Global Commercialization Lead, SMA

Biogen, Inc.; Cambridge (MA); On-site; USD 234,000 - 322,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Fitness reimbursement

Disability insurance

Vacation 15 days + shutdown period

12 holidays + 3 personal days

Paid sick leave (80 hours)

Job summary

Biogen in the United States seeks a Global Commercialization Lead for SMA to shape the global strategy and lead the Global Marketing team, maximizing brand value and revenue potential across regions.

You will guide short-term brand plans, contribute to lifecycle decisions, and ensure alignment with regional affiliates, clinicians, policy stakeholders, and access teams to optimize asset value from Phase2 through launch.

Qualifications

• 15+ years of experience in the pharma/biotech industry.
• Direct affiliate in-market experience required; 5 years ex-US experience required.
• Proven experience in biotech product launches.
• Strong P&L experience preferred.
• Therapeutic areas experience in rare diseases, transplant, neuro, and immunology.

Responsibilities

• Develop and lead the global commercialization strategy across multiple regions.
• Own the short-term brand plan, focusing on revenue maximization and supporting annual revenue targets.
• Lead the Global Marketing team in delivering campaigns, messages, and marketing initiatives.
• Provide commercial input to long-term strategic decisions, including lifecycle management and asset value maximization.
• Partner with regions and affiliates to deliver on country-specific needs and optimize the asset value.
• Conduct competitive workshops and market assessments to inform strategic decisions.
• Engage with external stakeholders such as clinicians, policy stakeholders, and advocacy groups.
• Drive cross-functional alignment and collaboration across marketing, medical, and market access teams.
• Ensure launch planning, readiness, and execution are effectively managed.

Skills

Strategic leadership

Cross-functional collaboration

Market access insight

Global commercialization

Executive communication

Education

Bachelor's in business or life sciences

MBA/PhD preferred

Job description

About This Role:

As the Global Commercialization Lead for SMA, you will play a pivotal role in shaping the commercialization strategy for this key therapeutic area within the Global Product Strategy and Commercialization team. This position entails developing a robust global commercialization strategy and leading the Global Marketing team to maximize brand value and achieve revenue targets. Your responsibilities will include guiding the short‑term brand plans and contributing to long‑term lifecycle management decisions, ensuring asset value maximization from Phase2 through launch. You will partner with regional and global affiliates, ensuring alignment and execution of market strategies. This role is integral to driving cross‑functional collaboration and engagement with external stakeholders to support the business's strategic goals.

What You’ll Do:

• Develop and lead the global commercialization strategy across multiple regions.
• Own the short‑term brand plan, focusing on revenue maximization and supporting annual revenue targets.
• Lead the Global Marketing team in delivering campaigns, messages, and marketing initiatives.
• Provide commercial input to long‑term strategic decisions, including lifecycle management and asset value maximization.
• Partner with regions and affiliates to deliver on country‑specific needs and optimize the asset value.
• Conduct competitive workshops and market assessments to inform strategic decisions.
• Engage with external stakeholders such as clinicians, policy stakeholders, and advocacy groups.
• Drive cross‑functional alignment and collaboration across marketing, medical, and market access teams.
• Ensure launch planning, readiness, and execution are effectively managed.
• Operate within a Product Development & Commercialization model.

Who You Are:

You are a strategic thinker with a deep understanding of global commercialization in the biotech or pharma industry. Your ability to lead and inspire cross‑functional teams is matched by your expertise in navigating complex alliances and competitive landscapes. You thrive in a matrix environment, influencing without direct authority and driving alignment across diverse teams. Your strong communication skills and insights‑driven approach enable you to craft cohesive strategies that address global and regional market dynamics effectively.

Required Skills:

• Bachelor’s degree in business, life sciences, or related discipline.
• 15+ years of experience in the pharma/biotech industry.
• Direct affiliate in‑market experience required; 5 years ex-US experience required.
• Proven experience in biotech product launches.
• Strong P&L experience preferred.
• Therapeutic area experience in rare diseases, transplant, neuro, and immunology.

Preferred Skills:

• Advanced degree such as MBA, MSc, or PhD.
• Experience with strategic financial trajectory planning.
• Background in engaging with external partners and stakeholders.

Job Level:

Management

Additional Information

The base compensation range for this role is: $234,000.00-$321,750.00 Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity. Regular employees are eligible to receive both short term and long‐term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.

In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well‑being; including, but not limited to:

• Medical, Dental, Vision, & Life insurances
• Fitness & Wellness programs including a fitness reimbursement
• Short- and Long-Term Disability insurance
• A minimum of 15 days of paid vacation and an additional end‑of‑year shutdown time off (Dec26-Dec31)
• Up to 12 company paid holidays + 3 paid days off for Personal Significance
• 80 hours of sick time per calendar year
• Paid Maternity and Parental Leave benefit
• 401(k) program participation with company matched contributions
• Employee stock purchase plan
• Tuition reimbursement of up to $10,000 per calendar year
• Employee Resource Groups participation

Why Biogen?

We are a global team with a commitment to excellence, and a pioneering spirit. As a mid‑sized biotechnology company, we provide the stability and resources of a well‑established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life‑changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives. At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.

All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law.

Biogen is an E‑Verify Employer in the United States.