Global Marketing Strategy Lead

Roeslein-; St. Louis (MO); On-site; USD 150,000 - 230,000; Full time

Job summary

Roeslein- is seeking a Director of Global Marketing to lead the enterprise-wide marketing strategy across its portfolio and global operations. You will guide branding, communications, digital engagement, and market positioning while managing internal teams and external agencies.

The role requires senior-level expertise in strategic marketing, brand governance, and cross-functional leadership to drive growth and improve customer engagement globally.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field required; Master's degree preferred.
• 10+ years of progressive marketing experience, including leadership responsibilities within a global, multi-business unit, or matrixed organization.
• Proven success developing and executing strategic marketing, branding, communications, and customer engagement initiatives that support business growth.
• Strong knowledge of brand management, corporate communications, digital marketing, content strategy, marketing analytics, and marketing technologies.
• Demonstrated experience leading high-performing teams, managing agency relationships, and overseeing marketing budgets and investments.
• Strong business acumen with the ability to align marketing strategy with organizational objectives and influence executive-level stakeholders.
• Excellent leadership, communication, presentation, project management, and organizational skills.
• Proficiency with Microsoft Office and marketing technologies, including CRM, analytics, content management, and marketing automation platforms.

Responsibilities

• Develop and execute the enterprise-wide marketing strategy to support business growth, market expansion, customer engagement, recruiting, and brand positioning.
• Serve as the primary marketing advisor to executive leadership, providing guidance on marketing strategy, communications, market trends, and customer engagement.
• Identify market opportunities, customer insights, and competitive trends to support strategic planning and business development.
• Translate corporate objectives into measurable marketing initiatives and campaigns.
• Lead and protect the Roeslein brand across all business units, subsidiaries, industries, and global operations.
• Establish and maintain brand standards, messaging frameworks, visual identity guidelines, and communication best practices.
• Oversee corporate communications, public relations, media relations, thought leadership initiatives, and reputation management.
• Ensure consistent messaging across all internal, external, and digital communications.
• Lead and develop a matrixed marketing organization, including internal team members, industry-focused marketing resources, and external agency partners.
• Establish marketing policies, processes, performance standards, and governance practices across the organization.
• Oversee annual marketing planning, budgeting, resource allocation, and marketing investments.
• Foster collaboration, continuous improvement, and sharing of best practices across business units and marketing teams.
• Partner with company leadership to develop and implement industry-specific marketing strategies and campaigns.
• Support customer acquisition, account growth, recruiting, and business development efforts through targeted marketing initiatives.
• Provide marketing support for proposals, presentations, case studies, trade shows, conferences, sponsorships, and customer events.
• Represent the company at industry events, professional associations, and networking opportunities as appropriate.
• Direct digital marketing efforts, including website management, content strategy, social media, email marketing, search optimization, online advertising, and marketing automation.
• Establish key performance indicators (KPIs), reporting standards, and dashboards to measure marketing effectiveness and return on investment.
• Analyze campaign performance, customer engagement, lead generation activities, and market data to drive continuous improvement.
• Present marketing performance, strategic insights, and recommendations to executive leadership.
• Manage relationships with external agencies, consultants, media partners, and service providers.
• Negotiate contracts, budgets, scopes of work, and performance expectations.
• Evaluate vendor effectiveness and identify tools, technologies, and partnerships that enhance marketing capabilities.

Skills

Marketing leadership

Brand management

Digital marketing

Analytics

Education

Bachelor's degree in Marketing/Business

Master's degree preferred

Tools

CRM

Marketing automation

Content management

Analytics tools

Job description

Roeslein- is seeking a Director of Global Marketing to lead the enterprise-wide marketing strategy across its portfolio and global operations. You will guide branding, communications, digital engagement, and market positioning while managing internal teams and external agencies.

The role requires senior-level expertise in strategic marketing, brand governance, and cross-functional leadership to drive growth and improve customer engagement globally.