GM, Product - Command San Francisco

Asana, Inc.; San Francisco (CA); Hybrid; USD 399,000 - 450,000; Full time

Benefits offered by this job

Mental health benefits

Career coaching & support

Inclusive family building benefits

Long-term savings or retirement plans

In-office culinary options

Job summary

Asana, Inc. in San Francisco is seeking a General Manager to own the strategy, product direction, operating model, and business outcomes for Command, Asana’s dedicated product for software development teams.

You will lead across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success to align priorities and scale the enterprise business. This cross-functional leadership role defines market strategy, drives product quality, and establishes Command as a

Qualifications

• Curiosity about AI tools and emerging technologies to enhance productivity, collaboration, or decision-making.
• Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business.
• Deep familiarity with software development workflows (planning, issue/ticket management, source control, CI/CD, release management, engineering operations).
• Experience building products for both individual practitioners and enterprise buyers.

Responsibilities

• Develop and communicate a clear strategy and roadmap for Command within Asana’s product portfolio.
• Own the business plan and operational metrics (adoption, retention, engagement, commercial expansion).
• Build and scale a customer-centric cross-functional organization across product, engineering, go-to-market, and research.
• Drive overall product quality, performance, and developer trust in partnership with Engineering and Design.
• Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams.
• Establish go-to-market positioning, packaging, and enterprise proof points to drive demand.

Skills

Cross-functional leadership

AI in workflows

Strategy and roadmap

Enterprise product experience

Job description

We are looking for a General Manager to own the strategy, product direction, operating model, and business outcomes for Command, Asana’s dedicated product for software development teams. Leading across Product, Engineering, Design, Data Science, User Research, Marketing, Sales, and Customer Success, you will align team priorities to transform technical work orchestration into a scalable enterprise business. In this cross-functional leadership role, you will define market strategy, drive product quality, and establish Command as a pivotal pillar in Asana’s broader human-agent operating system vision.

This role is based in our San Francisco office with an office-centric hybrid schedule. The standard in-office days are Monday, Tuesday, and Thursday. Most Asanas have the option to work from home on Wednesdays. Working from home on Fridays depends on the type of work you do and the teams with which you partner. If you're interviewing for this role, your recruiter will share more about the in-office requirements.

What you’ll achieve

• Develop and communicate a clear, legible strategy and roadmap for Command within Asana’s product portfolio.
• Own the business plan and operational metrics, including adoption, retention, engagement, and commercial expansion.
• Build, lead, and scale a customer-centric cross-functional organization spanning product, engineering, go-to-market, and research functions.
• Drive overall product quality, performance, and developer trust in close partnership with Engineering and Design.
• Define how AI Teammates and the Enterprise Work Graph create differentiated workflows for technical teams.
• Establish clear go-to-market positioning, packaging, and enterprise proof points to drive repeatable customer demand.

About you

• Demonstrates curiosity about AI tools and emerging technologies, with a willingness to learn and leverage them to enhance productivity, collaboration, or decision-making.
• Experience as a GM, product executive, founder, or equivalent leader with clear ownership of a product line or business.
• Deep familiarity with software development workflows, including planning, issue or ticket management, source control, code review, CI/CD, release management, or engineering operations.
• Experience building products for both individual practitioners and enterprise buyers.
• Experience taking a product from early product-market fit toward repeatable enterprise growth.
• Experience applying AI to real customer workflows, particularly where durable context, collaboration, governance, and accountability matter.
• Experience working in a multi-product platform company and navigating portfolio-level tradeoffs.
• Track record of end-to-end accountability for strategy, execution, and commercial performance of a technical product area.
• Strong product judgment with an ability to solve high-value problems for software engineers, engineering managers, and enterprise decision-makers.
• Demonstrated ability to lead and align cross-functional partners through influence across PM, Eng, Design, Data, Sales, and CS.
• Demonstrated experience developing product leaders, coaching team members, and building scalable operating systems.
• Exceptional written and verbal communication skills, capable of translating complex choices into concise executive and customer alignment.

At Asana, we're committed to building teams that include a variety of backgrounds, perspectives, and skills, as this is critical to helping us achieve our mission. If you're interested in this role and don't meet every listed requirement, we still encourage you to apply.

What we’ll offer

Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role. To ensure pay is fair and not impacted by biases, we're committed to looking at market value which is why we check ourselves and conduct a yearly pay equity audit.

For this role, the estimated base salary range is between $399,000 - $450,000. The actual base salary will vary based on various factors, including market and individual qualifications objectively assessed during the interview process. The listed range above is a guideline, and the base salary range for this role may be modified.

In addition to base salary, your compensation package may include additional components such as equity, sales incentive pay (for most sales roles), and benefits. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role

We strive to provide equitable and competitive benefits packages that support our employees worldwide and include:

• Mental health, wellness & fitness benefits
• Career coaching & support
• Inclusive family building benefits
• Long-term savings or retirement plans
• In-office culinary options to cater to your dietary preferences

These are just some of the benefits we offer, and benefits may vary based on role, country, and local regulations. If you're interviewing for this role, speak with your recruiter to learn more about the total compensation and benefits for this role
#LI-Hybrid

About us

Asana is a leading platform for human + AI collaboration. Millions of teams around the world rely on Asana to achieve their most important goals, faster. Asana has been named to Fortune's Best Workplaces for 7+ years and recognized by Fast Company, Forbes, and Gartner for excellence in workplace culture and innovation. We offer an exceptional office-centric culture while adopting the best elements of hybrid models to ensure that every one of our global team members can work together effortlessly. With 13+ offices all over the world, we are always looking for individuals who care about building technology that drives positive change in the world and a culture where everyone feels that they belong.

We believe in supporting people to do their best work and thrive. Our goal is to ensure that Asana upholds an environment where all people feel that they are respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

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