Global Digital Marketing Manager
SPX Technologies
Get more replies from employers
Send a job-specific resume in minutes.
Benefits offered by this job
Job summary
SPX Technologies in Franklin, TN is seeking a Global Digital Marketing Manager to lead strategy, governance, optimization, and performance of the Aids to Navigation digital ecosystem across global brands, websites, and channels.
You will create a unified, scalable digital marketing approach across global AtoN brands, websites, campaign channels, analytics, and lead generation programs while partnering closely with marketing, sales, product management, IT, corporate digital teams, and external
Qualifications
- 5–7 years of experience in digital marketing, website management, SEO, marketing operations, demand generation, or a related discipline.
- Demonstrated experience leading website redesign, migration, consolidation, or optimization projects.
Responsibilities
- Develop and execute a unified digital marketing strategy across AtoN brands, verticals, and regions to support awareness, engagement, lead generation, and revenue growth.
- Own the governance and optimization of the AtoN website portfolio, including brand sites, regional sites, campaign landing pages, and future consolidated digital platforms.
- Establish website standards for content ownership, user experience, SEO, accessibility, analytics, lead capture, brand consistency, and ongoing maintenance.
- Improve the digital customer journey by simplifying navigation, strengthening calls to action, improving product and solution findability, and supporting buyer needs across key AtoN markets.
- Support integration of new acquisitions, brands, products, or regions into the AtoN digital ecosystem.
- Lead website redesign, consolidation, migration, and enhancement projects in partnership with internal stakeholders, IT, corporate digital teams, and external agencies.
- Manage website content updates, page optimization, campaign landing pages, and digital publishing workflows in collaboration with marketing managers and content owners.
- Partner with sales and marketing stakeholders to create digital lead generation pathways, including forms, calls to action, landing pages, nurture campaigns, and conversion tracking.
- Support marketing automation and CRM integration by ensuring website forms, lead capture points, campaign tracking, and nurture workflows align with sales and business development processes.
- Manage external vendors and agencies supporting website development, SEO, SEM, analytics, UX, content migration, hosting, and digital performance.
- Translate business needs into digital requirements, scopes of work, project timelines, testing plans, launch plans, and post-launch optimization priorities.
- Analytics, SEO, Performance Measurement, and Digital Governance
- Own SEO strategy and website optimization, including keyword research, on-page and technical SEO, content optimization, metadata, internal linking, Core Web Vitals, page speed, mobile experience, site health, and ongoing search performance monitoring.
- Manage digital analytics and performance tracking frameworks, including GA4, Google Tag Manager, Google Search Console, CRM reporting, and related tools to measure website performance, campaign effectiveness, lead quality, and conversion outcomes.
- Build dashboards and performance reporting to track website traffic, engagement, lead quality, campaign attribution, CRM performance, conversion rates, SEO performance, and ROI.
- Coordinate paid search, paid social, email, SEO, and campaign tracking efforts to ensure consistent UTM use, campaign measurement, and performance optimization.
- Serve as the primary AtoN global marketing representative for corporate digital initiatives, platform decisions, analytics standards, and enterprise digital governance.
- Stay current on B2B digital marketing best practices, industrial marketing trends, SEO changes, marketing automation, analytics, and user experience standards.
Skills
Education
Tools
Job description
Building the people that build the world.
With platforms in HVAC and Detection and Measurement, SPX Technologies builds innovative solutions that enable a safer, more efficient, sustainable world. Through our RiSE talent development framework, we Reach, Identify, Strengthen, and Engage our employees to support them in their continued development. We’re a global company of problem solvers, collaborators, and innovators, and our businesses build solutions that impact the world.
As part of Cooling’s Engineered Air Movement group, TAMCO is an innovative manufacturer of high-end, superior quality dampers and air control products that serve commercial, industrial, and institutional markets. With its high attention to detail for products that are durable, maintenance free, energy efficient, and unparalleled in performance, companies rely on TAMCO to provide comfort and mission critical and industrial cooling solutions.
SPX is a diverse team of unique individuals who all make an impact. As the Global Digital Marketing Manager, you will lead the strategy, governance, optimization, and performance of the Aids to Navigation digital ecosystem. You will create a unified, scalable digital marketing approach across global AtoN brands, websites, campaign channels, analytics, and lead generation programs while partnering closely with marketing, sales, product management, IT, corporate digital teams, and external agencies to support business growth and improve customer experience.
While each day brings new opportunities at SPX, your core responsibilities will be:
- Digital Strategy, Website Governance, and Customer Experience
- Develop and execute a unified digital marketing strategy across AtoN brands, verticals, and regions to support awareness, engagement, lead generation, and revenue growth.
- Own the governance and optimization of the AtoN website portfolio, including brand sites, regional sites, campaign landing pages, and future consolidated digital platforms.
- Establish website standards for content ownership, user experience, SEO, accessibility, analytics, lead capture, brand consistency, and ongoing maintenance.
