Global Events Lead: Strategy, Execution & ROI

ShipStation Global; Dallas (TX); Hybrid; USD 120,000 - 180,000; Full time

Job summary

ShipStation Global is seeking a Sr. Manager, Events to lead the development and execution of our events strategy, overseeing a high-velocity calendar and collaborating with Sales, Product, and cross-functional marketing teams.

This role focuses on driving demand, pipeline growth, and revenue through a mix of owned events, trade shows, and webinars. The ideal candidate has a proven track record of creating customer-centric experiences, strong leadership, and exceptional program management.

Qualifications

• Proven track record of executing events that generate demand, build pipeline, and deliver measurable business impact.
• Experience managing a high-volume events calendar, balancing trade shows, owned events, and webinars.
• Strong ability to collaborate with sales, product, and cross-functional marketing teams to align event strategy with business objectives.
• Experience managing event budgets and optimizing spend for maximum ROI.
• Strong leadership skills, with experience building and managing teams.
• Excellent project management skills with the ability to oversee multiple events simultaneously.
• Data-driven mindset, with experience tracking event performance and making informed optimizations.

Responsibilities

• Develop & Own the Events Strategy: Work with the Sr Dir of Marketing, Events and Campaigns to build a scalable events strategy that aligns with ShipStation Global business goals, ensuring a mix of owned, industry, and digital events.
• Lead End-to-End Event Execution: Oversee the planning, logistics, and execution of all events, ensuring seamless delivery.
• Optimize Trade Show Presence: Select the right trade shows and maximize ShipStation Global investment by optimizing booth presence, sponsorships, and lead generation strategies.
• Execute High-Impact Owned Events: Manage aspects of ShipStation Global's user conference and other company-hosted events, ensuring strong engagement and ROI.
• Webinar Strategy & Execution: Support and improve ShipStation Global's webinar program to enhance customer education and lead nurturing.
• Drive Pipeline & Event ROI: Work closely with sales and marketing teams to ensure events generate leads, accelerate deals, and contribute to revenue growth.
• Data-Driven Decision Making: Measure event success through KPIs, attendee engagement, and pipeline impact, using insights to optimize future events.
• Stakeholder Communication: Present event performance, insights, and recommendations to leadership and key stakeholders.

Skills

Event strategy

Team leadership

Budget management

Cross-functional collaboration

Vendor negotiation

Project management

Data analysis

CRM platforms

Marketing automation

SaaS knowledge

Tools

Swoogo

Mobly

HubSpot

Salesforce

Microsoft Office

Job description

ShipStation Global is seeking a Sr. Manager, Events to lead the development and execution of our events strategy, overseeing a high-velocity calendar and collaborating with Sales, Product, and cross-functional marketing teams.

This role focuses on driving demand, pipeline growth, and revenue through a mix of owned events, trade shows, and webinars. The ideal candidate has a proven track record of creating customer-centric experiences, strong leadership, and exceptional program management.