General Manager - University of Illinois

Learfield; Champaign (IL); On-site; USD 150,000 - 185,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + Match

Paid time off

Job summary

Learfield in Champaign, IL seeks an experienced General Manager to lead a premier sports property and serve as the primary liaison to the university’s Athletics Department. You will oversee sponsorship strategy, multi-platform partnerships, and revenue growth while guiding a high-performing team.

This senior role requires a proven track record in sponsorship sales, relationship management, and complex stakeholder coordination, with a willingness to work flexible hours to support athletic events

Qualifications

• 10+ years of progressive experience in sponsorship sales, sports marketing, media rights, or a related B2B revenue-generating role.
• Proven success leading high-impact teams and driving revenue growth through integrated marketing and partnership sales.
• Demonstrated ability to manage complex stakeholder relationships, including executive-level university contacts and senior brand partners.
• Strong command of marketing strategy across traditional, digital, and experiential channels.
• Experience managing budgets, analyzing performance metrics, and making data-driven business decisions.
• Excellent communicator with strong presentation, relationship-building, and influencing skills.
• Ability to lead through change, coach others, and inspire collaboration in a fast-paced environment.
• High level of integrity, professionalism, and business judgment.
• Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.
• Preferred: Experience with collegiate athletics or higher education.

Responsibilities

• Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and senior leadership.
• Build and maintain relationships with university partners, athletic department staff, and internal stakeholders.
• Lead execution and optimization of the school’s multimedia rights agreement, ensuring alignment with branding and long-term goals.
• Oversee a local team, providing direction, mentorship, and development opportunities.
• Drive revenue growth by setting strategic direction for sponsorship sales and pursuing high-value, multi-platform partnerships.
• Develop and manage a portfolio of regional and national sponsors, ensuring client satisfaction and long-term retention.
• Collaborate with university stakeholders and Learfield teams to deliver innovative, value-driven campaigns.
• Own property-level financial planning, including budgeting, forecasting, and performance analysis tied to revenue and profitability targets.
• Represent the partnership at campus and community events to elevate Learfield’s presence.
• Foster a high-performance, team-first culture through accountability, adaptability, and collaboration.
• Identify and pursue new revenue opportunities aligned with university priorities.

Skills

Sponsorship sales

Sports marketing

Media rights

Relationship management

Marketing strategy

Budgeting & analytics

Leadership & coaching

Education

Bachelor's degree

Job description

Learfield is seeking an experienced and strategic General Manager (GM) to lead one of our high-profile Sports Properties and serve as the primary liaison to the university’s Athletics Department. This senior-level position is responsible for stewarding the school’s athletics multimedia rights agreement, managing an advanced portfolio of corporate partners, and cultivating lasting relationships across university leadership. The GM plays a critical role in driving financial performance, shaping partnership strategy, and ensuring a long-term, mutually beneficial relationship between Learfield and the university.In this role, you will lead a high-performing team that may include both individual contributors and people managers. You will oversee day-to-day property operations, guide sponsorship strategy, and champion integrated marketing solutions that align with both university goals and Learfield’s enterprise objectives. This role requires a seasoned operator with deep expertise in sponsorship sales, exceptional relationship management skills, and the ability to lead through influence and accountability. You will collaborate closely with regional leaders, corporate stakeholders, and campus decision-makers to deliver results and elevate the partnership.Essential Duties & Responsibilities:Serve as the primary liaison between Learfield and the university’s Athletics Department, Athletic Director, and senior leadership, fostering trusted, strategic relationships.Build and maintain strong relationships with university partners, athletic department staff, and internal stakeholders—serving as a trusted and respected representative of both Learfield and the university.Lead the execution and optimization of the school’s multimedia rights agreement, ensuring alignment with institutional values, branding, and long-term goals.Oversee a local team that may include both individual contributors and people managers, providing direction, mentorship, and development opportunities.Drive revenue growth by setting strategic direction for sponsorship sales and guiding the pursuit of high-value, multi-platform partnerships.Build and manage a portfolio of regional and national corporate sponsors, ensuring client satisfaction and long-term retention.Collaborate with university stakeholders and Learfield teams (e.g., integrated marketing, research, digital, legal) to develop and deliver innovative, value-driven campaigns.Own property-level financial planning, including annual budgeting, forecasting, and performance analysis tied to revenue and profitability targets.Serve as the face of the partnership at key campus and community events, elevating the visibility and impact of Learfield’s collaboration with the university.Champion a high-performance, team-first culture by modeling accountability, adaptability, and collaboration across both local and enterprise teams.Identify and pursue new revenue opportunities that drive innovation, business expansion, and alignment with the university’s evolving priorities.Qualifications:10+ years of progressive experience in sponsorship sales, sports marketing, media rights, or a related B2B revenue-generating role.Proven success leading high-impact teams and driving revenue growth through integrated marketing and partnership sales.Demonstrated ability to manage complex stakeholder relationships, including executive-level university contacts and senior brand partners.Strong command of marketing strategy across traditional, digital, and experiential channels.Experience managing budgets, analyzing performance metrics, and making data-driven business decisions.Excellent communicator with strong presentation, relationship-building, and influencing skills.Ability to lead through change, coach others, and inspire collaboration in a fast-paced environment.High level of integrity, professionalism, and business judgment.Willingness to work flexible hours, including evenings and weekends as needed to support athletic events or client activations.Preferred Qualifications:Experience working directly with or within collegiate athletics or higher education.Bachelor's degree from an accredited four-year college or university.Pay Transparency:The approximate national base pay range for this position is $150,000 to $185,000. Please note that this is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus and/or sales compensation based on individual and company performance. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements.Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.