Go To Market Operations & Enablement Lead

Cisco; United States; Remote; USD 120,000 - 152,000; Full time

Job summary

Cisco Systems, Inc in the United States is seeking a GTM Operations & Enablement Lead within Marketing Operations to align marketer enablement, governance, and process design across campaigns and lead management.

You will own the enablement roadmap, translate standards and platform updates into clear guidance and training, and drive workflows that boost velocity and data quality. Collaboration with cross-functional teams and leadership is essential.

Qualifications

• Bachelor's degree with 7+ years of relevant experience, or Master's with 4+ years in Marketing Ops or GTM enablement.
• Experience developing and maintaining operational processes and enablement programs.
• Experience analyzing datasets to identify trends and improvements.
• Experience creating operational docs and leadership readouts.
• Experience in B2B marketing operations, including campaign execution and lead management; SFDC knowledge.

Responsibilities

• Own the operational enablement roadmap for campaign and GTM processes.
• Translate standards and platform updates into guidance, training, and repeatable workflows.
• Identify Bottlenecks across campaign execution, tagging, metadata, and lead management.
• Provide day-to-day operational and data support for team leads.
• Analyze marketing data to uncover inefficiencies and drive improvements.
• Present summaries and lead reviews, and introduce automated templates and self-service workflows.

Skills

Marketing Ops

GTM Enablement

Campaign Ops

Process Design

Marketing Data

Lead Management

Education

Bachelor's degree

Master's degree

Tools

Salesforce (SFDC)

Marketing Automation

Job description

The application window is expected to close on: 11/12/2026 Candidates in EST and CST will be prioritized.

Meet the Team Cisco's GTM Readiness & Performance team helps our global marketing organization work smarter by connecting the people, processes, and platforms marketers use to carry go-to-market work through execution.

As part of Marketing Operations, we focus on making it easier for marketers to navigate complex systems, adopt new capabilities, and run that work with clear measurement and consistent process.

The work includes campaign execution and the operational processes that support it, including tagging, metadata, and lead management.

We work closely with our Director, Operations Leads, the MOPs Change team, campaign strategists, regional marketing teams, and operational leaders to identify what's working, address what's not, and keep MOPs initiatives aligned.

Our team is collaborative, curious, and focused on practical solutions for this operational scope.

Your Impact

As the GTM Operations & Enablement Lead, you'll be the operational partner for marketer enablement and process development in this scope.

You’ll own the operational enablement roadmap, turning campaign and related go-to-market process standards, business rules, and platform updates into clear guidance, training, and repeatable workflows so marketers can adopt new capabilities and execute this work with less friction.

You’ll identify and remove bottlenecks across campaign execution, tagging, metadata, and lead management.

You’ll provide day-to-day operational and data support for team leads, including routine workflows and request triage, and you’ll resolve recurring issues and system exceptions so leads can stay focused on critical initiatives.

You’ll analyze marketing and operational data to uncover inefficiencies and partner with Marketing Operations leaders and cross-functional teams on recommendations that improve campaign velocity, efficiency, lead‑flow quality, and process compliance.

You’ll bring that work to operational reviews through clear summaries, presentations, and leadership readouts.

You’ll also introduce automated templates, validation checklists, and self‑service workflows that reduce manual effort.

Your success will be measured by how effectively you improve campaign velocity and execution within this operational scope, strengthen operational consistency and data quality, raise lead‑flow quality and process compliance, and make it easier for marketers to get this work done.

Minimum Qualifications

Bachelor's degree with 7+ years of relevant experience, or Master's degree with 4+ years of relevant experience in Marketing Operations, GTM Enablement, Campaign Operations, Process Design, Marketing Data Support, or a related field.

Experience developing, implementing, and maintaining operational processes, workflows, or enablement programs within a marketing or go‑to‑market organization.

Experience analyzing marketing or operational datasets to identify trends, evaluate process performance, and develop recommendations.

Experience creating operational documentation, process guidelines, and clear summaries, presentations, or readouts for business and leadership stakeholders.

