Go To Market Analyst

Nava Public Benefit Corp.; United States; Remote; USD 90,000 - 102,000; Full time

Benefits offered by this job

Health coverage

Disability insurance

Vacation and holidays

401(k) match

Remote-first environment

Learning opportunities

Referral bonus

Staples setup assistance

Job summary

Nava Public Benefit Corp. is seeking a Go-to-Market Analyst to join our remote-friendly team in the United States.

You will bridge Business Development, Delivery, Communications, and Solutions, driving outbound campaigns, building light automations, and using AI tools to speed research, drafting, and prototyping with clear human review. The role requires a Bachelor’s degree or equivalent and 2–4 years in GTM or RevOps in government contracting.

Qualifications

• Bachelor's degree or equivalent experience.
• 2-4 years of experience in a GTM, growth/RevOps, or business development analyst role, including direct experience in the federal, state, or local government contracting space.
• Experience designing or building workflows/light automations connecting tools or teams (e.g., Zapier, Salesforce automation).
• Ability to speak to AI-assisted work and what was changed or rejected by hand before shipping.
• Experience with outbound campaign execution and tracking (email and/or social outreach).

Responsibilities

• Map GTM-relevant processes across teams to identify breakpoints and inefficiencies.
• Design and build lightweight workflows and automations to close gaps; involve Engineering for production-grade work.
• Maintain documentation for GTM processes and tools to avoid tribal knowledge.
• Contribute in growth meetings, identify risks and opportunities.
• Review bid/no-bid memos and provide data-driven input grounded in market and campaign data.
• Tie GTM activity back to Business Development needs and outcomes.
• Manage outbound campaigns (email, LinkedIn) targeting government clients.
• Track campaign performance and report against goals.
• Keep campaign data clean and visible in Salesforce or other tools.
• Use AI tools to prototype workflows with human review at every step.

Skills

GTM experience

RevOps

Workflow design

AI judgment

Campaign execution

Time management

Communication

Collaboration

Education

Bachelor's degree or equivalent

Tools

Zapier

Salesforce automation

Light scripting

Job description

Nava is a consultancy and public benefit corporation working to make government services simple and effective. Since 2015, federal, state, and local agencies have trusted Nava to help solve highly scrutinized technology modernization challenges.

As a client services company, we guide agencies constrained by legacy systems to a future with sharp user experiences built on secure, reliable, fault-tolerant cloud infrastructure. We bill for our time, offering our expertise and problem-solving approach to help our government partners enhance their digital products and services. People are at the heart of our work, from members of the public who rely on benefit programs to government agency staff. Through human-centered design and modern engineering best practices, we help our government partners understand user needs and deliver on their missions more effectively. This focus gives everyone at Nava the opportunity to do work that is meaningful, impactful, and deeply connected to public good.

Position summary

The Go-to-Market (GTM) Analyst supports Nava's Go-to-Market function as it's being built — helping connect Business Development, Delivery, Comms, and Solutions so GTM activity moves smoothly across the organization rather than in silos. This person executes outbound campaigns and tracks their performance, designs and builds lightweight workflows and automations that close gaps between teams, and uses AI tools to speed up research, drafting, and prototyping — with clear judgment about what needs human review before it ships. They understand Business Development and Capture well enough to weigh in on pipeline decisions and connect GTM work back to what Business Development actually needs.

What you'll do

• Map how work currently moves through Nava for GTM-relevant activities (lead handoff, content requests, campaign approvals, competitive intel sharing); identifying where it breaks down
• Design and build lightweight workflows and automations (e.g., Zapier, Salesforce automation, light scripting) that close those gaps; looping in Engineering for anything requiring production-grade build
• Maintain documentation for GTM processes and tools so the function doesn't rely on tribal knowledge as the team grows
• Sit in relevant growth meetings; asking informed questions and flagging risks or gaps
• Review bid/no-bid memos and opportunity assessments; providing written input grounded in market and campaign data
• Connect GTM activity (campaigns, workflows, tooling) back to what Business Development and Delivery actually need, rather than building in isolation
• Build, launch, and manage outbound campaigns (email, LinkedIn/social) targeting prospective government clients and partners
• Set up and maintain tracking for campaign performance; reporting results against goals
• Keep campaign data clean and visible in Salesforce (and/or other relevant tools) for Business Development and leadership
• Use AI tools to prototype workflows, speed up research/drafting, and automate repetitive GTM tasks — with human review at every step
• Bring a critical eye to AI-generated output; Nava's voice is plain, direct, and specific, and this person should be able to tell polished-but-empty work from something worth shipping
• Support competitive research and keeping enablement materials current, coordinating with Delivery/Solutions rather than authoring from scratch

