General Manager - Optical

National Vision; Holland (MI); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Health & Dental Insurance

401k with company match

Stock purchase plan

Generous Paid Time Off

Parental leave

Employee eyewear discount

Disability Insurance

Life Insurance

Job summary

America’s Best, part of National Vision, seeks a General Manager to lead a high-energy store and deliver exceptional customer experiences while driving sales and profitability. You’ll supervise staffing, training, merchandising, and patient care, partnering with the Doctor to ensure top-quality eye care.

You’ll coach associates, manage budgets, and uphold safety and policy standards, with a focus on growth and internal promotions within a large optical retail network.

Qualifications

• Minimum 5+ years of retail experience with supervisory responsibilities.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Oversee all daily store operations, including staffing, inventory, bookkeeping, planning, and policy enforcement.
• Lead, train, and develop associates with coaching and growth opportunities.
• Monitor store performance and guide teams to deliver exceptional customer and patient experiences.
• Partner with the Doctor to ensure high-quality patient care.
• Conduct store audits and uphold standards in merchandising and service.
• Maintain open communication with District Manager and provide accurate reporting.
• Ensure compliance with company policies and safety standards.

Skills

Retail leadership

People development

Customer service

Communication

Sales strategy

Problem solving

Store operations

Education

Bachelor’s degree or equivalent

Job description

America’s Best is part of National Vision, one of the largest optical retail companies in the United States. Each location is focused on treating every eye with the attention and expertise they deserve. America’s Best believes in great care, for every kind of eye. Because every eye deserves better.

For more details about America's Best, visit AmericasBest.com.

See your leadership skills in focus!

As a General Manager, you’ll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day.

The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations — from financial performance and team leadership to merchandising, training, and patient care.

You’ll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

What You’ll Do

• Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
• Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
• Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
• Partner with the Doctor to ensure every patient receives the highest level of care.
• Conduct store audits and uphold quality, merchandising, and service standards.
• Maintain open communication with the District Manager and provide accurate reporting.
• Ensure the store and facility meet all corporate and safety standards.

Additional Responsibilities

• Execute marketing, merchandising, and promotional initiatives according to brand standards.
• Manage budgets, supplies, and inventory to meet financial goals.
• Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
• Lead by example — coaching your team toward sales and service excellence.
• Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
• Ensure compliance with company policies and maintain accurate associate files and records.
• In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials. Job duties and work practices may vary to meet these requirements.

• 5+ years of retail experience. Supervising experience preferred.
• Knowledge of the optical industry is preferred.
• Bachelor’s degree or equivalent experience preferred.
• Proven ability to lead, coach, and build strong associate relationships.
• Strong communication, organization, and problem-solving skills
• Passion for providing exceptional customer service and driving sales.
• Solid understanding of store operations and business performance.

We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.

Our Benefits Include:

• Health & Dental Insurance
• 401k retirement savings with company match and stock purchase plan
• Flex Spending Account
• Generous Paid Time Off & Company Holidays
• Parental leave
• Employee eyewear discount
• Short- and Long-Term Disability
• Life Insurance
• College scholarship program

Focus on Professional Growth and Career Fulfillment:

• Training programs available
• Access to educational courses
• Emphasis on internal promotions and career advancement

Join us today and see your future clearly!

We are an equal opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.