Global Marketing Manager, Endourology

BD Mexico; Covington (GA); On-site; USD 110,000 - 150,000; Full time

Job summary

BD is seeking a Global Marketing Manager to lead a high-impact Endourology portfolio within the Urological and Critical Care division. This role will manage disposable products and capital equipment, driving upcoming launches and optimizing the portfolio to deliver growth.

You will lead multi-channel campaigns, collaborate with sales and functions, and translate insights into strategies that meet unmet market needs. Travel up to 25% is required as part of this global role.

Qualifications

• Bachelor’s degree required.
• 3+ years marketing or commercial life sciences experience.
• Experience leading global product launches.
• Ability to travel up to 25%.

Responsibilities

• Develop and execute bold commercial strategies to achieve revenue and profitability targets, including launching new products, revitalizing existing solutions, optimizing pricing, and expanding promotional channels.
• Collaborate closely with sales and other functional leaders to capitalize on commercial opportunities.
• Enhance customer experience through improved demand/supply planning, responsive support, and proactive issue resolution.
• Lead the development of multi-channel marketing campaigns with compelling value propositions grounded in customer insights and clinical evidence.
• Translate market and customer insights into actionable strategies that address unmet market needs and accelerate portfolio growth.
• Build and manage relationships with key opinion leaders and strategic vendors, overseeing scope, timelines, and deliverables.
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

Skills

Strategic leadership

Cross-functional collaboration

Product launches

Market analysis

Negotiation & influence

Travel readiness

Education

Bachelor's degree

Job description

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

About this role

As a Global Marketing Manager, you will lead a high-impact portfolio central to the future growth of the Endourology Platform within the Urological and Critical Care division. This role is responsible for both disposable products and capital equipment management, driving multiple imminent product launches and managing an existing premiere portfolio.

Key Responsibilities

• Develop and execute bold commercial strategies to achieve revenue and profitability targets, including launching new products, revitalizing existing solutions, optimizing pricing, and expanding promotional channels.
• Collaborate closely with sales and other functional leaders to capitalize on commercial opportunities.
• Enhance customer experience through improved demand/supply planning, responsive support, and proactive issue resolution.
• Lead the development of multi-channel marketing campaigns, crafting compelling value propositions grounded in customer insights and clinical evidence.
• Translate market and customer insights into actionable strategies that address unmet market needs and accelerate portfolio growth.
• Build and manage relationships with key opinion leaders and strategic vendors, overseeing scope, timelines, and deliverables.
• Adhere to all company policies, procedures and business ethics codes and ensures that they are communicated and implemented within the team.

About You

To succeed in this role, you must be a strategic leader with a growth mindset, capable of navigating complexity and inspiring cross‑functional teams.

Required Experience and Education

• Bachelor’s degree
• At least 3 years of progressive marketing or commercial experience in the life sciences
• Leadership presence with the ability to influence, negotiate, and align stakeholders through clear communication and organizational awareness
• Strong interpersonal and influencing skills; able to build trust across diverse teams and stakeholders
• Strategic thinker with a track record of translating vision into actionable marketing plans that deliver results
• Proven success in leading global product launches and cross‑functional initiatives
• Ability to travel 25%

Preferred Experience

• Master’s Degree
• Operating room experience
• Prior experience in Urology/Endourology field
• Pharmaceutical or med device sales experience

At BD, we prioritize on‑site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

USA GA - Covington BMD

Becton, Dickinson and Company is an Equal Opportunity/Affirmative Action Employer. We do not unlawfully discriminate on the basis of race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, or any other protected status.