Global Director, Product Management & Downstream Marketing

Meridian Bioscience Inc.; United States; Vor Ort; USD 180.000 - 240.000; Vollzeit

Zusammenfassung

Meridian Bioscience Inc. seeks a Director, Global Marketing and Product Management to lead a high-performing Product Management and Downstream Marketing organization, driving portfolio strategy, commercialization, and business growth across the Life Science portfolio.

This role partners with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to align customer needs with market opportunities and objectives. 25% travel expected.

Qualifikationen

• Bachelor’s degree required; MBA or advanced degree strongly preferred.
• 10+ years of progressive experience in product management and downstream marketing within life sciences, diagnostics, biotech, or adjacent regulated markets.
• Proven people leader with experience managing teams in product management and/or downstream marketing.
• Demonstrated success owning product commercialization, go-to-market execution, and lifecycle performance.
• Strong experience using digital marketing and demand generation to drive measurable commercial outcomes.
• Ability to simplify complex technical offerings into compelling, differentiated customer value.
• Data-driven mindset with a bias for action and accountability.
• Travel: 25%.

Aufgaben

• Lead portfolio strategy, product lifecycle management, and go-to-market execution.
• Define and execute portfolio and commercialization strategies that drive revenue growth and profitability.
• Own product lifecycle management, including roadmap development, commercialization, portfolio optimization, and end-of-life decisions.
• Lead Voice of Customer initiatives to identify unmet customer needs and market opportunities.
• Translate customer, market, and competitive insights into product investments and growth opportunities.
• Monitor portfolio performance and implement actions to achieve business objectives.
• Lead product positioning, value proposition development, market segmentation, and go-to-market strategies.
• Partner with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to ensure successful product launches and market adoption.
• Develop pricing strategies and commercial programs that maximize customer value and business performance.
• Develop and execute annual operating plans, strategic initiatives, and long-term growth objectives.
• Drive digital marketing, lead generation, and demand creation initiatives to increase awareness, engagement, and pipeline growth.
• Leverage data, analytics, and customer insights to optimize campaign effectiveness and ROI.
• Partner with Commercial teams to accelerate customer acquisition and market penetration.
• Evaluate and implement emerging digital marketing tools and capabilities to enhance performance.

Kenntnisse

Leadership

Data-driven mindset

Cross-functional collaboration

Strategic thinking

Digital marketing

Ausbildung

Bachelor's degree

MBA or advanced degree

Tools

CRM

Marketing automation

Performance analytics platforms

Jobbeschreibung

Meridian Bioscience Inc. seeks a Director, Global Marketing and Product Management to lead a high-performing Product Management and Downstream Marketing organization, driving portfolio strategy, commercialization, and business growth across the Life Science portfolio.

This role partners with Commercial, R&D, Operations, Quality, Regulatory, and Customer Experience teams to align customer needs with market opportunities and objectives. 25% travel expected.