General Manager, Owned & Operated

Honor; United States; Remote; USD 198,000 - 220,000; Full time

Job summary

Join a leading company in home care as a General Manager in the Owned & Operated team. You'll drive growth and operational excellence across territories, leading a culture of accountability and continuous improvement. This hands-on leadership role requires strong analytical skills and a passion for making a difference in the lives of aging adults. With a focus on innovation and scalability, you'll implement strategies to enhance care quality and outcomes while mentoring cross-functional teams.

Benefits

Generous equity packages

401K with up to 4% employer match

Medical, dental and vision coverage

Short Term and Long Term Disability

Life Insurance

Generous time off program

Mental health benefits

Wellness program

Discount program

Qualifications

• 6+ years in operational leadership managing P&L.
• Experience in high-growth, tech-enabled operations.
• Proven track record of driving revenue growth.

Responsibilities

• Own the growth, operations, and P&L performance.
• Develop and implement operational playbooks.
• Lead high performing teams aligned with Honor's mission.

Skills

Leadership

Analytical Skills

Communication

Education

MBA

Tools

Excel

Job description

Honor exists to expand the world’s capacity to care.

We’re combining high tech with high-touch to deliver better home care for aging adults, better jobs for Care Professionals, and entirely new offerings to support the aging journey, at scale.

Founded in 2014, and now a Series E funded “Unicorn” valued at over $1B, Honor leads the world’s largest home care network with the most advanced care platform. Our August 2021 acquisition of Home Instead has created a global company that’s revolutionizing how society cares for older adults, their families, and Care Professionals.

The Honor Care Platform combines local care and the most advanced technology to bring the highest quality care to more aging adults.

Grow at Honor as part of a united team where everyone shows up authentically, shares ideas bravely, and solves complex problems!

About the Work:

Within Honor, theOwned & Operated (O&O) team is at the forefront of this transformation.

The O&O business is a critical part of Honor’s future growth strategy, serving as a testing ground for innovation, operational excellence, and experimentation that elevates care quality and outcomes across the entire Home Instead network.

As General Manager, O&O, you will own the growth, operations, and P&L performance of a portfolio of territories within Honor’s Owned & Operated business.

Reporting to the Vice President of O&O, this role focuses on strategy, execution, team leadership, while building scalable operational practices that will serve as a flagship model for the broader Home Instead Network.

This is a hands-on leadership opportunity for a results-driven builder who thrives in ambiguity, dives deep into analytics, and leads teams with purpose — making a tangible difference in the lives of aging adults and their families.

This role roughly requires traveling 2-3 days per week, twice a month.

Key Results:

• Growth: Deliver X% growth in hours and revenue in each territory.
• Playbook: Develop and implement repeatable, metric-driven operating playbooks across sales, recruiting, and care delivery that improve consistency, efficiency, and performance across markets.
• Team: Establish a strong local leadership bench and frontline team by hiring the right talent, setting clear performance expectations, and instilling a culture of accountability, continuous improvement, and mission-driven execution.

Role Responsibilities:

• Drive Business Growth and Own P&L
• Own the full P&L for assigned O&O territories, driving revenue growth, profitability, and operational excellence.
• Implement initiatives that accelerate organic YoY growth, moving territories toward aspirational targets of XX%+ annual growth.
• Collaborate with the VP of O&O and cross-functional teams to develop and execute strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively.
• Operational Excellence & Scalability
• Build and implement scalable operational playbooks that drive consistency, efficiency, and results across all functional areas.
• Standardize processes and resource allocation frameworks to support sustainable growth across territories.
• Identify and address gaps in team structure, tools, and reporting to improve operational performance and enable data-driven decision-making.
• Lead efforts to standardize reporting and data accuracy, enabling teams to monitor performance, identify trends, and take corrective action.
• Pilot Innovation and Shape Strategy
• Pilot new initiatives, technologies, and operational models that address systemic challenges in home care.
• Lead experimentation efforts, including data-driven sales processes and referral pipeline management, and translate insights into scalable models for broader adoption across the Home Instead network.
• Lead High Performing Teams
• Lead, mentor, and develop cross-functional teams aligned with Honor’s mission, driving a culture of ownership, accountability, and continuous improvement.
• Set clear goals and expectations, monitor team performance through standardized reporting, and ensure consistent execution.
• Foster strong collaboration across regional and corporate partners to prioritize and deliver operational objectives.
• Drives High Performance: Sets ambitious goals, leads teams through change, and builds a culture of ownership, accountability, and results — especially in fast-paced, ambiguous environments.
• Influence & Collaboration: Exceptional communicator who builds alignment across teams, driving coordinated execution around shared goals.
• Leads Change with Purpose: Inspires teams to adopt new processes, embrace operational improvements, and sustain a culture of agility, accountability, and continuous growth.
• Turns Data into Strategy: Connects operational and financial insights to business strategy, translating data into clear priorities, targeted actions, and measurable growth outcomes.

Qualifications:

• 6+ years in operational leadership (multi-site/multi-territory preferred), managing P&L, scaling revenue, and leading cross-functional teams.
• Experience thriving in high-growth, tech-enabled, digitally native operation.
• Proven track record of driving revenue growth through a combination of lead generation, sales funnel conversion, and operational efficiency improvements.
• Strong analytical skills, diving into complex data to uncover insights, turning them into real-world strategies and actionable steps to drive results and manage performance; with hands-on experience using Excel, and/or other BI tools.
• Demonstrated success leading change initiatives and operational transformations in complex, fast-paced environments.
• Proven ability to own growth and operations across dynamic markets—navigating ambiguity and variability to build, test, and scale repeatable playbooks that drive sustainable performance and expansion.
• MBA is a plus.

#LI-REMOTE

Our range reflects the hiring range for this position. We use national average to determine pay as we are a remote first company. Individual pay is based on a number of factors including qualifications, skills, experience, education, and training.

Base pay is just a part of our total rewards program. Honor offers generous equity packages that increase with position level and responsibilities, and a 401K with up to a 4% employer match.
We provide medical, dental and vision coverage including zero cost plans for employees. Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option. We offer a generous time off program, mental health benefits, wellness program, and discount program.

Hiring Salary Range

$198,000 - $220,000 USD

What’s next?

Honor is remote friendly! We're hiring across the U.S., with an entirely virtual interview and onboarding process. Most of our positions are remote/work from home and do not require permanent relocation. As conditions allow, we have office space for in-person collaboration in our San Francisco Bay Area, CA, Austin, TX, and Omaha, NE hubs. If you're looking for a great job that offers you the opportunity to work from home, we'd love to talk to you.

At Honor, we put people first. Our leadership culture is guided by Leadership Principles that prioritize integrity, compassion, and excellence. We offer a unique opportunity to lead with purpose and make a meaningful impact no matter your role.

Honor is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information, political affiliation or belief.

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