Required skills

• Bachelor's degree (any discipline) or equivalent experience
• 2-4 years of experience in a GTM, growth/RevOps, or business development analyst role, including direct experience in the federal, state, or local government contracting space
• Demonstrated experience designing or building workflows/light automations that connect tools or teams (e.g., Zapier, Salesforce automation, or similar) — not just executing within an existing system
• Clear judgment about AI-assisted work — able to speak to where they've used AI to speed up research, drafting, or workflow prototyping, and what they changed or rejected by hand before shipping
• Familiarity with outbound campaign execution and tracking (email and/or social outreach), and reporting on performance
• Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively
• An adaptive, empathetic, collaborative, and positive mindset
• Highly resourceful, reliable, and detail-oriented
• Excellent time management and prioritization skills, able to manage multiple priorities and deadlines effectively
• Excellent written and verbal communication skills, with the ability to present information effectively to internal and external stakeholders
• Ability to learn quickly, stay informed and deliver insightful analyses of new opportunities

Desired skills

• Previous role adjacent to marketing, GTM, growth preferred, but not required
• General experience with the government contracting space, the procurement process, and/or an understanding of federal and state agencies
• Background in IT helpful, but not required

Compensation

$90,400 - $101,700 USD

Other requirements

All roles at Nava require the following:

Legal authorization to work in the United States

Ability to meet any other requirements for government contracts for which candidates are hired

Work authorization that doesn’t require visa sponsorship, now or in the future

May be subject to a government background check or security clearance, depending on the contract

Perks working with Nava

• Health coverage — comprehensive medical, dental, and vision plans to support your overall health needs
• Insurance coverage — Nava provides disability, life, and accidental death insurance at no cost
• Time off — vacation, holidays (including Juneteenth), and floating holidays to rest and recharge
• Company holidays — enjoy 12 paid federal holidays each year on top of your regular PTO
• Annual bonus — when Nava meets its goals, eligible employees receive a performance-based annual bonus
• Parental leave — paid time off for new parents, plus weekly meals delivered to your home
• Wellness program — full platform offering physical, mental, & emotional health resources & support tools
• Virtual care — see doctors online with no copay through a virtual visit program (depending on available providers)
• Sabbatical leave — earn extended unpaid leave after continuous service for personal growth or rest
• 401(k) match — Nava matches 4% of your salary to support your retirement savings plan
• Flexible work — remote-first environment with flexibility built around your schedule and responsibilities
• Home office setup — company laptop & setup assistance provided via Staples for remote work needs
• Utility support — monthly reimbursement to help offset eligible home office utility expenses
• Learning opportunities — internal training programs and resources to help grow your professional skills
• Development opportunities — LinkedIn Learning access & an annual allowance for courses, tuition, & certs
• Referral bonus — get rewarded when you refer great people who join the Nava team
• Commuter benefits — pre-tax commuter programs to support in-office travel when applicable
• Supportive culture — A collaborative and remote-friendly team environment where people genuinely care

Location

We have fully remote options if you reside in one of the following states:

*If you are not living in one of the states listed above, unfortunately, you will not be considered for a position at this time.

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Please contact the recruiting team at [e-mail] if you would like to request any form of reasonable accommodation during the application or interviewing process.

We participate in E-Verify. Upon hire, we will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. This role requires you to work from the contiguous United States.

Nava is committed to providing equal employment opportunities without discrimination or harassment on the basis of race, gender and/or gender identity or expression, color, creed, religion, religious creed, age, national origin, ethnicity, disability, veteran or military status, sex, sexual orientation, reproductive health autonomy, pregnancy, childbirth, and medical conditions related to pregnancy or childbirth, genetic information, domestic violence victim status, marital status, citizenship status, or any other characteristic protected by law. Nava prohibits any such discrimination or harassment. This policy applies to all employees, applicants, contractors, and temporary workers of Nava.