Global Manager - Digital, CRM & AI

Sazerac; Louisville (KY); Remote; USD 93,000 - 140,000; Full time

Benefits offered by this job

Medical, dental, vision

401K

Paid time off

Remote-friendly

Job summary

Sazerac is seeking a Global Manager - Digital, CRM & AI Strategy to drive the evolution of its direct-to-consumer approach across Digital, CRM and AI-enabled content. You will translate strategy into integrated roadmaps for a multi-brand portfolio in the US and priority global markets.

You will develop frameworks across e-commerce, CRM, SEO, and AI-enabled content, lead CRM lifecycle initiatives, and promote best practices across the organization to improve speed, scale, and customer value.

Qualifications

• Bachelor's degree in Marketing, Economics, or a related field, or equivalent demonstrable experience.
• Minimum 6 years' experience in digital marketing with progression from execution to strategy and leadership.
• Excellent stakeholder management and presentation skills with senior leadership experience.
• Comfortable operating in a matrixed, global organization across multiple brands and functions.
• Proven experience developing integrated digital strategies across e-commerce, paid media, SEO/AEI, CRM and content.
• Experience developing CRM strategies including lifecycle management, segmentation, personalization and automation.
• Experience with AI applications in digital marketing including AI-assisted content production and workflow automation.
• Experience with CRM platforms such as Klaviyo or Salesforce and first-party data tactics.

Responsibilities

• Develop integrated digital frameworks across DTC workstreams including e-commerce, SEO/AIO, content, CRM and UX.
• Integrate digital approaches with Homeplaces and physical branded experiences.
• Develop CRM activities to improve customer acquisition, engagement, retention and lifetime value.
• Ensure CRM initiatives are integrated with broader digital, media and content approaches.
• Lead the adoption of AI across DTC content production, improving speed, quality, scale, and efficiency.
• Promote best practices in digital marketing, CRM and AI across the organization.

Skills

Digital marketing leadership

Stakeholder management

AI in marketing

CRM strategies

Klaviyo or Salesforce

Shopify experience

Analytics and data

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Salesforce

Google Analytics 4

Google Search Console

Brightedge

Shopify

WordPress

Job description

Sazerac Company Overview

Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the United States and around the world. Since the 2000s, Sazerac has averaged double digit growth every year! Sazerac Company produces and markets the most award-winning bourbons and whiskeys in the world, including Buffalo Trace, Pappy Van Winkle, Eagle Rare, Blanton’s, and Sazerac Rye. Additionally, Sazerac owns many popular brands across a range of spirits, including Fireball, Southern Comfort, Seagram’s V.O., Myers’s, Goldschläger, Parrot Bay, 99 Brand, and Platinum Vodka.

We’re proud of our award-winning culture and distilleries. Our Louisville office has been named one of the “Best Places to Work in Kentucky” four times, and our Buffalo Trace Distillery has earned the title of “world’s most award-winning distillery” through the dedication of our craftsmen for well over 200 years. Whether you’re a recent graduate or an experienced professional, Sazerac provides extraordinary opportunities for growth with competitive salaries and benefits in an exciting, entrepreneurial industry.

Job Description/Responsibilities

As the Global Manager - Digital, CRM & AI Strategy, you will support the evolution and execution of Sazerac's global direct to consumer approach across Digital, CRM and AI-enabled content production and automation, as well as its integration with Sazerac Homeplaces and physical branded experiences. This role translates strategic priorities into integrated digital, CRM, Content and AI roadmaps, ensuring scalable execution, measurable business impact, and continuous optimization across a multi-brand portfolio in the US and priority Global markets.

What You’ll Do:

• Develop integrated digital frameworks and methods across DTC workstreams including e-commerce, SEO/AIO, content, CRM and UX.
• Integrate Digital Approaches with Homeplaces and physical Branded Experiences.
• Develop CRM activities that improve customer acquisition, engagement, retention and lifetime value across the DTC ecosystem.
• Ensure CRM initiatives are integrated with broader digital, media and content approach.
• Lead the adoption of AI across DTC content production, identifying opportunities to improve speed, quality, scale and operational efficiency.
• Contribute to internal capability building by promoting best practice across digital marketing, CRM and AI across the organization.

Qualifications/Requirements

Required:

• Bachelors degree in Marketing, Economics, or a related field, or equivalent demonstrable experience
• Minimum 6 years' experience in digital marketing with demonstrable strong progression from execution into strategic thinking and leadership.
• Excellent stakeholder management and presentation skills, with experience engaging senior managers and director level leadership.
• Comfortable operating in a matrixed, global organization across multiple brands and functions.
• Proven experience developing integrated digital strategies and tactics across e-commerce, paid media, SEO/AEI, CRM, and content within a multi-brand environment.
• Experience developing CRM strategies and plans including customer lifecycle management, segmentation, personalization and marketing automation.
• Experience with AI applications across digital marketing, including ai search optimization (AEO), AI-assisted content production and workflow automation in brand and consumer discovery.
• Experience with CRM platforms such as Klaviyo or Salesforce, consumer data platforms (CDPS), first-party data tactics and audience management.
• Strong analytical capability with experience translating complex performance data into strategic recommendations.
• Platform experience including Shopify, WordPress, Google analytics 4, Google search console, Brightedge (or equivalent), CRM platforms and major paid media platforms.

Culture and Benefits:

Sazerac offers a comprehensive compensation and benefits package that includes medical, dental, vision, 401K, paid time off, and more. These benefits may vary depending on location and work type. Learn more about how we support our employees here.

The annual salary range for this role is $93,000 - $140,000. Final compensation will be based on relevant experience, qualifications, geographic location, and internal pay equity considerations.

Sazerac is committed to equality of opportunity without regard to race, color, religion, national or ethnic origin, veteran status, age, gender, gender identity or expression, sexual orientation, genetic information, physical or mental disability or any other legally protected status.

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