Graphic Design Lead

Baystate Wine and Spirits; Matfield Corner (MA); On-site; USD 60,000 - 68,000; Full time

Benefits offered by this job

401(k)

401(k) matching

Dental insurance

Health insurance

Life insurance

Paid time off

Professional development assistance

Retirement plan

Vision insurance

Job summary

Baystate Wine and Spirits invites a creative Graphic Design Lead to elevate our visual identity across print and digital assets. This onsite role collaborates with internal teams, sales, suppliers, and external partners to deliver polished marketing materials and packaging concepts for wine and spirits brands.

You will develop consistent branding, support product launches, and craft compelling presentations for the sales team, all while maintaining brand standards and timelines in a fast-paced

Qualifications

• 1+ year of graphic design experience (internships and freelance experience count).
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva.
• Willingness to use AI design tools to improve quality and speed.
• Strong attention to consistency and clean, on-brand visuals.
• Understanding of social media and digital marketing.
• Self-motivated and organized, able to manage multiple deadlines independently.
• Wine & spirits experience is a plus.

Responsibilities

• Create sales sheets, presentations, promotional materials, and digital or social content
• Develop marketing materials and packaging concepts for Wine & Spirits brands
• Assist with establishing and maintaining consistent branding across all touchpoints
• Support new product launches and brand development initiatives
• Build custom presentations and sales account materials for the sales team
• Coordinate with printers and outside creatives to support production
• Help bring tastings, trade shows, and brand activations to life

Skills

Graphic design

Adobe Creative Suite

Canva

AI design tools

Social media

Tools

Adobe Creative Suite

Photoshop

Illustrator

InDesign

Canva

AI design tools

Job description

Baystate Wine and Spirits is seeking a Graphic Design Lead to strengthen the visual identity of the company and the Wine & Spirits brands it represents. This onsite, design-forward position focuses on producing polished print and digital assets while collaborating with internal teams, sales, suppliers, and outside creative partners.

Responsibilities

• Create sales sheets, presentations, promotional materials, and digital or social content
• Develop marketing materials and packaging concepts for Wine & Spirits brands
• Assist with establishing and maintaining consistent branding across all touchpoints
• Support new product launches and brand development initiatives
• Build custom presentations and sales account materials for the sales team
• Coordinate with printers and outside creatives to support production
• Help bring tastings, trade shows, and brand activations to life

Requirements

• 1+ year of graphic design experience (internships and freelance experience count)
• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Canva
• Willingness to use AI design tools to improve quality and speed
• Strong attention to consistency and clean, on-brand visuals
• Understanding of social media and digital marketing
• Self-motivated and organized, able to manage multiple deadlines independently
• Wine & spirits experience is a plus

Technologies

• Adobe Creative Suite
• Photoshop
• Illustrator
• InDesign
• Canva
• AI design tools

Compensation

USD 60,000 - 68,000 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Professional development assistance
• Retirement plan
• Vision insurance

Work Location

West Bridgewater, MA (In person)