Go-to-Market Manager, Retail Media Network

Circle K; Charlotte (NC); On-site; USD 100,000 - 160,000; Full time

Job summary

Circle K is seeking a seasoned Retail Media Pricing & Commercialization Leader in Charlotte to drive pricing strategy, rate cards, GTM plans and cross-functional execution. You will craft revenue-maximizing packaging, lead product launches, and educate sales and partner teams to enable strong performance.

The role requires 5–7 years of retail media experience, strategic thinking, and the ability to influence at all leadership levels.

Qualifications

• Bachelor’s degree in marketing, business or related field.
• 5–7 years of retail media experience including pricing strategy and sales enablement.
• Strong communication and cross-functional collaboration skills.

Responsibilities

• Own development and optimization of Retail Media pricing strategies and rate cards.
• Establish pricing frameworks across onsite, offsite, in-store, sponsorship and media products.
• Develop product packaging and bundled solutions to maximize advertiser value and revenue.
• Analyze inventory utilization, demand trends and sell-through to identify yield opportunities.
• Lead GTM planning and commercialization of new Retail Media products and partnerships.
• Define product positioning, value propositions, messaging and launch strategies.
• Partner with Product and Operations to ensure commercial readiness and launches.
• Create and maintain pitch decks, product guides, FAQs, playbooks and rate cards.
• Lead Retail Media training programs across Sales, Marketing, Operations and partner teams.
• Serve as internal Retail Media subject matter expert.
• Act as primary liaison across Sales, Product, Marketing, Analytics, Finance and Operations.
• Drive alignment on commercialization priorities, launch timelines and revenue objectives.

Skills

Pricing strategy

Sales enablement

Cross-functional leadership

Go-to-market

Communication skills

Education

Bachelor’s degree in marketing, business or related field

Job description

ESSENTIAL DUTIES

Pricing, Rate Card & Yield Strategy

• Own development and optimization of Retail Media pricing strategies and rate cards.
• Establish pricing frameworks across onsite, offsite, in-store, sponsorship and emerging media products.
• Develop product packaging and bundled solutions that maximize advertiser value and revenue growth.
• Analyze inventory utilization, demand trends and sell-through rates to identify yield optimization opportunities.
• Recommend rate card adjustments, premium inventory offerings and seasonal pricing strategies.

Go-to-Market Strategy & Commercialization

• Lead GTM planning and commercialization of new Retail Media products and partnerships.
• Define product positioning, value propositions, messaging and launch strategies.
• Partner with Product and Operations teams to ensure commercial readiness and successful launches.

Sales Enablement & Cross-Functional Education

• Create and maintain pitch decks, product guides, FAQs, playbooks and rate cards.
• Lead Retail Media training programs across Sales, Marketing, Operations and partner teams.
• Serve as internal Retail Media subject matter expert.

Cross-Functional Leadership

• Act as primary liaison across Sales, Product, Marketing, Analytics, Finance and Operations.
• Drive alignment on commercialization priorities, launch timelines, and revenue objectives.

JOB REQUIREMENTS

Bachelor’s degree in marketing, business or related field preferred. Minimum five to seven years of retail media experience, including pricing strategy and sales enablement. Must be able to adapt rapidly to changing environment, while managing multiple priorities to deliver on deadlines. Self-starter who is comfortable, building programs and defining ways or working Strong communication skills with ability to influence and partner cross-functionally with various levels of leadership.

PHYSICAL REQUIREMENTS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Complete physical activity inventory of the position includes: Work requires frequent sitting, standing, walking and use of keyboard/computer. Work requires occasional bending, reaching and lifting/moving up to 35 pounds. Work is subject to tight deadlines and interruptions can be stressful. Travel to store locations as necessary. Sit for long periods of time. Operate computer keyboard and mouse for data entry. View computer monitor Hear and speak via telephone. Reach forward and/or overhead.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Working conditions inventory of the position includes: The noise level in the work environment is usually moderate at a normal range. The lighting will include natural light from the outside as well as fluorescent lighting throughout the work areas. Work with minimum direction and periodic supervision.

JOB DESCRIPTION ACKNOWLEDGMENT

This Job Description indicates the general nature and level of work to be performed in this position and it is not intended to contain or be interpreted as a comprehensive inventory of all the duties, responsibilities, functions and qualifications required of the position. The incumbent may be asked to perform other duties and will be evaluated, in part, on performance of the tasks listed in this job description. As with all positions, the responsibilities and duties of this position may change. The Company reserves the right to revise this Job Description at any time with or without notice. This Job Description does not constitute a contract for employment and either the incumbent or the Company may terminate employment at any time, for any reason, with or without notice.

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Circle K is an Equal Opportunity Employer. The Company complies with the Americans with Disabilities Act (the ADA) and all state and local disability laws. Applicants with disabilities may be entitled to a reasonable accommodation under the terms of the ADA and certain state or local laws as long as it does not impose an undue hardship on the Company. Please inform the Company’s Human Resources Representative if you need assistance completing any forms or to otherwise participate in the application process.

Our mission at Circle K is to make people's lives a little easier every day. Our global family of 150,000 people in over 17,300 stores and 27 countries makes that possible for our millions of clients worldwide, which is why we are committed to helping them achieve their goals and grow with us. We set ourselves apart by our culture and values: in our people and their development, in serving others, what we've built and what we are striving to achieve. No matter where you come from or where you are heading in your career, there is a place for you to grow at Circle K. When you grow, we grow - together.