Global Publishing Marketing Leader

Paramount Group; New York (NY); Hybrid; USD 110,000 - 138,000; Full time

Benefits offered by this job

Generous PTO

Health benefits package

401(k) plan

Life insurance

Job summary

Paramount Global Publishing is seeking a strategic Director of Marketing to lead consumer and trade marketing for a diverse publishing portfolio. You will shape imprint positioning, collaborate across Publishing, Global Products & Experiences, and studio teams, and drive campaigns across books for children and adults.

You will build retailer programs, partner with publicity, and lead events, trade shows, and promotions to maximize reach and sales while guiding external partners and budgets.

Qualifications

• 10+ years of marketing experience.
• Proven ability to develop and execute integrated campaigns across multiple channels and audiences.
• Robust knowledge of retail marketing, audience development, brand marketing, and consumer engagement.
• Experience working with authors, creators, entertainment franchises, or other talent-driven IP.
• Experience with trade shows, conventions, events, partnerships, and experiential marketing.
• Solid strategic and creative thinker with the ability to execute at a detailed, hands-on level.
• Solid skills in communication, presentation, project management, and collaboration.
• Ability to manage multiple priorities and work across a complex organization.
• Entrepreneurial mindset and comfort working in a new and evolving business.
• Affinity for books, storytelling, entertainment, and popular culture.
• Willingness and ability to travel domestically and internationally as needed.

Responsibilities

• Develop and execute integrated consumer and trade marketing strategies for a diverse portfolio of children’s and adult titles.
• Help establish the imprint’s positioning, voice, identity, and go-to-market approach in partnership with Publishing, Global Products & Experiences, and studio teams.
• Develop title and portfolio campaigns that leverage Paramount IP and broader entertainment ecosystem to drive discovery, engagement, and sales.
• Support sales and distribution partners with retailer-facing marketing programs, presentations, materials, promotions, and other tools to drive sell-in and sell-through.
• Develop trade marketing programs for booksellers, retailers, librarians, educators, and other key industry audiences.
• Lead consumer initiatives across digital, social, influencer, partnerships, experiential, and events, in collaboration with broader marketing and publicity teams.
• Build relationships with key booksellers and develop targeted opportunities to highlight lead titles and priority publishing programs.
• Lead marketing strategy and support for trade shows, conventions, conferences, festivals, and other industry and consumer events.
• Partner with Publicity on author and press tours, media appearances, awards, reviews, and other promotional opportunities.
• Collaborate across Editorial, Creative, Publicity, Sales, Consumer Products, Franchise, and studio teams to maximize opportunities and ensure cohesive campaigns.
• Manage external agencies, vendors, authors, creators, and other partners, as well as campaign budgets, timelines, approvals, and deliverables.
• Develop campaign briefs, presentations, sell sheets, and other marketing materials; monitor performance and marketplace trends to refine strategies and identify opportunities.
• Bring new ideas and best practices from publishing, entertainment, consumer marketing, social media, and retail to the business.

Skills

Marketing strategy

Integrated campaigns

Retail marketing

Audience development

Brand marketing

Consumer engagement

IP/licensing experience

Trade shows & events

Strategic thinking

Communication & presentation

Project management

Collaboration

Multi-priority handling

Entrepreneurial mindset

Travel (domestic/international)

Affinity for books/entertainment

Job description

Paramount Global Publishing is seeking a strategic Director of Marketing to lead consumer and trade marketing for a diverse publishing portfolio. You will shape imprint positioning, collaborate across Publishing, Global Products & Experiences, and studio teams, and drive campaigns across books for children and adults.

You will build retailer programs, partner with publicity, and lead events, trade shows, and promotions to maximize reach and sales while guiding external partners and budgets.