General Manager/GSM

Nissan of Merrimack Valley; Chelmsford (MA); On-site; USD 160,000 - 300,000; Full time

Job summary

A leading automotive dealership in Massachusetts is seeking a GM/GSM to lead sales and develop a strong team while driving profitability and customer satisfaction. This full-time role offers a competitive compensation package including benefits and performance bonuses. Candidates need a proven track record in a high-volume dealership and strong leadership skills.

Benefits

Health, dental, vision benefits

401(k) with match

Paid time off

Company vehicle or allowance

Qualifications

• Proven experience as GSM or GM in a high-volume dealership.
• Strong desking and F&I skills are essential.
• Ability to motivate and engage a team.

Responsibilities

• Drive sales and profitability in both new and used cars.
• Develop management and sales teams to exceed targets.
• Manage inventory, pricing, and marketing for maximum profit.

Skills

Sales leadership

Team motivation

Inventory management

Digital retail knowledge

Performance accountability

Job description

Overview

Nissan of Merrimack Valley is seeking a driven, high-energy GM/GSM who knows how to move metal, grow gross, and build winning teams. This is your chance to run a store with huge growth potential and be rewarded with a top-tier compensation plan. The base pay range is provided by Nissan of Merrimack Valley; your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range: $160,000.00/yr - $300,000.00/yr

What You’ll Do

• Lead from the front — drive sales, gross, and volume in both new and used cars.
• Motivate and develop your managers and salespeople to consistently hit and exceed targets.
• Take charge of inventory, pricing, and marketing to maximize profitability.
• Build an elite culture that’s focused on customer experience, teamwork, and accountability.
• Monitor the key metrics that matter (closing %, PVR, sales efficiency, CSI) and execute strategies that win.
• Work shoulder-to-shoulder with ownership to grow the dealership’s market share and reputation.

What We’re Looking For

• A proven GSM or GM with a track record of success in a high-volume dealership.
• Strong desking, F&I, and inventory management skills.
• A coach and motivator who knows how to hold people accountable while keeping them engaged.
• Digital retail and CRM savvy.
• Hungry, competitive, and driven to win.

What We Offer

• Six-figure compensation package – salary + aggressive performance bonuses.
• Full benefits: health, dental, vision, 401(k) with match.
• Paid time off + holidays.
• Company vehicle or allowance.
• The chance to run and grow a respected Nissan dealership backed by strong ownership support.

Seniority level

• Director

Employment type

• Full-time

Job function

• Sales and Business Development

Industries

• Retail