Global Brand Experience Lead

Bill & Melinda Gates Foundation; Seattle (WA); On-site; USD 213,000 - 330,000; Full time

Job summary

The Deputy Director, Global Brand Experience at the Bill & Melinda Gates Foundation leads brand strategy, creative direction, and storytelling across global audiences. The role chairs a multidisciplinary studio to craft cohesive public-facing experiences that reflect the foundation’s mission and values.

Responsibilities include shaping visual identity, governance, and production across campaigns, exhibitions, and digital experiences, while leveraging audience insights to drive trust and

Qualifications

• 12+ years leading brand, creative, and design within global nonprofits, media companies, agencies, or mission-driven organizations.
• Experience supervising multidisciplinary creative teams across brand strategy, visual design, storytelling, and production.
• Strong governance of brand systems and design across digital, physical, and experiential platforms.

Responsibilities

• Establish a compelling creative vision for the Foundation's brand across all audience touchpoints.
• Provide executive creative direction across campaigns, storytelling, digital experiences, and exhibitions.
• Lead a multidisciplinary studio delivering world-class creative work and scalable assets.
• Develop and govern the Foundation's visual identity, systems, and brand architecture.
• Oversee production of creative content across video, photography, editorial, and interactive media.
• Lead brand experiences and public engagement across physical and digital channels.
• Apply audience insights and performance data to refine creative strategy and engagement.

Skills

Brand leadership

Creative direction

Storytelling

Audience insights

Team leadership

Job description

The Deputy Director, Global Brand Experience at the Bill & Melinda Gates Foundation leads brand strategy, creative direction, and storytelling across global audiences. The role chairs a multidisciplinary studio to craft cohesive public-facing experiences that reflect the foundation’s mission and values.

Responsibilities include shaping visual identity, governance, and production across campaigns, exhibitions, and digital experiences, while leveraging audience insights to drive trust and