southern Tide Signature Stores and online at www.southerntide.com. Products can also be found in more than 850 specialty retailers, and premium department stores across the United States.

Southern Tide is a wholly‑owned subsidiary of Oxford Industries (NYSE: OXM). Oxford Industries (NYSE:OXM) is an international apparel company headquartered in Atlanta featuring a diverse portfolio of owned lifestyle brands, consisting of Tommy Bahama©, Lilly Pulitzer©, Southern Tide©, The Beaufort Bonnet Company©, Duck Head©, Jack Rogers© and Johnny Was©.

This Company is an equal opportunity employer and does not discriminate against qualified applicants based on based on race, color, sex, gender, gender identity, gender expression, religious creed, sexual orientation, pregnancy, national origin, ancestry, age, military and veteran status, marital status, physical or mental disability, protected medical condition, genetic information, reproductive health decision‑making, lawful off‑duty use of marijuana, or any other characteristic protected by law.

Founded in 2006, Southern Tide is a Greenville, S.C.-based lifestyle apparel brand that boasts exceptional craftsmanship and classic design.