Gerente de Marca Senior para CPG en México

Placements24; United States; Remoto; USD 65.000 - 119.000; Tempo pieno

Vantaggi offerti da questo lavoro

Performance bonuses

Health insurance

Retirement plans

Career development opportunities

Descrizione del lavoro

Placements24 is assisting a leading multinational FMCG company in Mexico City to recruit a Senior Brand Manager. You will oversee one key brand, drive strategy, and manage P&L in a dynamic market, coordinating across Sales, R&D, Supply Chain, and Finance to ensure successful launches and sustained growth.

The role requires 7–10 years of experience in brand management, strong market insight for Mexico, and fluency in Spanish and English.

Competenze

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• 7–10 years of progressive brand management experience in the CPG industry in Mexico.
• Strong track record of developing winning brand strategies driving growth.
• Fluency in Spanish and English; willingness to reside in Mexico City.

Mansioni

• Developing and implementing comprehensive annual brand plans, including marketing strategies, promotional activities, and digital campaigns.
• Managing the brand's P&L, ensuring sales targets, profitability, and market share objectives are met.
• Conducting in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
• Leading cross-functional teams (Sales, R&D, Supply Chain, Finance) to ensure successful product launches and ongoing brand support.
• Overseeing the development of all marketing communications, including advertising, digital content, public relations, and point-of-sale materials.
• Managing agency relationships (advertising, media, digital) to ensure effective execution of marketing plans.
• Monitoring brand performance metrics and adjusting strategies as needed to optimize results.
• Identifying and evaluating new product development opportunities and line extensions.
• Mentoring and developing junior members of the marketing team.

Conoscenze

Brand management

P&L management

Go-to-market strategy

Leadership

Market analysis

Cross-functional collaboration

Agency management

Digital marketing

Formazione

Bachelor's degree in Marketing or Business Administration

MBA preferred

Descrizione del lavoro

About the Role

Our client, a leading multinational corporation in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an experienced and strategic Gerente de Marca Senior to oversee one of its key brands in the Mexican market. This pivotal role is based in the bustling capital, Mexico City , and requires a dynamic leader with a proven track record in brand management, P&L responsibility, and go-to-market strategy development within the CPG industry. You will be responsible for driving brand growth, market share, and profitability by developing and executing innovative marketing plans. This position demands a deep understanding of the Mexican consumer landscape, competitive analysis, and cross-functional collaboration. If you are a visionary marketer ready to make a significant impact on a well-established brand in Mexico City , this is an exceptional opportunity.

Key Responsibilities

• Developing and implementing comprehensive annual brand plans, including marketing strategies, promotional activities, and digital campaigns.
• Managing the brand's P&L, ensuring sales targets, profitability, and market share objectives are met.
• Conducting in-depth market analysis, consumer research, and competitive intelligence to identify growth opportunities and potential threats.
• Leading cross-functional teams (Sales, R&D, Supply Chain, Finance) to ensure successful product launches and ongoing brand support.
• Overseeing the development of all marketing communications, including advertising, digital content, public relations, and point-of-sale materials.
• Managing agency relationships (advertising, media, digital) to ensure effective execution of marketing plans.
• Monitoring brand performance metrics and adjusting strategies as needed to optimize results.
• Identifying and evaluating new product development opportunities and line extensions.
• Mentoring and developing junior members of the marketing team.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7-10 years of progressive experience in brand management within the CPG industry in Mexico.
• Demonstrated success in developing and executing winning brand strategies that have driven significant growth.
• Strong understanding of consumer insights, market dynamics, and media landscape in Mexico.
• Proven financial acumen, including P&L management and budgeting experience.
• Excellent leadership, communication, and presentation skills.
• Experience managing advertising and digital agencies.
• Proficiency in market research tools and data analysis.
• Ability to work effectively in a fast-paced, matrixed organization.
• Fluency in Spanish and English is required.
• Must reside in or be willing to relocate to Mexico City .

Benefits

Our client offers a highly competitive salary and comprehensive benefits package, including performance bonuses, health insurance, and retirement plans, reflecting the seniority of this role in Mexico City . You will have the opportunity to lead a significant brand within a globally recognized FMCG company, with substantial resources and support. Continuous professional development, leadership training, and opportunities for international career advancement are available. Join a collaborative and innovative work environment that values talent and rewards performance. This position in Mexico City offers a challenging and rewarding career path.