Global PCIG Franchise Marketing Director

Boston Scientific Corporation; Maple Grove (MN); Hybrid; USD 155,000 - 295,000; Full time

Job summary

Boston Scientific Corporation is seeking a Global Franchise Marketing Director for PCIG in Interventional Cardiology. The role leads upstream/downstream marketing, builds multi-year plans, and guides a global team to meet revenue and profitability targets.

You will partner across NBD, legal, regulatory, operations and education, drive portfolio strategy, and identify new market opportunities while fostering a diverse, high-performance culture and cross-functional alignment.

Qualifications

• Bachelor’s degree and 10 years of professional experience.
• 5 years’ experience in complex commercial program management or team leadership in med technology, pharma or biotech.
• Global marketing and product launch experience.
• Understanding of all disciplines of marketing, marketing strategy, commercial/sales process & operations.
• Outstanding interpersonal skills and ability to develop relationships at all organizational levels globally.
• Highly motivated individual with an action-oriented mindset.
• Track record of success leading cross-functionally to develop plans and tools to maximize sales potential.
• Travel 25-35% domestically and globally.

Responsibilities

• Lead all aspects of PCIG Global Marketing while also playing a key role on the cross-functional franchise leadership team.
• Play a key role on the Interventional Cardiology Leadership Team focused on all aspects of running the business (NPD, operations, sustaining, etc.).
• Develop and execute multi-year, integrated commercial plans for the PCIG franchise, ensuring alignment with divisional objectives, the Strategic Plan, and US Annual Operating Plan (AOP). Drive execution of commercial plan to obtain identified franchise revenue, profitability, and budget objectives.
• Act as a global thought leader and ambassador for the PCIG franchise internally and externally. Develop relationships with key opinion leaders across the world.
• Lead and develop a high-performing global marketing team, fostering a culture of accountability, innovation, and collaboration. Foster a diverse and inclusive team that lives the BSC core values.
• Ensure a learning mindset among team members and foster continuous improvement approach to the business, products, people and processes. Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.
• Oversee franchise global marketing plan execution.Formulate and execute annual and long-range global franchise marketing plans that achieve revenue targets, marketing objectives and program KPIs. Ensure visibility to marketing impact, success measures and metrics.
• Identify and assess opportunities in adjacent or emerging markets, including geographic expansion and new procedural pathways.
• Collaborate with Corporate Strategy and Business Development to evaluate inorganic growth opportunities, including partnerships, licensing, and acquisitions.
• Support diligence, strategic rationale, and integration planning for new business development opportunities.
• Translate market trends, competitive dynamics, and healthcare economics into actionable strategic recommendations.
• Coordinate strategies, action plans and communication across the regions as well as other marketing stakeholders to drive cross-functional alignment.
• Champion the voice of the business and customer within the Interventional Cardiology business. Translate insights into actionable requirements to inform PCIG lifecycle management, growth, sustaining, new product portfolio and new business development decisions. Prioritize market issues and opportunities and allocate organization resources accordingly (budget, people, process, etc.).
• Communicate franchise opportunities and business needs clearly and negotiate necessary functional and/or senior management resources commensurately.
• Partner with Sales, Sales Operations, and Commercial Excellence to optimize pricing, portfolio offers, and commercial effectiveness.
• Remove organizational barriers and drive decision-making by leveraging matrix relationships and capability (senior management, Sales, R&D, Ops, Clin/Reg, Regional marketing, Corporate Marketing, etc.).
• Foster and leverage relationships with key physicians, customers, societies, company partners and others to further franchise/division goals. Facilitate team's development of relationships with key opinion leaders.
• Understand future business needs and set expectations for excellence accordingly (skill set, product, or process). Drive change by establishing priorities, then developing plans defining roles and accountabilities for improvement, and metrics for evaluating success.

Skills

Program management

Team leadership

Global marketing

Product launches

Marketing strategy

Sales process knowledge

Cross-functional collaboration

Interpersonal skills

Education

Bachelor’s degree

MBA

Job description

Boston Scientific Corporation is seeking a Global Franchise Marketing Director for PCIG in Interventional Cardiology. The role leads upstream/downstream marketing, builds multi-year plans, and guides a global team to meet revenue and profitability targets.

You will partner across NBD, legal, regulatory, operations and education, drive portfolio strategy, and identify new market opportunities while fostering a diverse, high-performance culture and cross-functional alignment.