Experience working with B2B marketing operations, including campaign execution, lead management, and performance measurement, with working knowledge of MQL/SQL lifecycles and lead handoffs.

Working knowledge of Salesforce (SFDC) or a marketing automation platform.

Ability to explain operational guidelines and business rules clearly to non‑technical marketers, and to manage recurring operational work independently.

Preferred Qualifications

Experience supporting Marketing Operations or GTM enablement within a global B2B technology organization.

Familiarity with Adobe solutions, and with both Salesforce (SFDC) and marketing automation platforms.

Understanding of campaign attribution and marketing data governance.

Experience implementing workflow automation, self‑service tools, or AI‑enabled solutions to improve operational efficiency.

Experience creating training materials for business stakeholders.

Why Cisco?

At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era - and beyond.

We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds.

These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.

Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions.

Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless.

We work as a team, collaborating with empathy to make really big things happen on a global scale.

Because our solutions are everywhere, our impact is everywhere.

We are Cisco, and our power starts with you.

Message to applicants applying to work in the U.S. and/or Canada:

The starting salary range posted for this position is $120,200.00 to $152,300.00 and reflects the projected salary range for new hires in this position in U.S. and/or Canada locations, not including incentive compensation_, equity, or benefits.

Individual pay is determined by the candidate's hiring location, market conditions, job‑related skillset, experience, qualifications, education, certifications, and/or training.

The full salary range for certain locations is listed below. For locations not listed below, the recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees are offered benefits, subject to Cisco’s plan eligibility rules, which include medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long‑term disability coverage, and basic life insurance.

Please see the Cisco careers site to discover more benefits and perks.

Employees may be eligible to receive grants of Cisco restricted stock units, which vest following continued employment with Cisco for defined periods of time.

U.S. employees are eligible for paid time away as described below, subject to Cisco’s policies:

• 10 paid holidays per full calendar year
• plus 1 floating holiday for non‑exempt employees
• 1 paid day off for employee’s birthday
• paid year‑end holiday shutdown
• and 4 paid days off for personal wellness determined by Cisco

Non‑exempt employees receive 16 days of paid vacation time per full calendar year, accrued at rate of 4.92 hours per pay period for full‑time employees.

Exempt employees participate in Cisco’s flexible vacation time off program, which has no defined limit on how much vacation time eligible employees may use (subject to availability and some business limitations).

80 hours of sick time off provided on hire date and each January 1st thereafter, and up to 80 hours of unused sick time carried forward from one calendar year to the next.

Additional paid time away may be requested to deal with critical or emergency issues for family members.

Optional 10 paid days per full calendar year to volunteer.

For non‑sales roles, employees are also eligible to earn annual bonuses subject to Cisco’s policies.

Employees on sales plans earn performance‑based incentive pay on top of their base salary, which is split between quota and non‑quota components, subject to the applicable Cisco plan.

For quota‑based incentive pay, Cisco typically pays as follows: .75% of incentive target for each 1% of revenue attainment up to 50% of quota; 1.5% of incentive target for each 1% of attainment between 50% and 75%; 1% of incentive target for each 1% of attainment between 75% and 100%; and Once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non‑quota‑based sales performance elements such as strategic sales objectives, Cisco may pay 0% up to 125% of target.

Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.

The applicable full salary ranges for this position, by specific state, are listed below:

New York City Metro Area: $145,200.00 - $212,100.00.

Non‑Metro New York state & Washington state: $129,100.00 - $188,300.00.

For quota‑based sales roles on Cisco’s sales plan, the ranges provided in this posting include base pay and sales target incentive compensation combined.

** Employees in Illinois, whether exempt or non‑exempt, will participate in a unique time off program to meet local requirements.

Cisconians power the future. We make impact as a team, innovating fast and fearlessly to create meaningful solutions on a large scale.

The depth and breadth of our technology doesn't just benefit our customers – it also means limitless opportunities for us to experiment and learn.

We understand the power each of our unique backgrounds bring when we work together.

Because of that, we have a global network of thinkers, doers, experts, and curious creators who help one another do their life’s best work.