Off-Road Racing Marketing Manager

Ford-Motor-Company; Allen Park (MI); Hybrid; USD 116,000 - 218,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Prescription drug coverage

Flexible paid time off

Vehicle discount program

Tuition assistance

Employee resource groups

Job summary

Ford Racing seeks a leader to drive production off-road racing marketing strategy, showcasing Ford's capability, durability, and innovation. This role transforms competition into product validation, brand leadership, and customer inspiration.

You will develop and execute marketing strategies for major series, oversee official partnerships, and collaborate with cross-functional teams to amplify the Ford/Ford Performance Brand. Expect extensive travel and leadership responsibilities.

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 5–10 years of marketing experience.
• Proven motorsports marketing experience and driver management.
• Strong branding knowledge and marketing tactics.
• Strong presentation skills; willing to travel domestically and internationally.
• Comfortable working outdoors for extended periods; weekends/evenings.

Responsibilities

• Develop and implement marketing strategy for assigned series.
• Oversee partnerships within the off-road racing space (King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross, Ultra4).
• Coordinate cross-functional programs with Engineering, Communications, Global Markets, Licensing, Dealer Relations, Design, Product Marketing to leverage partnerships.
• Assess B2B opportunities from official partnerships in motorsports.
• Ensure program messaging is consistent across earned media, shared media, etc.
• Set program goals and monitor performance metrics.
• Manage trackside efforts and stakeholder attendees.
• Oversee agency work supporting motorsports programs.
• Represent the company at motorsports events; prepare presentations for Executive Leadership up to CEO.

Skills

Motorsports marketing

Branding principles

Presentation skills

Willing to travel

Outdoor work

Cross-functional coordination

Education

Bachelor's degree in marketing, business, or related field

Job description

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.

Racing is where our story began.

In 1901, Henry Ford climbed into a car he built himself—'Sweepstakes'—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory.

That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves.

The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry.

Our mantra: Race to win, engineer to lead.

If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter.

In this position...

• Lead Ford Racing's production off-road racing strategy by showcasing the capability, durability and innovation of vehicles customers can buy.
• The role transforms competition into product validation, brand leadership and customer inspiration.

What you'll do...

• Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement
• Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
• Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs
• Represent the company at motorsports events – trackside and non-track functions
• Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)

You'll have...

• Bachelor’s degree in marketing, business, or related field or equivalent combination of relevant education and experience.
• 5-10 year’s work experience in the field of marketing
• Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
• Thorough understanding of branding principles and marketing tactics
• Strong presentation skills
• Heavy travel will be required – domestic and international
• Comfortable working outdoors for extended periods of time
• Weekend and/or evening hours expected

Even better, you may have...

• 5+ years of work experience in motorsports, including athlete management
• Demonstrated experience within the off-roading space
• Ability to coordinate projects across multiple teams and race series
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Strong program management skills, with ability to manage multiple projects simultaneously
• Experience delivering results on-time and within budget

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder…or all of the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

This position is leadership level 6 and ranges from $115,500-$218,100.

Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid with a requirement to be onsite four or more days per week. #LI-Hybrid

#FR1 #LI-MK2