GEO Specialist

LBC Mortgage; Oregon; Hybrid; USD 60,000 - 90,000; Full time

Job summary

LBC Mortgage is seeking a curious and ambitious thinker to help our brand become more visible in the rapidly evolving world of AI platforms. You will experiment with new ideas, measure results, and translate learnings into action to make LBC Mortgage consistently discoverable across AI assistants and search engines.

You will establish and maintain our presence across directories and platforms, ensuring accurate listings and clear communication of who we are and what we do, while testing

Responsibilities

• Help establish and maintain our presence across business directories, search engines, review websites, and social platforms.
• Ensure business information is accurate and profiles are complete, and that content clearly communicates who we are and what we do.
• Explore how brands are mentioned in AI-generated answers and identify opportunities to strengthen online visibility.

Job description

Think You Can Make AI Notice Us? Prove It. At LBC Mortgage, we're looking for a curious, ambitious, and unconventional thinker who is ready to experiment, challenge assumptions, test new ideas, and help make our brand visible across the rapidly evolving world of AI platforms. The way people discover businesses is changing. More and more people are turning to AI assistants like ChatGPT, Gemini, and Perplexity to ask questions, compare services, and decide which companies deserve their attention. We want LBC Mortgage to be part of those conversations. Not just on Google. Not just on social media. We want our brand to be discoverable, recognizable, and accurately represented wherever people search for answers, recommendations, and solutions. Your mission is simple: help make LBC Mortgage impossible to overlook. We're not looking for someone who needs ten years of experience, a complicated strategy document, or permission to try every new idea. We're looking for someone who is genuinely interested in how AI works, enjoys exploring new tools, and isn't afraid to test an approach that nobody on the team has tried before. You don't need to know everything on day one. You need to be willing to learn, think independently, take initiative, and turn ideas into action. This is not about taking reckless risks or doing things without a plan. It's about having the confidence to experiment intelligently, measure results, and improve continuously instead of assuming that yesterday's methods will always work tomorrow.

You will help establish and maintain our presence across relevant business directories, search engines, review websites, social platforms, online communities, and emerging AI-driven discovery channels. You'll work on making sure our business information is accurate and consistent, our profiles are complete, and our content clearly communicates who we are and what we do. You'll also explore how brands are mentioned in AI-generated answers, identify opportunities to strengthen our online presence, and investigate what helps AI systems discover and understand reliable information about businesses. From improving business listings to researching customer questions, contributing appropriately to relevant communities, and testing new content strategies, your work will help us understand how to become more visible in a world increasingly shaped by AI. You should be comfortable following a strategy while also recognizing opportunities to improve it. If you notice something that could work better, speak up. If you discover a promising platform, explore it. If you have an idea worth testing, explain your reasoning and help us evaluate the results. We value people who combine initiative with accountability and creativity with attention to detail.

Most importantly, we want someone who sees this role as an opportunity rather than a checklist. Someone who wants to help shape how a brand competes in a changing digital landscape. Someone who understands that there may not always be a ready-made answer and is willing to find one. We're not promising that every experiment will succeed. We're offering the opportunity to explore, test, learn, and contribute to something that is evolving in real time. You'll have a clear objective, the freedom to investigate different approaches, and the responsibility to turn what you learn into meaningful progress.