Graduate Assistant, Athletics Marketing & Game Promotion

CSU; Turlock (CA); On-site; USD 19,320 - 27,517; Full time

Job summary

CSU Stanislaus is seeking a Temporary Graduate Assistant for Marketing & Game Promotion to enhance fan experience, promote NCAA Division II programs, and drive attendance at home events. You will plan promotional campaigns, coordinate in-game entertainment, and supervise student workers while maintaining branding across campaigns.

This hourly, temporary role supports game-day operations, social media management, and collaboration with coaches and campus partners.

Qualifications

• Bachelor’s degree requirement for graduate student assistant role.
• Strong written and verbal communication skills required.
• Experience with social media platforms and events preferred.
• Knowledge of NCAA athletics regulations desirable.

Responsibilities

• Assist with planning and execution of athletic marketing campaigns and in-game promotions.
• Support game-day operations including setup, PA scripts, music coordination, and halftime activities.
• Develop promotional strategies to increase attendance and student engagement.
• Manage athletics social media with promotional content and event information.
• Collaborate with coaches, student organizations, and campus departments to promote events.
• Create marketing materials such as flyers, digital graphics, email campaigns, and video board content.
• Track attendance and engagement metrics for reporting.
• Coordinate with sponsors and vendors to ensure activation and visibility; recruit volunteers.
• Maintain branding consistency across promotions and event presentations.
• Organize events including youth clinics, theme nights, alumni events, and postseason tournaments.
• Execute pregame to postgame promotional timelines and assist video board/crowd elements.

Skills

Social media management

Event management

Graphic design

Communication skills

Organizational skills

Education

Bachelor’s degree in Sports Management, Marketing, Communications, Business, or related field

Job description

CSU Stanislaus is seeking a Temporary Graduate Assistant for Marketing & Game Promotion to enhance fan experience, promote NCAA Division II programs, and drive attendance at home events. You will plan promotional campaigns, coordinate in-game entertainment, and supervise student workers while maintaining branding across campaigns.

This hourly, temporary role supports game-day operations, social media management, and collaboration with coaches and campus partners.