Graphic Designer

Eberlestock USA; Boise (ID); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

PTO accrual 12 days/yr

Company holidays 10

Medical plan options

Job summary

Eberlestock USA is seeking a Graphic Designer to shape and execute the brand’s visual identity across digital and print touchpoints. You will translate brand strategy into compelling creative for web, social, email, packaging, and campaigns while collaborating with the Creative Director and marketing teams.

Ideal candidates bring refined aesthetic judgment, production accuracy, and experience delivering high‑performance visuals that connect with outdoor and lifestyle audiences.

Qualifications

• Bachelor’s degree in graphic design or visual communication.
• 5–8 years of professional design experience in consumer brand, outdoor, lifestyle, or performance-driven industry.
• Expert-level proficiency in Adobe Creative Suite and familiarity with Figma or similar tools.
• Experience designing for both digital and print applications.
• Strong understanding of typography, composition, color theory, and photography direction.

Responsibilities

• Design and execute brand and campaign creative for digital, print, packaging, retail, and experiential applications.
• Collaborate with the Creative Director and marketing team to translate brand identity into visuals across product categories.
• Develop assets for social media, paid advertising, landing pages, product launches, and promotions.
• Create templates and scalable design systems to maintain visual consistency across channels.
• Uphold brand guidelines and ensure assets align with look, tone, and voice.

Skills

Adobe Creative Suite

Figma

Typography

Photography direction

Motion graphics

Education

Bachelor’s degree in graphic design

Tools

Photoshop

Illustrator

InDesign

Figma

Job description

Job Title: Graphic Designer | Location: Eberlestock Headquarters | Schedule: Monday – Friday, 8AM to 5PM (flex based on business needs) | Reports To: Creative Director

Position Summary

The Graphic Designer is a key creative contributor responsible for shaping and executing the visual identity of the brand across all digital and print touchpoints. This role demands a designer who can think strategically, move quickly, and deliver polished, high-performing creative that elevates the brand and drives measurable impact.

The ideal candidate combines refined aesthetic judgment with tactical design execution, balancing art direction and production. They understand how design influences emotion, storytelling, and performance, and how to translate brand strategy into compelling creative across channels such as web, social, email, packaging, retail, and campaigns.

About Eberlestock

Eberlestock is a premium outdoor and tactical brand built on purpose, performance, and trust. Founded by an Olympic biathlete and driven by real-world experience, our products are designed to perform when it matters most — in the backcountry, in the field, and everywhere reliability is non‑negotiable.

We’re building more than gear. We’re building a legacy brand that values craftsmanship, accountability, and people who take pride in doing things the right way. Our team is made up of individuals who care deeply about the work, challenge each other to be better, and understand that great products come from great people.

Our Core Values

• Authenticity, where integrity drives every decision.
• Quality, because every detail, every feature, and every idea is a reflection of our standard of excellence.
• Guarantee, not just in our gear, but in how we show up for our customers, our community, and each other.

Key Responsibilities

Creative Development

• Design and execute brand and campaign creative for digital, print, packaging, retail, and experiential applications.
• Collaborate closely with the Creative Director and broader marketing team to translate brand identity into world‑class visuals that communicate high performance and adventure across multiple product categories.
• Develop assets for social media, paid advertising, landing pages, product launches, catalogues, and promotional campaigns.
• Contribute to the creation of templates and scalable design systems that maintain visual consistency across channels.
• Uphold and evolve brand guidelines, ensuring all assets, typography, and layouts align with the brand’s look, tone, and voice.

Cross‑Functional Collaboration

• Work hand‑in‑hand with marketing, product, and e‑commerce teams to ensure design supports business objectives and KPIs.
• Support internal teams with assets that assist with sales enablement, executive meetings and events, and other special projects.
• Support campaign planning by concepting and storyboarding visuals for photography, video, and motion content.
• Provide design direction and feedback to freelancers, contractors, and agency partners as needed.
• Participate in creative reviews, offering solutions that are both visually innovative and strategically sound.

Digital Performance & Design

• Develop conversion‑focused creative for digital advertising, email, and e‑commerce applications.
• Understand the intersection of design and analytics, applying performance insights to refine creative direction and improve engagement.
• Adapt and optimize content for varying formats and platforms (Meta, YouTube, web, email, etc.), ensuring each piece meets platform‑specific best practices.
• Partner with the data and digital teams to A/B test creative and iterate based on real‑world performance data.

Production & Quality Control

• Manage multiple projects simultaneously, meeting deadlines without compromising quality or attention to detail.
• Prepare and deliver production‑ready files for digital and print deliverables, working closely with vendors when required.
• Maintain a clean and organized asset management system for efficient workflow and future reference.

Required Qualifications

• Bachelor’s degree in graphic design, visual communication, or related field.
• 5–8 years of professional design experience, preferably within a consumer brand, outdoor, lifestyle, or performance‑driven industry.
• Expert‑level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and familiarity with Figma or similar collaborative design tools.
• Experience designing for both digital and print applications.
• Strong understanding of typography, composition, color theory, and photography direction.
• Experience creating assets for paid social and digital advertising required; motion graphics or video editing experience a plus.
• Ability to balance high‑level creative concepting with pixel‑perfect production execution.
• Excellent communication, organization, and time management skills.
• A collaborative mindset with the ability to take feedback constructively and iterate quickly.

Preferred Qualifications

• Passionate about outdoor, tactical, and performance‑based storytelling.
• Obsessed with visual excellence and attention to detail.
• Thrives in a fast‑paced, entrepreneurial environment with high creative standards.
• Self‑driven and proactive, capable of independently pushing projects forward from concept to completion.

Benefit Offerings

• Generous tiered PTO allowance with an initial accrual level of 12 days annually.
• 10 paid company holidays.
• Two medical plan options with 70% of employee‑only premium paid by company.
• Optional dental coverage.
• Optional vision coverage.
• Company‑sponsored 401(k) plan with 4% employer match.
• Eberlestock employee discount (cost plus 30%).
• “Pick a Pack” gift following 90‑day probationary period.

Eberlestock is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.