Global Digital Content & Commerce Strategy Director

AMOREPACIFIC US, INC; New York (NY); Hybrid; USD 120,000 - 160,000; Full time

Job summary

AMOREPACIFIC US, INC is seeking a Director, Global Digital Creative Strategy to drive the digital marketing strategy for Laneige, a leading skincare brand. This role involves defining campaigns that perform in digital environments, leading a team, and collaborating with global markets.

Key responsibilities include developing global digital-first campaign strategies, overseeing e-commerce content strategy, and ensuring alignment with regional priorities. The position requires at least 8–10 years of relevant experience and offers a hybrid work model based in Los Angeles.

Qualifications

• 8–10+ years in digital marketing, content strategy, or creative strategy.
• Proven ability to develop scalable global digital campaigns.
• Strong communicator and presenter.

Responsibilities

• Lead the development of global digital-first campaign strategies.
• Own the strategic approach to digital discoverability.
• Develop content strategies for marketplaces that convert.

Skills

Digital marketing

Content strategy

E-commerce expertise

SEO knowledge

Team leadership

Job description

AMOREPACIFIC US, INC is seeking a Director, Global Digital Creative Strategy to drive the digital marketing strategy for Laneige, a leading skincare brand. This role involves defining campaigns that perform in digital environments, leading a team, and collaborating with global markets.

Key responsibilities include developing global digital-first campaign strategies, overseeing e-commerce content strategy, and ensuring alignment with regional priorities. The position requires at least 8–10 years of relevant experience and offers a hybrid work model based in Los Angeles.