General Sales Manager

Ashley Northeast; Hamden (CT); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical/dental/vision

Life insurance

401(k) matching

Paid time off

Birthday day off

Employee discounts

Referral bonuses

Recognition programs

Job summary

Ashley Northeast in Hamden, CT, seeks a General Sales Manager to own the store’s People, Performance, Profitability and Operations. You will lead from the sales floor, coach leaders, and use real-time insights to drive results.

This role offers structured training pay, base salary with performance bonuses, and clear advancement paths. Expect 42.5 hours weekly with some night and weekend shifts, within a defined commuting area.

Qualifications

• 3-5+ years of sales, retail or business leadership experience preferred.
• Demonstrated success leading teams and achieving results in a fast-paced, customer-facing environment.
• Experience coaching and developing leaders and producing results through others preferred.
• Experience with financial accountability, store-level profitability or P&L responsibility preferred.
• Strong understanding of sales metrics, staffing, productivity and operational execution.
• High school diploma or GED required; associate or bachelor's degree preferred.

Responsibilities

• Lead across four areas: People, Performance, Profitability, Operations.
• Coach leaders and develop your Sales Manager and emerging leaders to build a strong leadership bench.
• Own achievement of store sales goals and manage performance measures on the floor.
• Drive profitability through revenue, margin, productivity and staffing decisions.
• Create a store environment focused on exceptional customer experience and strong execution.

Skills

Sales leadership

Coaching leaders

P&L ownership

Performance metrics

Team development

Financial accountability

Education

High school diploma or GED

Associate or Bachelor's degree preferred

Job description

Train in Hamden, CT, with final store placement within a mutually agreed commuting area confirmed before you join.

We're looking for a competitive, people-focused business leader who wants more than a management job. You love building teams, developing leaders, competing for results and taking ownership of a business.

As a General Sales Manager, you'll lead across four critical areas: People. Performance. Profitability. Operations.

You'll stay close to the business, leading visibly from the sales floor and using real-time performance insights, direct observation and hands‑on coaching to understand what's happening and take action when results need to change.

You don't just manage the store. You own the result.

Your compensation reflects the level of ownership and impact expected from this role.

• 13-Week Training Pay: $85,000-$90,000 annualized during your training and certification period.
• Base Salary After Training: $70,000-$80,000.
• Weekly Performance Bonus Opportunity: In addition to your base salary, you'll have the opportunity to earn weekly performance bonuses based on key business results, including revenue, sleep, financing applications and protection.
• Target Total Compensation: $90,000-$110,000 annually, based on achievement of performance expectations.
• Quarterly Leadership Bonus: In addition to your weekly performance opportunity, you can earn up to $4,800 annually through a separate quarterly bonus tied to team engagement, team member health, retention and customer experience.

Bonus opportunities are not guaranteed and remain subject to performance achievement, financial goals, eligibility rules and program requirements.

Lead the Business

As General Sales Manager, you'll take ownership of the overall performance and health of the store. You'll set direction, develop leaders and create the accountability needed to deliver sustainable results.

People

Build a team people want to be part of. Hire and develop great talent, coach leaders, strengthen the leadership bench and create an environment where people can grow. You’ll set clear expectations and hold your leadership team accountable for both business results and the development of their people.

Performance

Know the numbers and the behaviors behind them. Own achievement of the store’s sales goals and maintain a strong command of the performance measures that drive the business, including sales, close rate, average sale, sales per guest, protection, sleep, financing and appointment generation. Lead from the sales floor, using real-time performance insights, direct observation and hands‑on coaching to turn opportunities into action.

Profitability

Think and act like a business owner. Understand how revenue, margin, productivity, staffing and operating decisions work together. Use that understanding to make sound business decisions, improve performance and build greater business acumen throughout your leadership team.

Operations

Create a store that’s ready to win every day. Establish accountability across the leadership team and drive strong execution, an outstanding customer experience and a store environment that is consistently prepared to do business.

Grow People. Build Leaders.

Great General Sales Managers don't create results alone. They build teams and leaders capable of producing results consistently.

You'll coach and develop your Sales Manager and emerging leaders, build succession and strengthen the talent pipeline for the future. Your own development doesn't stop after onboarding. You'll continue building your leadership capabilities through coaching, development experiences and real-world business ownership.

75% of our multi-store leaders developed from single-store leadership roles.

Advancement is based on results, leadership readiness and available opportunities. It is not a guaranteed promotion schedule.

Recognition That Means Something

Strong performance deserves meaningful recognition. Our leaders have opportunities throughout the year to be recognized for their impact, including sporting‑event experiences, furniture awards, performance recognition and leadership‑development experiences, subject to program criteria.

What You'll Bring

• 3-5+ years of sales, retail or business leadership experience preferred
• Demonstrated success leading teams and achieving results in a fast‑paced, customer‑facing environment
• Experience coaching and developing leaders and producing results through others preferred
• Experience with financial accountability, store‑level profitability or P&L responsibility preferred
• Strong understanding of sales metrics, staffing, productivity and operational execution
• Strong coaching, communication, business judgment and decision‑making skills
• Ability to analyze performance, establish priorities and turn insights into action
• High school diploma or GED required; associate or bachelor's degree preferred

Benefits and Recognition

• Medical, dental and vision coverage, with plans starting at $25 per week
• Life insurance and a 401(k) retirement plan with company match
• Paid time off, holiday pay and a paid day off for your birthday
• Employee discounts on products and services
• Referral bonuses of up to $1,000 for successful referrals
• Quarterly and annual recognition programs and eligibility for the FDE G3 Profit-Sharing Program, subject to program criteria

Schedule & Location Expectations

Retail leadership happens when the business is happening.

This position is scheduled for a minimum of 42.5 hours per week, with additional flexibility based on business needs. Regular night and weekend availability is required, along with flexibility during holidays, peak selling periods and other periods of increased business demand.

Final store placement will be within a mutually agreed commuting area and confirmed before you join.

Ready to Lead a Business?

If you're energized by developing people, competing for results and taking ownership of an entire business, this is an opportunity to make an impact while continuing to grow as a leader.

Build people. Drive sales. Lead a business.