Global Marketing Sr Analyst
Graphic Packaging International
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Benefits offered by this job
Job summary
Graphic Packaging International in Atlanta, GA seeks a Global Marketing Senior Analyst to support the beverage and machinery business with sales enablement, direct customer outreach and brand-building strategies. You will lead segment and market strategies, develop content and sales materials, train sales teams, plan events and provide data intelligence as needed.
This role also supports ABM activities to protect and grow GPI's market share, aligning with business, financial and operational
Qualifications
- 3-5 years of marketing experience
- 3-5 years of market research, data analysis and/or product marketing
- 3-5 years of experience with a CPG, Beverage, ECOM or Packaging company
- 3-5 years of experience in marketing data solutions, including sales support and vendor management
- Bachelor’s degree in marketing, data analytics or related field
- Strong PowerPoint and Excel capabilities
- Experience with lead generation tools and CRM systems like Salesforce.com and SAP
- Ability to work with teams through complex projects in cross-functional environments
- Proven project management skills to manage multiple projects and deadlines
- Highly developed analytical skills for extracting insights from data
- Proven self-starter with results orientation
- Experience with Salesforce.com, SAP and BI databases
- Strong verbal and written communication across all levels
- Execution of Global Beverage ABM and content delivery
- Knowledge of Salesforce and Pardot a plus
Responsibilities
- Lead sales enablement strategies and content creation
- Analyze market data to determine growth potential for packaging solutions
- Create presentations and communications tools
- Maintain competitive assessments and profiles of players and products
- Lead ABM marketing activities with sales teams
- Plan and execute customer events and present as SME
- Support sales with market trend insights
- Champion SharePoint, Highspot and other marketing tools
- Perform other duties as assigned
Skills
Education
Tools
Job description
At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities.
At Graphic Packaging International, we produce the paper cup that held your coffee this morning, the basket that transported those bottles of craft beer you enjoyed last weekend, and the microwave tray that heated your gourmet meal last night. We’re one of the largest manufacturers of paperboard and paper-based packaging for some of the world’s most recognized brands of food, beverage, foodservice, household, personal care and pet products. Headquartered in Atlanta, Georgia, we are collaborative, diverse, innovative individuals who create inspired packaging while giving back to our communities.
With over 25,000 employees working in more than 130 locations worldwide, we strive to be environmentally responsible in our industry and in the communities where we operate. We are committed to workplace diversity and offer compensation and benefits programs that are among the industry’s best to reward the talented people who make our company successful.
If this sounds like something you would like to be a part of, we’d love to hear from you.
A World of Difference. Made Possible.
The Global Marketing Sr. Analyst will be based in the Atlanta, GA facility and will be responsible for supporting the beverage and machinery business with sales enablement, direct customer outreach and brand building strategies and tactics. Some of these include leading the segment and market strategies, creation of diverse content and sales materials, training and developing sales teams, planning and executing customer events, and providing data intelligence when needed. This role will also support the development and execution of ABM activities with the intention of protecting and growing market share for GPI. This person will understand and align with GPI business, cultural, financial and operational objectives as he/she executes their role.
- JOB FUNCTIONS: Job functions include, but are not limited to the following:
- Leads and delivers sales enablement strategies such as content creation, content audits, sales training, and more
- Identifies, analyzes and maintains market data and intelligence to determine growth potential for packaging solutions with both current and potential customers.
- Builds presentations and communications tools to deliver and communicate this information
- Builds and maintains on-going competitive assessments (players, activities, threats, implications) and profiles/positions of converters, board suppliers and products.
- Leads various Account Based Marketing (ABM) marketing activities in conjunction with the sales and business developments teams
- Supports planning and execution of customer events, including presenting as subject matter expert as needed
- Supports sales teams with information as needed regarding market trends, packaging trends, thought leadership, and more.
- Champion of SharePoint, Highspot and other tools for the marketing team.
- Other duties as assigned.
- 3-5 years of marketing experience; required
- 3-5 years of experience in market research, data analysis and/or product marketing; preferred
- 3-5 years of experience with a CPG, Beverage, ECOM or Packaging company; preferred.
- 3-5 years of experience in marketing data solutions, including sales support and vendor management; preferred.
- Bachelor’s degree is required in marketing, data analytics or a related field
- Demonstrated strong Power Point and Excel capabilities: required
- Demonstrated ability to utilize market intelligence and data from a variety of sources to identify market trends, understand implications and present them as business opportunities.
- Demonstrated experience with lead generation tools and integration with CRM systems, Salesforce.com, SAP and other BI databases
- Ability to work with teams through complex projects; as working in team based, cross-functional and cross business environments are essential for success in this role.
- Proven project management skills to be able to manage multiple projects and meet deadlines on a continuous basis.
- Highly developed analytical skills for extracting implications out of raw data and presenting clear and concise key findings to drive business impact.
- Ability to interpret technical instructions and deal with several abstract and concrete variables.
- Proven self-starter with strong results oriented background requiring limited oversight.
- Advanced proficiency in Microsoft Office (Primarily PowerPoint & Excel) with aptitude for other software and/or technologies to solve business problems.
- Experience with lead generation tools and integration with CRM systems with a working knowledge of other programs like: Salesforce.com, SAP and other BI databases.
- Strong verbal and written communication skills with the ability to effectively communicate across all levels of an organization.
- Execution of Global Beverage Account Based Marketing and sales enablement tactics such as conception, creation and delivery of the content such as customized newsletters, emails, decks, training sessions, and others.
- Knowledge of marketing tools such as SalesForce and Pardot a plus.
BA degree or related work experience required in lieu of degree.
The candidate must be able to perform the essential functions of the position satisfactorily, with or without a reasonable accommodation. Graphic Packaging retains the right to change or assign other duties to this position.
- Business Acumen
- Curiosity
- Interpersonal Skills
- Influence Skills
- Self-Starter
- Negotiation Skills
- Organization Skills
- Results Oriented
$80,300.00 - $107,100.00
- Competitive Pay
- 401(k) w/employer matching
- Health & Welfare Benefits
- Medical, dental, vision, and prescription drug coverage
- Short and Long-Term Disability
- Life Insurance
- Accidental Death & Dismemberment (AD&D) Insurance
- Flexible Spending and Health Savings Accounts
- Various Voluntary benefits
- Adoption Assistance Program
- Employee Discount Programs
- Employee Assistance Program
- Tuition Assistance Program
- Paid Time Off + paid company holidays each year
Applications accepted on an ongoing basis and there is no deadline.
Graphic Packaging is an equal opportunity employer and abides by all applicable federal, state provincial and local laws with respect to the recruitment and hiring process. We are committed to an inclusive, barrier-free recruitment and hiring process free from discrimination or harassment based upon race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Should you require an accommodation for a disability, please contact your Human Resources representative or email accommodations@graphicpkg.com.
We value partnerships and maintain a strict process for engaging external agencies. Due to compliance requirements, we do not accept unsolicited resumes. Agencies must be fully onboarded and have an active, executed agreement in place with Graphic Packaging to submit candidates for open positions. Any unsolicited resumes will be considered the property of Graphic Packaging, and no recruitment fees will be owed.
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