Global Brand & Campaigns Creative Director

GEOTAB; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Geotab, a global leader in IoT and connected transportation, is seeking a Creative Director to serve as the visionary leader and steward of the company's worldwide visual brand identity system. You will shape strategy for campaigns, launches, and flagship events, and guide the internal Creative Services team to deliver consistent excellence.

You will collaborate with stakeholders, the Global Marketing organization, agencies, and freelancers, with a strong emphasis on brand governance, budgeting,

Qualifications

• 15+ years of experience in graphic design, comprehensive brand identity development, and brand stewardship across agency-side and in-house environments.
• 8+ years of leadership experience managing, mentoring, and coaching multi-disciplinary creative teams.

Responsibilities

• Establish and govern the global visual brand identity system, including style guides, assets, and standards for marketing and sales touchpoints.
• Direct the creative strategy and execution for major global campaigns, product launches, and growth initiatives.
• Lead the visual design and production for high-profile assets related to flagship events and global industry events.
• Serve as the principal creative consultant and brand systems expert for internal stakeholders.
• Optimize production workflows to ensure efficiency, scalability, and high-quality delivery with in-house and vendor resources.
• Manage and optimize the Creative Solutions annual budget.
• Oversee contracts, budgets, and quality with external agencies and freelance partners.
• Develop and implement measurement and value framework to improve functional performance.
• Direct, coach, and mentor the Creative Services team to align with Geotab's strategic initiatives.

Skills

Creative direction

Brand stewardship

Leadership

Graphic design

Job description

Geotab, a global leader in IoT and connected transportation, is seeking a Creative Director to serve as the visionary leader and steward of the company's worldwide visual brand identity system. You will shape strategy for campaigns, launches, and flagship events, and guide the internal Creative Services team to deliver consistent excellence.

You will collaborate with stakeholders, the Global Marketing organization, agencies, and freelancers, with a strong emphasis on brand governance, budgeting,