Global Brand Communications Lead

Jobtailor; Bridgewater (MA); On-site; USD 110,000 - 170,000; Full time

Job summary

Jobtailor is seeking an experienced marketing leader to translate global US brand strategies into actionable plans for international markets. The role collaborates with US teams on big ideas, deploys campaigns internationally, and ensures local relevance and consistency across markets.

You will define go-to-market and channel strategies with distribution managers, drive high-quality execution, and support geographic expansion with data-driven decisions.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Product Development, or related field.
• MBA is preferred but not required.
• Strong business analytics skills.
• 5+ years of proven marketing leadership in FMCG/Healthcare brands.
• In-market international experience with holistic brand building, focusing on ATL, BTL and digital marketing.
• Excellent communication skills, creativity, organization, and the ability to influence without authority.
• Proficiency in English.

Responsibilities

• Translate global/US brand strategies into actionable campaign plans for international markets
• Partner with US teams on Big Ideas and campaigns, driving deployment across international markets while ensuring consistency and local relevance
• Define and guide go-to-market and channel strategies in partnership with Distribution Managers
• Ensure high-quality execution standards across markets
• Conduct fact-based assessments to support geographical expansion and define how to win in international markets
• Collaborate with Innovation (I&R) and Portfolio teams to ensure strong pipeline alignment for international markets
• Support distributor partners during brand launches, guiding development of local marketing plans
• Strengthen existing distributor strategies to align with global initiatives in conjunction with distributor managers
• Ensure execution excellence by reviewing campaign deployment, gathering feedback, and driving improvements
• Coordinate campaign timelines across markets
• Track and monitor brand performance across international markets

Skills

Marketing leadership

International marketing

Brand building

Digital marketing

Social media marketing

eCommerce

Project management

Stakeholder management

Communication

English proficiency

Analytics

Sales & category management

Education

Bachelor's degree in Marketing

MBA preferred

Related field acceptable

Job description

Jobtailor is seeking an experienced marketing leader to translate global US brand strategies into actionable plans for international markets. The role collaborates with US teams on big ideas, deploys campaigns internationally, and ensures local relevance and consistency across markets.

You will define go-to-market and channel strategies with distribution managers, drive high-quality execution, and support geographic expansion with data-driven decisions.