Global Social Strategy Lead

Unity; California; On-site; USD 129,000 - 190,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability insurance

Commute subsidy

Employee stock ownership

Retirement plan

Generous vacation days

Parental leave

Training & development

Job summary

Unity Global Communications is seeking a Senior Social Media Manager to lead our global social presence. You will bridge brand goals with execution, owning a unified strategy that combines organic storytelling, paid amplification, and executive communications.

You’ll manage a portfolio across platforms, design advanced paid strategies, and shape Unity’s executive voice to influence the industry landscape. This role requires strategic vision and hands-on execution at scale.

Qualifications

• 8-10 years of experience in social media strategy, communications, or digital marketing for global brands.
• Ability to navigate between ground-level execution and big-picture strategy.
• Deep knowledge of organic and paid social growth and platform algorithms.

Responsibilities

• Own prioritization, delivery, and performance of Unity's social portfolio.
• Design advanced paid/boosting frameworks to amplify key stories.
• Lead end-to-end social strategy for Unity's executive leadership.
• Collaborate across business units to align social initiatives with company projects.
• Identify bottlenecks and streamline social workflows to improve delivery.

Skills

Social strategy

Brand storytelling

Paid amplification

Executive social

Team mentorship

Job description

The opportunityThe Unity Global Communications team is seeking a Senior Social Media Manager to serve as the lead expert for our global social presence. We are looking for a seasoned strategist who can bridge the gap between high-level brand goals and sophisticated channel execution. You will support owning our social ecosystem, driving a unified strategy that integrates organic storytelling, targeted paid amplification, and specialized executive communications.

What you’ll be doing

• Strategic Portfolio & Optimization: Own the prioritization, delivery, and performance of a comprehensive social portfolio. You will apply an expert-level understanding of platform algorithms and audience behaviors to optimize content for maximum reach and engagement.
• Integrated Paid & Boosting Strategy: Serve as the subject matter expert for social performance, designing sophisticated paid/boosting frameworks to amplify Unity’s most critical stories.
• Executive Social Presence: Own the end-to-end social strategy for Unity’s executive leadership (VP level). You will act as a strategic consultant, shaping their digital voices to influence the industry landscape.
• Cross-Functional Influence: Act as a key collaborator across business units, engaging with peers and Directors to ensure social initiatives support cross-company projects.
• Operational Excellence: Identify and implement more efficient ways of achieving success, reducing complexity in our social workflows, and anticipating potential roadblocks before they impact delivery.

What we’re looking for

• Experience: 8 -10 years of experience in social media strategy, communications, or digital marketing, with a proven track record of managing complex portfolios for global brands.
• Strategic Mastery: A practitioner who navigates with ease between ground-level execution and big-picture views, ensuring both are reflected in the final output.
• Advanced Social Expertise: Deep technical knowledge of social platforms, particularly the interplay between organic content and paid growth strategies.
• Autonomous Execution: A professional who delivers high-quality work based on their own judgment, requiring only occasional refinement on the most complex projects.
• Team Development: A mentor-mindset with the ability to identify opportunities to further develop team capabilities and workstream dynamics.

You might also have

• Content Creation Capabilities: Hands-on experience in short-form video production, design, or copywriting to help prototype or refine social-first assets.
• Industry Insight: A deep understanding of the gaming, ad tech, or real-time 3D technology landscape.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

BenefitsAt Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program

Life at UnityUnity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.

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*Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors.

Gross pay salary: $129,000 USD – $190,000 USD