GEO Specialist: Generative SEO for AI-First Brands

Blacksmith Agency LLC; Sacramento (CA); Remote; USD 70,000 - 110,000; Full time

Job summary

Blacksmith Agency is seeking a GEO Specialist (Generative Engine Optimization) to own search for a portfolio of B2B and growing-brand clients. You will direct the technical roadmap, set content priorities, and articulate the ranking story when clients ask what moved.

You join as the strategic voice at the table and make the calls. You will lead technical SEO efforts, craft keyword strategies, and collaborate with writers and AI tools to produce drafts.

Qualifications

• 3+ years hands-on in SEO with audits and fixes performed independently.
• Fluency with Search Console, GA4, Screaming Frog and Ahrefs or Semrush.
• Agency experience across multiple clients.

Responsibilities

• Own technical SEO: crawl, indexation, site speed, schema and site architecture.
• Develop keyword strategy, on-page optimization and content priorities with writers/AI.
• Improve visibility in AI search alongside traditional organic results.
• Manage local search and multi-location SEO as needed for clients.
• Provide GA4/Search Console reporting and quarterly client roadmaps.

Skills

Agency experience

Clear spoken English

Client communication

Strategic thinking

Tools

Search Console

GA4

Screaming Frog

Ahrefs or Semrush

Job description

Blacksmith Agency is seeking a GEO Specialist (Generative Engine Optimization) to own search for a portfolio of B2B and growing-brand clients. You will direct the technical roadmap, set content priorities, and articulate the ranking story when clients ask what moved.

You join as the strategic voice at the table and make the calls. You will lead technical SEO efforts, craft keyword strategies, and collaborate with writers and AI tools to produce drafts.