Gibney Dance: Marketing Coordinator

Dance; New York (NY); On-site; USD 28,000 - 40,000; Part time

Benefits offered by this job

401K Retirement Plan

Staff Space Grants

Free dance classes

Mental health resources

Job summary

Gina Gibney Dance, Inc. is seeking a Marketing Coordinator to implement and report on digital and print marketing strategies, coordinating with the Table 7 Strategy Team and external designers.

This on-site role at 280 Broadway, NYC involves 28 hours per week, 5–6 hours daily, with occasional nights and weekends, and reports to the Senior Director of Strategic Advancement and Communications. The position is non-exempt/part-time with a $25/hour pay rate.

Qualifications

• Two years of marketing or communications experience.
• Knowledge of performing arts and dance preferred.
• Experience with social media, email campaigns, and content calendars.

Responsibilities

• Execute a strategic marketing calendar with notes and action items.
• Lead on deadlines and deliverables with teams and staff.
• Create and post content across social media, email, and digital signage.

Skills

Marketing experience

Social media management

Content writing

Photography & video

Design sense

Attention to detail

Collaboration

Tools

WordPress

Mailchimp

Canva

Adobe Creative Suite

Google Analytics

Job description

Company: Gina Gibney Dance, Inc.
Location: New York, NY
Compensation: $25/hour 28 hours a week

GINA GIBNEY DANCE, INC.

MARKETING COORDINATOR

Gibney’s mission is to tap into the vast potential of movement, creativity, and performance to effect social change and personal transformation. Gibney’s vision is to bring together communities working at the intersection of art and social justice to build momentum and catalyze action beyond the studio and stage.

Gibney is a dance company, a performing arts hub, and a social action incubator located in New York City. Our artistically acclaimed and socially active Company of Artistic Associates performs works by renowned and rising contemporary choreographers. Gibney’s Community initiatives use art to prevent and move beyond violence 365 days a year. We are the steward of two beautiful locations comprising a vibrant performing arts Center. Through expansive programming, we push boundaries, address pressing issues, lift voices, and mobilize the power of movement to transform lives and, in turn, change the world.

Gibney embodies ...

• Respect – we are considerate, thoughtful, and act with integrity.
• Advocacy – we are supportive, principled, and catalytic.
• Responsibility – we are collaborative, responsive, and dedicated to sustainable change.
• Action – we are resourceful, proactive, enterprising, and resilient.
• Equity – we are inclusive and committed to justice, anti-racism, anti-oppression, and diversity.

These values are intrinsic to Gibney and guide how we work and interact with our core communities.

POSITION OVERVIEW

Position Title: Marketing Coordinator
Pay Rate: $25/hour
Reporting Structure: This position reports directly to the Senior Director of Strategic Advancement and Communications (SDSAC).
Location: This is an on-site 280 Broadway, NYC position.
Core Hours: 28 hours per week to be scheduled between Monday-Friday 10am-4pm (working 5-6 hours daily Monday-Friday). This position further requires occasional nights and weekends work.
Job Classification: Non-Exempt / Part-time

Position Summary: The Marketing Coordinator (MC), reporting directly to the Senior Director of Strategic Advancement and Communications (SDASC) and coordinating closely with the Table 7 Strategy Team and external designers, will be a key implementor of Gibney’s marketing initiatives across all aspects of the organization. The MC is responsible for implementing and reporting on digital and print marketing strategies, creating and sharing print and digital content that promotes Gibney’s mission, programs, and annual campaigns, and supporting design and website projects.

