Gift Card Marketing

Ulta Beauty; Bolingbrook (IL); On-site; USD 88,000 - 115,000; Full time

Benefits offered by this job

Health benefits

Paid time off

Dental & Vision

Job summary

Ulta Beauty is seeking a Gift Card Marketing Manager to lead B2B gift card strategy, campaigns, and partnerships. You will collaborate with internal teams and external partners to drive sales and program growth across the B2B channel.

The role requires expert relationship management, strong communication, and a data-driven approach to optimize marketing opportunities and promotions. This is a full-time position with competitive benefits.

Qualifications

• Bachelor’s degree required.
• 5+ years in marketing or prepaid payments.
• 1+ year in B2B prepaid field.
• Strong communication and project management skills.
• Ability to analyze data and provide recommendations.

Responsibilities

• Lead B2B Gift Card marketing strategy and campaigns.
• Develop a comprehensive gift card program plan with internal and external partners.
• Execute marketing campaigns and promotional offers.
• Bridge B2B and B2C efforts to grow gift card awareness and sales.
• Collaborate with Store Ops, Finance, and other partners to drive program growth.
• Represent Ulta at industry events and conferences.

Skills

Relationship management

Strategic marketing

Campaign planning

Cross-functional collaboration

Education

Bachelor’s degree

Job description

Overview

Experience

the possibilities of our progressive, omnichannel approach to beauty retail. At Ulta Beauty, our Marketing team is applying the latest technologies to personalize the buying experience of true beauty enthusiasts—in ways that surprise and delight. Building love and loyalty, one communication, one experience, one brilliant idea at a time. We represent the perfect blend of strategy and creativity. Of tactics and analytics. To make Ulta Beauty a brand guests will advocate for. Growing share of heart. Delivering with disciplined consistency. Whether your deepest passion is for design or content, strategy or data, or some combination of all things marketing, Ulta Beauty will provide significant latitude to explore your talents and passions, with opportunities to stretch and deepen, to grow and build. Truly, the possibilities are beautiful.

THE IMPACT YOU CAN HAVE

As a Gift Card Marketing Manager, you will serve as a critical member of a team focused on developing a best-in-class program, a holistic marketing plan and driving sales growth. In partnership with our internal and external partners, you will be responsible for applying overarching business and brand needs into addressable marketing opportunities across the B2B channel and the Gift Card program. You will manage the strategy and execution of Gift Card marketing and B2B program efforts.

YOU'LL ACCOMPLISH THESE GOALS BY:

• Executes and manages key strategic projects driving B2B Gift Card strategy working on projects and key initiatives to drive sales, trips, and awareness.
• Create a marketing plan for the Ulta Beauty Gift Card program which leverages internal teams, as well as incorporates resources from our clients/vendors.
• Execute and manage marketing campaigns and promotional offers.
• Implement strategies that will bridge the gap between B2B and B2C, driving sales and increasing awareness of the Ulta Beauty gift card program.
• Build relationships and collaborate extensively with peers and leadership, internal partners (Store Operations, Finance, etc.), contractors and external partners to drive program growth.
• Work with clients to ensure continued business through new outreach initiatives.
• Serve as a B2B program and Gift Card marketing subject matter expert and work collaboratively with cross-functional partners.
• Analyze new business opportunities and provide recommendations based on insights and data.
• Drive Test & Learn initiatives with partners to grow business, as well as find efficiencies.
• Execute operational activities, find efficiencies, and improve processes to enhance program operational effectiveness.
• Assist the Sr. Manager of Gift Card on strategic initiatives and day to day operations as required.
• Represent Ulta at industry events and conferences.

DESIRED CHARACTERISTICS:

• Expert-level relationship management skills with the ability to build cross-functional partnerships.
• Prior experience in a sales-driven culture with accountability for delivering on financial objectives.
• Ability to think creatively and strategically to deliver engaging campaigns and communications.
• Ability to work independently and within a cross-functional team.
• Ability to partner internally and externally to build consensus and deliver results.
• Ability to take data and/or insights to make business recommendations and act.
• Subject matter expertise in B2B gift card required.
• Subject matter expertise in marketing required.

The Essentials Of Success

• Bachelor’s degree required
• 5+ years of experience in marketing or pre-paid payments field required.
• 1+ year of experience in B2B prepaid field.
• Excellent communication skills, both written and verbal; comfortable presenting to all levels of leadership.
• Strong project / time management skills and ability to prioritize independently to solve problems in a timely manner.
• Results driven and team player.
• A high level of accountability and strong attention to detail.
• Demonstrated strong work ethic and self-motivation.
• Attention to detail and sense of urgency.
• Strong financial acumen; experience with P&L and budget management.

The pay range for this position is $88,200.00 - $115,000.00 / Year with the opportunity for eligible associates to earn additional compensation pursuant to the Company’s bonus plan. Exact pay will be based on factors including, but not limited to relevant education, qualifications, certifications, experience, level, shift, geographic location, and business and organizational needs. Full-time positions are eligible for paid time off, health, dental, vision, life and disability benefits. Part-time positions are eligible for dental, vision, life, and disability benefits. For additional information concerning our benefits, visit our Benefits and Career Development page: https://learn.bswift.com/ulta

About

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services. We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.