Global Product Marketing Lead (Remote)

Social Impact Guide; Northern (KY); Hybrid; USD 143,000 - 218,000; Full time

Job summary

The Wikimedia Foundation is seeking an experienced Head of Marketing to establish and oversee a new product and integrated marketing function. This remote role supports a global audience and coordinates with external communications stakeholders to shape GTM strategy.

With 12+ years in marketing, including 5+ years in product marketing, you will lead a distributed team across time zones, oversee brand marketing, and drive performance through multichannel campaigns and data-driven insights.

Qualifications

• 12+ years of marketing experience with 5+ years in product marketing in a B2C setting.
• Experience leading multidisciplinary teams and remote, global collaboration.
• Proven ability to build product messaging and lifecycle marketing across global audiences.

Responsibilities

• Establish product marketing function and GTM processes.
• Recruit and lead product marketing and integrated marketing teams.
• Coordinate with Foundation departments for external audience engagement.
• Develop marketing metrics: audience growth, campaign impact, retention.
• Lead brand and channel marketing, including paid media and digital experiences.
• Oversee web, SEO, app store strategy.
• Set marketing tech strategy and CRM data integration.
• Manage budgets and relationships with external agencies.

Skills

Marketing leadership

Product marketing

Team management

B2C experience

Audience growth

Messaging strategy

Multichannel marketing

Campaign analytics

Marketing tech

Remote collaboration

Budget management

Agile environments

Tools

CRM systems

Analytics tools

Job description

The Wikimedia Foundation is seeking an experienced Head of Marketing to establish and oversee a new product and integrated marketing function. This remote role supports a global audience and coordinates with external communications stakeholders to shape GTM strategy.

With 12+ years in marketing, including 5+ years in product marketing, you will lead a distributed team across time zones, oversee brand marketing, and drive performance through multichannel campaigns and data-driven insights.