RESPONSIBILITIES

DIGITAL MARKETING [60% Time]

• Works alongside the SDSAC and Table 7 Strategy team to execute a strategic marketing calendar, including taking notes at recurring marketing meetings, documenting action items, and updating content calendars in coordination with the Table 7 Strategy team.
• Tracks marketing calendar deadlines and leads the advancement of marketing deliverables to meet project timelines, in coordination with the SDSAC, Table 7 Strategy team, and Gibney program directors and staff.
• Collaborates to generate engaging and strategic content across multiple channels, including social media, email, and digital signage, upholding Gibney’s voice and brand.
• Coordinates with external designers to assist with the delivery of branded assets.
• Captures photo & video content on-site at rehearsals, classes, events, performances, and other Gibney activities.
• Drafts, schedules, and posts content on Gibney’s social media feeds.
• Drafts, schedules, and monitors emails via Mailchimp promoting organizational initiatives and updates.
• Maintains updated digital mailing lists, segments, and tags within Mailchimp.
• Collaborates with the SDSAC to carry out updates and maintenance on Gibney’s WordPress website.
• Monitor social media trends, recommending opportunities for Gibney to participate.
• Engage with Gibney’s online community by monitoring comments/messages, mentions, tags, and relevant conversations.
• Collaborates with the Table 7 Strategy team on paid advertising campaigns.
• Works with the SDSAC and the Table 7 Strategy team to analyze the efficacy of digital marketing campaigns through weekly reporting.
• Organize and maintain shared digital files, archiving Gibney’s media photos, videos, and branded assets.

DESIGN & PRINT MARKETING [40% Time]

• In coordination with external designers, create flyers, postcards, posters, signage, and other promotional materials, adhering to brand guidelines.
• Designs and prints programs for in-person performances, studio showings, and events.
• Coordinates with external designers and/or assists with the creation and design of certain marketing and fundraising materials, including but not limited to Gibney’s Annual Report, Annual Appeal, and Gala.
• Tracks marketing calendar deadlines and leads the advancement of marketing deliverables to meet project timelines.
• Oversee coordination of external printing projects with approved vendors.

OTHER

Gibney is a growing organization, and employees are often called upon to perform other duties that are essential to accomplish organizational goals and meet important deadlines. This kind of work should only be disseminated by the direct supervisor of that staff member and include relocating their original work for that time frame.

NONPROFIT EMPLOYMENT CONSIDERATION

Gibney is a mission-based nonprofit performing arts organization. Working in this sector can be personally rewarding with intrinsic benefits and distinct opportunities for growth. However, the compensation will never match that of the private sector or more highly resourced art forms. Candidates for employment are advised to carefully consider their decision to work in this field before seeking or accepting employment at Gibney.

QUALIFICATIONS

• Two years relevant experience in a marketing or communications role.
• Knowledge of the performing arts field with a strong interest in dance.
• Experience managing social media business accounts, email marketing campaigns, and content calendars.
• Proficiency in photography, video capture, production, and editing for marketing and promotional content.
• Proficient with Microsoft Office, Mailchimp, Canva and Adobe Creative Suite programs (InDesign, Illustrator, Acrobat, Adobe Premiere).
• Interest in digital trends, social media best practices, data analysis, and design.
• Detail-oriented and precise in written communication and design.
• Exceptional and compelling writing and visual storytelling skills.
• Ability to work collaboratively, adhere to deadlines, and prioritize a large volume of tasks.
• Experience with WordPress, Facebook/Instagram Advertising, Google Analytics, and/or Patron Manager or other CRM platforms a plus.

EQUAL OPPORTUNITY STATEMENT

Gibney provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type because of race, color, religion, sex, sexual orientation, gender identity or expression, the status of being transgender, age, national origin, marital status, citizenship or veteran status, disability, or any other characteristic protected by law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

COMPENSATION & BENEFITS

The hourly rate for this 28 hour/week part-time position is $25.

Currently, Gibney offers part-time employees a benefits package including:

• Access to a 401K Retirement Plan.
• An unlimited number of Staff Space Grants from 8:00-10:00am EST on weekdays and/or up to 12 hours a month of$10/hour Staff Subsidized Rental at all other times, pending availability.
• Access to unlimited, free dance classes at Gibney.
• Access to select racial equity trainings, professional development opportunities, and
  mental health resources.