- Improve the digital customer journey by simplifying navigation, strengthening calls to action, improving product and solution findability, and supporting buyer needs across key AtoN markets.
- Support integration of new acquisitions, brands, products, or regions into the AtoN digital ecosystem.
- Digital Execution, Projects, and Campaign Enablement
- Lead website redesign, consolidation, migration, and enhancement projects in partnership with internal stakeholders, IT, corporate digital teams, and external agencies.
- Manage website content updates, page optimization, campaign landing pages, and digital publishing workflows in collaboration with marketing managers and content owners.
- Partner with sales and marketing stakeholders to create digital lead generation pathways, including forms, calls to action, landing pages, nurture campaigns, and conversion tracking.
- Support marketing automation and CRM integration by ensuring website forms, lead capture points, campaign tracking, and nurture workflows align with sales and business development processes.
- Manage external vendors and agencies supporting website development, SEO, SEM, analytics, UX, content migration, hosting, and digital performance.
- Translate business needs into digital requirements, scopes of work, project timelines, testing plans, launch plans, and post-launch optimization priorities.
- Analytics, SEO, Performance Measurement, and Digital Governance
- Own SEO strategy and website optimization, including keyword research, on-page and technical SEO, content optimization, metadata, internal linking, Core Web Vitals, page speed, mobile experience, site health, and ongoing search performance monitoring.
- Manage digital analytics and performance tracking frameworks, including GA4, Google Tag Manager, Google Search Console, CRM reporting, and related tools to measure website performance, campaign effectiveness, lead quality, and conversion outcomes.
- Build dashboards and performance reporting to track website traffic, engagement, lead quality, campaign attribution, CRM performance, conversion rates, SEO performance, and ROI.
- Coordinate paid search, paid social, email, SEO, and campaign tracking efforts to ensure consistent UTM use, campaign measurement, and performance optimization.
- Serve as the primary AtoN global marketing representative for corporate digital initiatives, platform decisions, analytics standards, and enterprise digital governance.
- Stay current on B2B digital marketing best practices, industrial marketing trends, SEO changes, marketing automation, analytics, and user experience standards.
We each bring something to the table, and we are looking for someone who has:
- 5–7 years of experience in digital marketing, website management, SEO, marketing operations, demand generation, or a related discipline.
- Demonstrated experience leading website redesign, migration, consolidation, or optimization projects.
- Experience managing corporate, global B2B, industrial, manufacturing, or multi-brand websites strongly preferred.
- Experience with WordPress or similar content management systems, SEO strategy and technical optimization, digital analytics tools such as GA4, Google Tag Manager, Google Search Console or Ahrefs, and CRM/marketing automation platforms such as Salesforce, HubSpot, Marketo, or similar systems.
- Ability to translate business strategy into practical digital marketing plans, website roadmaps, requirements, scopes of work, execution plans, and measurable outcomes.
- Strong analytical mindset with the ability to interpret data, identify insights, develop dashboards, and recommend action based on performance results.
- Ability to manage cross-functional stakeholders and external agencies with clarity, accountability, and follow-through.
- Strong attention to detail in digital content, user experience, reporting, campaign tracking, and brand consistency.
- Bachelor’s degree in marketing, digital marketing, communications, business, information systems, or a related field required.
- Relevant certifications in SEO, analytics, marketing automation, content management systems, or digital marketing platforms are preferred.
- Hybrid role based in Franklin, TN, with an expectation to work onsite four days per week.
- Collaborates with global teams and external partners, including occasional meetings outside standard business hours to support teams across time zones.
Our culture is at the center of what we do and, more importantly, who we are. Our core values set a standard for how we manage ourselves, and our Leadership Model sets the standard for how we engage with each other. Whether you are an individual contributor or you lead a large team, each of us leads at SPX.
We know that the well‑being of our employees is integral. Our benefits include:
- Competitive and performance-based compensation packages and bonus plans
- Educational assistance, leadership development programs, and recognition programs
SPX is an Equal Opportunity Employer. All candidates will be evaluated on the basis of their qualifications for the job in question. We do not base our employment decisions on an applicant’s race, color, religion, age, gender or sex, national origin, ancestry, marital status, sexual orientation, gender identity or any other protected ground. We are committed to an inclusive, barrier‑free recruitment and selection processes. We are pleased to accommodate individual needs in accordance with the Accessibility for Ontarians with the Disabilites Ace, 2005. Should you require accommodation at any time, please advise Human Resources or our Talent Acquisition Team.
- For use by Ontario employers with 25 or more employees, for positions with expected compensation of $200,000 CAD /year or less.
The expected compensation for this position is between $[lowest amount] and $[highest amount] per year. This range reflects the anticipated compensation for the role, based on factors such as qualifications, experience and market conditions.
This job posting is for an existing position that is currently vacant.
We use automated tools, including artificial intelligence, to support the screening and evaluation of applicants for this role.
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
