Global Marketing Director - Gomekli/Ezmekly

EMD Serono, Inc.; Boston (MA); Hybrid; USD 187,000 - 280,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Retirement contributions

Perquisites

Job summary

EMD Serono, Inc. is seeking a Global Marketing Director – NF1-PN to shape and execute the global brand strategy for a Rare Tumor therapy.

You will lead cross-functional teams to translate complex clinical insights into credible brand narratives for healthcare professionals and stakeholders worldwide, across international markets. You will partner with the Global Brand Lead and others to drive launch and lifecycle performance, interact with regulatory, access, and medical teams, and manage

Qualifications

• 10+ years of commercial experience in pharmaceutical/biotech industry.
• At least 5 years of global or local oncology marketing experience; rare disease is a plus.

Responsibilities

• Develop and evolve the global brand strategy, including positioning and messaging.
• Translate strategy into actionable toolkits for regional/local execution.
• Lead global congress strategy and provide guidance to regional planning.
• Build deep scientific understanding of disease area and competitive landscape.
• Collaborate with Medical Affairs, Market Access, HEOR, Regulatory, and Commercial Operations.

Skills

Global brand leadership

Brand strategy

Stakeholder management

Cross-functional leadership

Communication

Education

Bachelor’s degree

MBA

Job description

Work Your Magic with us! Start your next chapter and join EMD Serono.

Ready to explore, break barriers, and discover more? We know you’ve got big plans – so do we! Our colleagues across the globe love innovating with science and technology to enrich people’s lives with our solutions in Healthcare, Life Science, and Electronics. Together, we dream big and are passionate about caring for our rich mix of people, customers, patients, and planet. That’s why we are always looking for curious minds that see themselves imagining the unimaginable with us.

United As One for Patients, our purpose in Healthcare is to help create, improve and prolong lives. We develop medicines, intelligent devices and innovative technologies in therapeutic areas such as Oncology, Neurology and Fertility. Our teams work together across 6 continents with passion and relentless curiosity in order to help patients at every stage of life. Joining our Healthcare team is becoming part of a diverse, inclusive and flexible working culture, presenting great opportunities for personal development and career advancement across the globe.

This role does not offer sponsorship for work authorization. External applicants must be eligible to work in the US.

Your Role

Bringing a new therapy to patients with Rare Tumors requires more than scientific excellence — it demands bold, globally coordinated brand leadership. As Global Marketing Director – NF1-PN, you will be at the heart of shaping and executing the global brand strategy for a Rare Tumor brand, driving its successful launch and long-term lifecycle performance across international markets. Working in close partnership with the Global Brand Lead and with the Global Marketing Director (Pediatric Focus), jointly owning the overall global brand strategy, positioning, and messaging framework, while taking the lead on translating that strategy for the adult NF1-PN patient population. Together with a broad cross-functional team, you will translate complex scientific and clinical insights into compelling, credible brand narratives that resonate with healthcare professionals and stakeholders worldwide. Your work will directly influence how this therapy is positioned, communicated, and adopted across markets — making a tangible difference for patients and the teams that serve them.

In This Pivotal Role, You Will

• Partner closely with the Global Brand Lead to develop and evolve the global brand strategy, including brand positioning, messaging frameworks, digital engagement platforms, and campaign architecture.
• Translate global brand strategy into actionable toolkits — such as messaging guides, launch playbooks, and best practice libraries — to enable effective regional and local execution.
• Ensure effective two-way knowledge transfer between global and local teams, disseminating global strategy while integrating local insights and on-the-ground perspectives.
• Lead and oversee global congress strategy and execution, and provide strategic guidance to regional and local congress planning.
• Develop a deep scientific understanding of the disease area, mechanism of action, clinical data, and competitive landscape to shape compelling and credible brand narratives.
• Provide strategic input and leadership within the Global Brand Team and broader cross-functional governance structures.
• Collaborate with cross-functional partners including Medical Affairs, Market Access, HEOR, Commercial Operations, and Regulatory Affairs to ensure aligned and compliant execution.
• Proactively identify strategic opportunities, design initiatives to address them, and drive excellence in implementation.
• Manage agencies, vendors, and project budgets to deliver high-quality, timely outputs.

Who You Are

• Bachelor’s degree or equivalent; an advanced degree such as an MBA or a postgraduate qualification in life sciences, business, or a related field is strongly preferred.
• 10 or more years of commercial experience in the pharmaceutical or biotechnology industry, including at least 5 years of global or local oncology marketing experience; experience in rare disease is a strong advantage.

Preferred

• You have a proven track record in product launch and in-line brand management; prior experience in a sales or field-facing role is an advantage.
• You demonstrate a deep scientific curiosity and the ability to translate complex clinical and medical data into clear, compelling brand narratives for diverse audiences.
• You have a strong record of influencing senior stakeholders and cross-functional teams, both with and without direct authority, in a global and matrixed environment.
• You are a skilled communicator and collaborator, able to build trust and alignment across functions, geographies, and organizational levels.
• You are highly organized, results-oriented, and able to manage multiple priorities with a strong sense of urgency in a remote or hybrid work environment.
• You are willing and able to travel occasionally, including overnight stays, as required by business needs.
• English fluent, additional languages are a plus.

Pay Range for this position:

$186,500-279,700

The offer range represents the anticipated low and high end of the base pay compensation for this position. The actual compensation offered will be determined by factors such as location, level of experience, education, skills, and other job-related factors. Position may be eligible for sales or performance-based bonuses. Benefits offered by the Company include health insurance, paid time off (PTO), retirement contributions, and other perquisites.

What we offer:

We are curious minds that come from a broad range of backgrounds, perspectives, and life experiences. We believe that this variety drives excellence and innovation, strengthening our ability to lead in science and technology. We are committed to creating access and opportunities for all to develop and grow at your own pace. Join us in building a culture of inclusion and belonging that impacts millions and empowers everyone to work their magic and champion human progress!