Global Brand Insights & Measurement Leader

Abbott; Illinois; On-site; USD 99,300 - 198,700; Full time

Benefits offered by this job

Free medical coverage

Retirement savings plan with high employer contribution

Tuition reimbursement and education benefits

Job summary

Abbott is seeking a Brand Insights Manager in Illinois to enhance the global brand through deep consumer insights and market trends. The role involves leading brand tracking programs and analyzing performance to connect insights with business outcomes.

The ideal candidate will have 7+ years in brand insights, excellent communication skills, and a Bachelor’s degree in a relevant field. Abbott offers competitive pay, a supportive work environment, and diverse career opportunities.

Qualifications

• 7+ years of experience in brand insights, market research, or brand strategy.
• Proven ability to connect insights to business outcomes.
• Experience leading brand tracking programs.

Responsibilities

• Lead global brand tracking programs and analyze brand performance trends.
• Define and evolve brand health KPIs aligned to strategy.
• Translate insights into strategic recommendations for brand performance.

Skills

Brand insights

Market research

Brand strategy

Qualitative research methodologies

Quantitative research methodologies

Cross-functional collaboration

Excellent communication skills

Education

Bachelor's degree in Marketing, Business, Psychology, or related field

Job description

Abbott is seeking a Brand Insights Manager in Illinois to enhance the global brand through deep consumer insights and market trends. The role involves leading brand tracking programs and analyzing performance to connect insights with business outcomes.

The ideal candidate will have 7+ years in brand insights, excellent communication skills, and a Bachelor’s degree in a relevant field. Abbott offers competitive pay, a supportive work environment, and diverse career opportunities.